GMA CLAIMS ABS-CBN'S LEAD IN VISMIN DROPPED!

SECURE  at the top position in total day (6 a.m. to 12mn) TV ratings nationwide, GMA Network, Inc. (GMA), the Philippines' leading broadcast company, continues to improve its primetime ratings in the country's strategically important areas of Urban Luzon and Mega Manila.

GMA's notable ratings improvement on primetime TV opposite ABS-CBN's listless performance from 2011 to partial 2012 (January to May 31; May 27 to 31 based on overnight ratings) drove up GMA's overall showing against its closest competitor's in National Urban Television Audience Measurement (NUTAM).

This led GMA's average primetime household audience share points in NUTAM to increase by 1.7 points, as opposed to ABS-CBN's, which remained practically flat during the comparable period.

Data were provided by the widely trusted ratings service provider Nielsen TV Audience Measurement.

In bailiwicks Mega Manila and Urban Luzon, which respectively comprise 59.5% and 77% of total urban TV households nationwide, GMA's growing primetime (6 p.m. to 12mn) household audience share points increased primetime share margins over ABS-CBN to 6.9 points and 3.7 points in the respective areas during the covered period.

During the previous month, GMA had a 4.9-point gap over ABS-CBN in total day (6 a.m. to 12mn) household audience shares in NUTAM with 35.1 points versus competitor's 30.2 points.

Correspondingly, GMA further improved its double-digit margins in total day household audience shares in the strategically important areas of Mega Manila and Urban Luzon, while ABS-CBN's performance in areas with less TV households, namely, Urban Visayas (only 13% of total urban TV households nationwide) and Urban Mindanao (only 10% of total urban TV households nationwide), is on notable decline, based on average yearly share points recorded from 2010 to partial 2012.

GMA subscribes to the Nielsen TV Audience Measurement along with 21 companies including another major network, TV5; Faulkner Media; CBN Asia; 15 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media's 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

SOURCE