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Friday, November 11, 2011

DESPITE STRONG RATINGS, GMA NETWORK'S Q3 PROFITS FALLS 10%

Despite the widely acclaimed victory in the National Television Ratings, GMA Network, Inc. saw profits fall by 10% to P525 million in the third quarter from year-ago levels as stiffer competition from TV5 and ABS-CBN cuts channel 7's market share in the  tv ads market.

The decrease in profits was a mainly caused by weak ad loads from some of its prime time programs (Iglot, Time of My Life, Manny Many Prizes, Futbulilits, etc.). Its gold mine highly profitable News Programs 24 Oras, Kapuso Mo Jessica Sojo and Imbestigador also suffered a significant drop in product spots from  a regular 30 ad minutes last year to a demising 20 ad minutes in the past three months. TV5's Wiltime Bigtime seems to have caused this down turn in prime time which have been consistently taking viewers from ABS-CBN and TV ads from GMA. 


Crises in the West was also indicated as one reason by GMA CEO Atty. Gozon as Economic turmoil tempered multinationals’ appetite for advertising spots, the official yesterday said. "Most of the decisions of the multinational companies… are made abroad… and as far as I can gather, there were cutbacks in their advertising expenditures,” Felipe L. Gozon, chair and chief executive officer for GMA Network, said in a briefing yesterday.

The third-quarter performance brought the nine-month profit tally to P1.58 billion, down 30% from year-ago levels which had benefited from election spending. The results so far prodded GMA Network to announce that it will miss targets of topping the P2.8-billion profit recorded in 2010.

But as new highly profitable and advertiser friendly programs and program specials come this fourth quarter (Survivor, Pacman-Morales Fight) earnings are expected to bounce back as poor low earning programs are now out of the pciture. “As of the moment, we’re [earning around] P500-million net income per quarter. The best that can happen is a P2-billion net income [for 2011]… which is still a best scenario for us,” Felipe S. Yalong, chief financial officer, said.

Revenues as of September were down by 7% to P10.11 billion from P10.88 billion last year. Expenses increased 6% to P6.53 billion from P6.18 billion due to higher production costs.

Article by: TV NETWORK WAR

14 comments:

yes said...

GMA CEO Atty. Gozon..

heheheh mniwala n sana ako kso pag si GOZON nag sasalita...hmmmpppp nkkwalang tiwala s GMA....kc nman pag nag salita yan hnde totoo..tapos bandang huli mag co closed meeting s mga k board member nya at sabihen...ANO NANGYARI S AKIN BAKIT MABABA NNMAN THIS MONTH..OR THIS YEAR..OK OK OK TAPUSIN N UN SHOW N YAN KC JAN T U N LULUGI...heheheh...alam ni mr. ryan saito yan...hehheeh kc isa sya s mktg head ng GMA.

Anonymous said...

ksa naman pag ikaw ngsalita.. alang pinag aralan...hehehe.. kuha mo...hehe

ilovenetworkwar said...

ok sana tung article na to kaya lang may article na kagaya nito na 2% naman daw ang increase nila sa Q3...

http://tvnetworkwar.blogspot.com/2011/11/gma-network-posts-2-increase-in-gross.html


anu ba paniniwalaan ko?

ang gma 7 talaga oh...

yes said...

NAG salita un un MUKHANG kabayo..OR pWET ng KABAYO.....OH KYA...ni GOzon HEHEHEHEH,

Anonymous said...

DI PA KUMIKITA, LUGI NA AGAD?! Ano ba yan! hahaha kawawang GMA! :p

network war said...

ok sana tung article na to kaya lang may article na kagaya nito na 2% naman daw ang increase nila sa Q3...

http://tvnetworkwar.blogspot.com/2011/11/gma-network-posts-2-increase-in-gross.html


anu ba paniniwalaan ko?

ang gma 7 talaga oh...
_________________________

In light of your query, GMA's "gross income" rose 2% in Q3 but its "net income" fell by 10%.

Meaning, its income rose, but its profits fell.

It's because expenses rose by 6%.

Anonymous said...

cheap pa nga yan ang mga talents nila kesa ABS tapos lugi pa sa Net income..ano ba yan....


GMA, magsara nalang kayo-=------Richard Gomez

Anonymous said...

ang kapal ng pagmumuka ng staff ng gme na harangin si anne para mag perform sa ustv awards.

Anonymous said...

Tsk tsk tsk
This solidifies the fact that gma's tv ratings doesmt translate to profit
Number1 pa daw sila nationwide nyan, pero puchunpuchu ang ad revenue
Hindi rin kapani-paniwala na tumaas expenses nila...wala naman sila pelikula, wala naman sila biniling franchise

Abs-cbn pa malamang lolobo expenses dahil ang dami nilang pelikula at franchise na binili...

RALFVINCE said...

MATAAS NGA RATING NG GMA , SA MANILA KAYA LANG KAPAG WORLWIDE NA KULILAT PARIN. XA PAG KAKAALAM KO MALAKAS ANG MGA BALITA NILA KAYA LANG ANG MGA ARTISTA NILA HINDI MASYADONG PANSIN TULAD NG MGA ADVERTISEMANT XA ARTISTA HINDI NAMAN PWEDE NA C JESSICA SOHO ANG KUKUNING COMMERCIAL MODEL O KAYAY PALAGI NALAN C MARIAN RIVERA,,NAKAKASAWA..ANU NA LANG ANG SASABIHIN NG IBANG ARTIST SA GMA..JEALOUS..ANG SUMIKAT LANG KASI SA GMA AY MGA NEWS CASTER..ALANGAN NAMANG ANG NEWS CASTER NILA NAG MAG PROMOTE NG PRODUKTO?

REVA said...

ANG MGA ARTISTA XA GMA AY HINDI GAANO KA SIKAT..KASI SA MGA MALL TOUR WALANG KATAOTAO O NILALANGAW NGA E...KAYA KUNG BAKIT ANG MGA COMMERCIAL INVESTOR NAG AALANGAN NA MAG INVEST...KASI MGA TELESERYE MABABA ANG RATINGS..HINDI GAYA NG MGA ARTISTA XA ABS ANG SISIKAT KASIT BAGUHAN PA LAMANG E TO THE HIGHEST LEVEL NA AGAD ANG TALENT..

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