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Wednesday, April 3, 2013

ABS-CBN'S AD RATE: P538K FOR A 30-SEC AD SPOT!


MANILA, Philippines -- Makabayan senatorial candidate Teddy Casiño on Wednesday revealed a jaw-dropping truth behind placing a 30-second ad spot on National TV. Casiño disclosed the cost for airing a 30-second ad in ABS-CBN which stands for more than half-a-million pesos! It is not yet clear whether the 30% discount for Political Ads aired on National TV is already discounted on the mentioned amount. But if the amount is already discounted, then the real cost for advertising on ABS-CBN is a mind-blowing P769,417.00 for a 30-second ad spot!     


Advertising on ABS-CBN's Provincial stations is nowhere close to cheap as a 30-second ad spot costs P24,138! Really, if anyone is serious about winning a senatorial bid, he/she definitely needs to ready his/her millions!

On the question whether ABS-CBN has the right charge such price, well the fact that  channel 2 is crowded with commercial advertisements answers it well.  

Below is Casiño's statement: 

"A 30-second national ad in ABS-CBN, which simultaneously airs in 36 provincial TV stations, is worth P538,592 while a 30-second ad airing in only one of its local stations is only worth P24,138 (4.5% of cost of a national TV ad spot). We can only afford a few spots of national TV ads and we placed 12 minutes in ABS-CBN Davao and Cebu totaling P555,166, which is almost equivalent to a single 30-second ad in national television," Casino explained.

TV NETWORK WAR ORIGINAL!

12 comments:

Anonymous said...

Sa GMA na lang kayo, maraming slots ang nakatenga doon, puro plugging lang naman ng shows nila ang nakalagay...wala na silang pagkaiba sa 5, 9, 13 at 4...

Anonymous said...

Pinapatunayan lang dito na number 1 talaga ang ABS. Take it or leave it ang peg, hindi kagaya sa kabila na halos mamalimos...

Anonymous said...

ang mahal naman can't afford yung dumadakdak na kandidato at ABSCBN talaga ang tinarget...sa fb at twitter at IG la na lang at i-pa xerox mo poster mo

Anonymous said...

ka simple unawain ng article na ito..nangangahulugan lang na di kaya ni kandidato mag pa advertise sa ABS..gusto din sana niya..peo laking gulat lang niya na super mahal pala..kaya di niya napigilan mag ingay...so..kasimple din unawain..ibig sabihin dun nalang xa magpapa advertise sa GMEwwww...wala xa binigay na reklamo dahil kayang kaya ng bulsa niya mag pa advertise dun...hahahaha...kaya mga KANGUSO mga hambog...ayan po ang isang patunay na pinapaniwalaan tlga ang resulta ng KANTAR ratings kaysa sa AGB...maliwanag pa sa sikat ng araw..hihihi

Anonymous said...

pwede ka lang magtaas ng ad rate kung may credibilidad ka sa pag claim na number one ka nationwide..haha..ang GMEwwww kahit ipag sigawan araw araw sa mga plugging nila na number one ang GMEwww ayun wala pa ring effect sa mga advertisers....kaya mura buy one take one lang ang magpa advertise sa kanila..haha..SAd mga kapupo bobo..kayo lang naman ang pinapaniwala ng network niyong punong puno na kasinungalingan...HAHAHA

Anonymous said...

Simple lang naman ang reason jan kung baket ganon ang presyo, kapag nagpalabas sila ng ads ng politico ibig sabihin meron silang advertiser na papalitan sa slot na yon, kase hindi naman ang station ang nagdedecide kung anong oras ang commercial ng mga produkto, ang presyo dipende pa rin sa oras ng pagpapalabas o kung ilang beses, for sure ang gustong kunin ng mga pulitiko ay yung slot na primetime which yun ang pinakamahal na adtime...alangan namang paluge sila, edi sa mga product ads sila kung ganon.

Anonymous said...

doon sila sa GMEW madaming oras yun na available kase ala naman silang mga advertiser na mahal magbayad eh....

Anonymous said...

TibA tiba ang ABS...kayA ang GMA7 ayun...nganga na naman..lol :DDDD

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