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nufnang

nuffnang

Monday, April 30, 2012

GMA ARTIST CENTER NAG RIGODON! BAKIT KAYA?

AFTER IDA HENARES resigned as its head, GMA Artist Center reorganized into several divisions. Talent development is now headed by Arsi Baltazar. PR and Events is under Jenny Donato. They’re still looking for someone to handle talent management, but for talent branding and imaging, GMA exec Annette Gozon Abrogar has hired a young brand manager from Unilever, Simon Ferrer, who they formally presented to the media.

Simon will be in charge of positioning GMA stars and he’d push not only the big stars but the rest of GMA’s 100 plus talents to become marketable commodities. He first made an internal audit of how viewers perceive GMA stars, what are their strengths and weaknesses in the competitive landscape of showbiz. He has now planned several branding strategies and he bared his plans for specific GMA properties in our meeting with him, but told us not to write about it yet. For starters, he’s focusing to improve the imaging of Aljur Abrenica, Alden Richards, Rocco Nacino, Bianca King, Kris Bernal and Rhian Ramos.


Simon is 28 years old. He graduated from La Salle in 2007 with a degree in psychology and advertising management. He worked with Unilever for five years before moving to GMA. In the next few months, we’ll see if his plans for GMA stars would really be effective in marketing them for ad agencies to get them as endorsers.

12 comments:

Anonymous said...

poor gma artist...feeling mga sikat...yan ang double no. 1

KAPAMILYUCKS said...

Please lang, wag nyo na isama si Rhian Ramos!

Good luck sa GMAAC, sana nman makilala na yung karamihan sa inyo! Ilan lng tlga kilala gaya ng mga nabanggit, Aljur, Alden, etc.

mOST wanTED said...

wawa nman..GUDLUCK nlng poh s GMA...

cuz the best ever STAR MAGIC.

Anonymous said...

GMA is in Shake....!!!! Bakit bumababa lalo ang quality ng mga shows ng GMA?

Bago sila mag take action about the GMA artist center, kailangan ayusin muna ang pag arte ng mga talents nila!!!!

Anonymous said...

kay Zyriel Manabat palang taob lahat ng artista ng GMA eh

Anonymous said...

kay Xyriel Manabat palang taob lahat ng artista ng GMA eh

Anonymous said...

kay Xyriel Manabat palang taob lahat ng artista ng GMA eh

Anonymous said...

kay Xyriel Manabat palang taob lahat ng artista ng GMA eh

Anonymous said...

kay Xyriel Manabat palang taob lahat ng artista ng GMA eh

Anonymous said...

Spammer yata ang limang nasa itaas ko...

Anonymous said...

Sino yung Alden? O aiden?? Ha??

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