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Monday, February 6, 2012

GMA-7 STARTS 2012 WITH A WIDE NUTAM LEADERSHIP!

GMA Network, Inc. (GMA) delivered a compelling sign-on this 2012 after winning the most number of Filipino urban television households nationwide this January, according to data of the more widely trusted ratings service provider Nielsen TV Audience Measurement.

Based on household data recorded during the entire month (January 22 to 31 based on overnight readings), GMA had 36.7 average household audience share points, higher by 7.7 points than ABS-CBN's 29 points; and 21.5 points over TV5's 15.2 points.

Using an estimate of five viewers per household, GMA had 1.4 million more viewers over ABS-CBN and 3.9 million more viewers over TV5 from all over the country this January.


In Total Urban Luzon, which comprises over 77 percent of total television households nationwide, GMA posted double-digit leads over ABS-CBN and TV5. GMA had 39.9 household share points versus ABS-CBN's 25.5 points and TV5's 15.

GMA's solid programming therefore won approximately two million more viewers than ABS-CBN and about 3.5 million more viewers over TV5 in this area.

In Mega Manila, which now makes up more than 59 percent of total urban television households nationwide due to the recently added panel homes in Batangas and Laguna, GMA registered stronger double-digit margins over competing stations. GMA recorded 40.8 household share points as against ABS-CBN's 23.8 and TV5's 15.8 points.

In GMA's recognized bailiwick, it had an estimated 1.9 milllion more viewers over ABS-CBN and about 2.8 million more viewers over TV5 this January.

GMA continues its dominating performance across all areas in both morning and afternoon blocks. On primetime (6pm to 11pm), GMA hiked its nationwide share points from 31.8 points in December 2011 to 33.1 points in January this year. ABS-CBN, on the other hand, dropped its nationwide primetime share by 0.2 point.

GMA dominated the lists of overall top 10 programs in Total Urban Luzon and Mega Manila with seven and eight entries, respectively.

The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 1,190 homes as compared to Kantar Media's 770 homes. Nationwide, Nielsen has a total sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

19 comments:

Anonymous said...

wide nutam leadership pero walang individual ratings

tapos ang sasabihin 8 out of 10 tv shows in MEGA MANILA!

hahahahahahahahahahaha

Anonymous said...

sinabi na nila yan last year pero BAGSAK AD REVENUE, nilayasan pa ng mga artista at director!

tapos ang P&G E-Studyante at 100yrs of Coke, abs-cbn pa ang MAIN endorsers na kinuha

Anonymous said...

CONGRAT'S KAPUSO. NGA NGA NA NAMAN ANG KAPAMZ.HAHAHA

Anonymous said...

masanay na kayo sa bulok na style ng gme

Anonymous said...

sus...sabi nga ng ADS STANDARDS COUNCIL of the PHilippines....

dapat daw ang ads ay tama at naaayon sa regulasyon nila....di mo daw pwedeng sabihin sa tv commercial na.." ibibigay ko sayo ang buwan at bituin" dahil malayo sa katotohanan...

AYAW NG MGA ADVERTISERS NG NILOLOKO SILA.....

GET MY POINT?....HAHAHHA

Anonymous said...

SABI DIN NG CHAMPION SOAP....

"DAPAT DAW GUMAGAWA KA NG TAMA, KAHIT WALANG NAKAKAKITA"

AYAW NG MGA ADVERTISERS NG NILOLOKO SILA....

so alam ninyo na....hahahaahhahh

ALAM NG MGA ADVERTISERS KUNG NILOLOKO SILA O HINDI ....HAHAHAH...

Anonymous said...

SABI NG UST,UPLB,AT IBAT-IBANG UNIVERSITIES...MAS MAGAGANDA ANG MGA PROGRAMA SA DOS....

SABI NG GOOGLE...MOST SEARCHED ANG MGA PROGRAMS AND STARS NG ABS-CBN 2

SABI NG FACEBOOK...MAS MARAMING FANS ANG ABS-CBN 2 SHOWS AND STARS

SABI NG TWITTER....LAGING TRENDING TOPIC ANG ABS-CBN 2 SHOWS AND STARS.....

SABI NG KANTAR...NO.1 ANG ABS-CBN 2 SHOWS NATIONWIDE AT SA METRO MANILA...

SABI NG STRATPOLLS MAS PINAPANOODA ANG NEWS AND CURRENT AFFAIRS NG ABS-CBN 2.....

MAS MARAMING NGSASABING NO.1 ANG ABS-CBN 2....

Anonymous said...

Kaya pala halos plugging lang sila halos walang commercial

Anonymous said...

In Mega Manila, which now makes up more than 59 percent of total urban television households nationwide due to the recently added panel homes in Batangas and Laguna, GMA registered stronger double-digit margins over competing stations. GMA recorded 40.8 household share points as against ABS-CBN's 23.8 and TV5's 15.8 points.

_______________

bakit alam ng gmew kung saan nilagay or nadagdagan ang mga panel homes? di ba dapat sekreto un? para maiwasan ang tampering or magalaw ang mga panel, kahit kelan talaga madadaya ang gmew tumaas ang rating nila dahil nakapagmanipula ulit sila, kasi alam nila kung saan dinagdagan ang mga panel hays

Anonymous said...

hahahahaha ang daming BITTER TAEMILYUCKS! move on ASSSHOLES!!!!

Anonymous said...

haha.... assshole k din kasuso, daya rating!!!!

yes said...
This comment has been removed by the author.
yes said...

ABS-CBN Corporation, the country’s largest multimedia conglomerate, opens the year 2012 on a high note as it continues to lead national TV ratings in January, especially on primetime when most Filipinos TV and where advertisers invest most of their TV ad placements.Kantar Media, which has national samples of 1,389 homes and 8,015 individuals that are statistically representative of total Philippine TV population, reported that ABS-CBN scored an average audience share of 41.2% nationwide based on households watching TV, or a nine point lead against rival GMA that hit only 32.1% on primetime (6 PM – 12MN).

ABS-CBN programs once again proved to be the most watched in the previous month as eight out of the top ten programs nationwide for January were produced by ABS-CBN.

Top-caliber primetime series “Walang Hanggan” instantly rose to the top spot with an average household TV rating of 29.6% followed by weeknight tearjerker “Budoy” and recently concluded Christmas-serye “Ikaw ay Pag-ibig” on the second spot, both with 29.4%.

Kim Chiu starrer “My Binondo Girl,” which also aired its finale, garnered an average household TV rating of 28.2% in fourth while Asia’s longest running drama anthology “MMK” is on fifth with 27.5%.

Newest series “Eboy,” on the other hand, secured the sixth spot despite its only few days of airing and scored an average national TV rating of 27.2%.

Meanwhile, “TV Patrol” opens the year of the water dragon still as the number one newscast in the country as it hit an average household TV rating of 26.3% as opposed to rival “24 Oras” with only 19.8%.

She may be gone for good, but Elisa can still be found in Kantar Media’s most watched list last month as the local adaptation “Nasaan Ka Elisa?” placed 7th nationwide with 24.4%.

Completing the top ten is the number one current affairs show in the country, “Rated K,” anchored by Korina Sanchez, which got the last spot with 21.8% average household TV rating.

ABS-CBN registered a net income of P2.2 billion in the first nine months of 2011, while news media reported that GMA Network earned P1.58 billion net income in the same period.
Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

Anonymous said...

aminin nalang kc mga kapamilya na primetime nalang sumisipa sa inyo nagre reflect yan hnd sa agb kundi KANTAR na mism0.lumiliit pa ang agwat.pero k0ng susumahn m gaya ng pgkuha ng gen.average m sa skùl lmltaw na gma ang nangunguna na..un na!haha

yes said...

Mga KANGUSOOO..mula nun hanggang UN...yan lage sinasabe nyo k u #1..

pero bandang huli eh...SA YEAR END NALALAMAN N HNDE N ABOT UN TARGET NYOOO....

ASK NYO NLNG C GOZON NYO..3 YEARS N N HNDE N ABOT UN TARGET NYOOOOOO..

ALAM NYO B UN?

Anonymous said...

psst hoi punta kayo nang mindanao kung sino number 1

Anonymous said...

Visayas and mindanao is for abs... Wala ngang nag survey dito. GMA = baduy!

Anonymous said...

NONSENSE ANG COMMENTS NG MGA KAPAMILYA... NASA FINANCIAL STATEMENT NA AD LOADS as of September 2011 SIGN ON TO SIGN OFF year-on-year BAGSAK ANG ABS BY 3,429 MINUTES while ang GMA 7 ay TUMAAS by 5,231 minutes..

Anonymous said...

MGA KAPAMILYA TUMAAS ANG UTANG NG ABS TO 12.6 BILLION as of September 2011. wala pang report sa buong 2011.. then BAGSAK ANG AIRTIME REVENUES, BAGSAK ANG TFC GLOBAL, BAGSAK ANG AD MINUTES.. nagBENTA PA NG SKY CABLE SHARES TO HELP NA TUMAAS ANG NET INCOME.. KASI WITHOUT SKY CABLE SHARES BAGSAK ANG NET INCOME NG ABS BY 50% PLUS.. NASA FINANCINAL STATEMENT YAN LAHAT.. DON'T FOOL THE READERS ahhaha.

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