ABS-CBN chairman Gabby Lopez claimed that the company is probably three years ahead of competition in switching to digital.
"We placed our bets early on, having made investments in this standard. We are probably three years ahead of everybody else in terms of rolling out digital TV. This should give us first mover advantage as the country transitions from analog to digital. We are now ready to expand our free-to-air channel offerings to an additional five channels from two channels currently once the implementing rules and regulations are released," Lopez said.
The National Telecommunications Commission has already ordered television stations to shift from the current analog to digital terrestrial television (DTT).
The Philippines chose Japan’s system mainly because of its integrated emergency warning broadcast system, which can be useful in typhoons, floods and earthquakes.