With this effort, ABS-CBN becomes the first Philippine TV network to set-up a social media newsroom.
ABS-CBN head of Corporate Communications Bong Osorio said the online portal addresses the need of journalists for up-to-date information about ABS-CBN and bloggers who are constantly looking for materials and sources for content.
"The ABS-CBN Social Media Newsroom best exemplifies communications in a digital world. It enables ABS-CBN to be more in touch with its stakeholders and partners here and abroad who would like to know more about our programs and services that we offer,” said Osorio, who was the former International Association of Business Communicators regional director for Asia.
Osorio noted the creation of a social media newsroom is a growing trend among many companies, as a way to address the needs of journalists and bloggers for information.
The ABS-CBN Social Media Newsroom contains the latest press releases and photos about ABS-CBN and its subsidiaries, as well as videos, interview transcripts with celebrities and executives and RSS feed services. Users can share the materials via Facebook, Twitter and Google+.
"Digital communication allows us to engage our audiences instantly and efficiently. We’ve made the design of ABS-CBN Social Media Newsroom user-friendly and produce press releases in formats preferred by journalists and bloggers," ABS-CBN Corporate Affairs & PR director Kane Errol Choa said.
Users can log-on to www.abscbnpr.com to check the latest materials posted on ABS-CBN Social Media Newsroom or download apps on iOS, Android, Windows phones that can read RSS feeds such as Google Reader, Taptu, or Flipboard.
The ABS-CBN Public Relations Group under the Corporate Communications Division will be uploading the new materials daily, which will automatically be tweeted from @abscbnpr and updated on facebook.com/abscbnpr.