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Wednesday, November 2, 2011

100 DAYS TO HEAVEN KEEPS ABS-CBN INVESTORS GRIPPED!

THIS piece is not about the ratings war between Channel 2 of ABS-CBN Holdings Corp. and Channel 7 of GMA Network Inc. Rather, this is about one soap opera, which happens to be aired over Channel 2. To the station’s loyal viewers, 100 Days to Heaven, is of course, fiction. How on earth could a soul be given a chance by God to go back to earth and be a child again to seek out the people whom she had offended while she was still alive? Only the writer of that drama could do a fiction of an incredible journey of a soul from earth to heaven and back. Yet, although this piece won’t be a review of 100 Days to Heaven, it may be worth mentioning the names of the artists who act their respective characters very effectively that they are able to hold their own against such heavies as Joel Torre, Connie Reyes and, in the  finale episodes, Ronaldo Valdez. They are Jodi Sta. Maria and child star Xyriel Manabat as well as Louise Abuel, Neil Coleta, Smokey Manaloto, Dominic Ochoa, Rafael Rosell and Valerie Concepcion.

In citing this particular TV soap opera, one may jump into conclusion that By the Rule is simply promoting 100 Days to Heaven. Not exactly but it may be a conclusion that one may assume although this piece, again, is not about how popular 100 Days to Heaven has been but rather how it, and Channel 2 would treat and develop soap operas as a revenue earner—and in the process, a net income booster. Sadly, Channel 2 has not made a public accounting of the money earned by 100 Days to Heaven given that it has been airing since May this year. This made protagonist Ana Manalastas an overstaying soul. Perhaps, Channel 2 intended this to be able to show off its stable of talents via cameo roles and take of the drama’s popularity by thinking in peso terms. Advertisements keep coming, and, who knows how many more would be inserted in each break in every one of the remaining episodes. As a matter of fact, ad placements have been displacing the time allotted to the interesting twist of 100 Days to Heaven. Probably not one among the viewers has been counting the minutes that easily pass by because he or she has been too glued or preoccupied with watching every scene of the daily fare shown from Monday to Friday. One wonders too how Ana would meet her second death.

Perhaps to ease the agony of waiting for the conclusion of 100 Days to Heaven, ABS-CBN may want to disclose how this particular TV drama has been doing in advertising income. Disclosing the numbers may not be obligatory as far as the market’s rules of transparency are concerned. But it could do the filing at its own volition if only to assure the public investors that their shares of stock in ABS-CBN have found a new booster in soap operas particularly if these would be as good a fiction as 100 Days to Heaven. By the Rule is paying tribute to the writers, who have made a good script out of an impossible story but worth-watching soap opera which, in turn, may have contributed to the profitability of ABS-CBN no matter how small the amount would be. The investors have yet to see the numbers which should be contained in the yet-to-be-released third quarter report.

As in the past, ABS-CBN has been posting financial reports, which mention only in passing soap operas among its projects. Here was what it said in its first six months filing: “For the period January to June 2011, eighteen of the company’s primetime shows were in the Top 20 with fifteen occupying the Top 13 slots: Emil Cruz Jr.’s Mara Clara, 100 Days To Heaven, Pablo S. Gomez’s Mutya, Minsan Lang Kita Iibigin, Guns And Roses, Pilipinas Got Talent (Saturday and Sunday), Noah, Maalaala Mo Kaya..., TV Patrol, Imortal, Rated K Handa Na Ba Kayo?, Wansapanataym, Gandang Gabi Vice and Goin’ Bulilit.” Just like that? Why couldn’t ABS-CBN people be more detailed in their quarterly filing by citing the numbers concerning all these programs? For a good start, they should rate financial performance of 100 Days to Heaven.

Now as for the ratings war, who case as long as both ABS-CBN and GMA Network take good care of its investors. Declaring dividends may not be enough for maintain investor confidence in a stock. More importantly, it is the company managements’ ability to think of programs that would click with the viewers and, in the process, bring in the revenues.

By the way, what does ABS-CBN have in store for the actors and actresses of 100 Days to Heaven? Bonuses for acting well done? esdperez@yahoo.com


19 comments:

Anonymous said...

nakakabilib talga ang ABS-CBN hindi basta basta yung ginagawa na teleserye yung isang network puta telefantasy mga kakaroon ng super powers tulad yung nangyari sa Machete nag karoon ng super powers si Ryza ano kaya un , may isa pang teleserya ang ABS-CBN na dapat panoorin yun ang Budoy may mapupulot din na aral na kung pano itrato ang mga special na tao at kung pano pakisamahan

yes said...

MUla NOon p nman..nag IISA lng un ABS-CBN...maganda n...may aral p...

BUT hnde ko nman alam un ibang istasyon jan...kung may utak p?
kc pilit ginagaya un style ng primetime ng ABS..kita mo ano nangyayari mag tatapos ng MAAGA..(WAWA tuloy un mga ARTISTA nag mumukhang TANGA!!!

Anonymous said...

that only means, WALA talagang NANINIWALANG mga investors sa AGB-BULOK ratings na yan, di ba bobong long?!!!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

galing naman talaga kasi nang PRIMETIME BIDA kumpara sa iba dyan!

Anonymous said...

QUALITY. yan ang wala sa channel 7 na ginagawa lang e sabihing number 1 sila. utang na loob, mamigay na lang kayo ulit ng 500 pesos kada tao gaya ng inutos nyo sa nagbibigay sa inyo ng ratings na mali,

Anonymous said...

naku magkaka-alaman na kasi kapag naging digital na tayo. sigurado laking lagapak ng mga GMA mandurugas na yan. kaya ngayon bumabawi sila kasi nga naman matatandaang nagkaron ng issue sa sabwatang GMA at AGB. kumikita naman pala ang AGB sa GMA e natural lang na magkakampihan ang mga iyan. habang di pa digital sige i-number one nyu na. hahaha. ALAM NA ang style nyo, bulok.

Anonymous said...

LONG ULUL SPEAK UP! INAAPI NA DITO ANG MGA KAPUTA este KAPUSO NA NAGPAPALAMON SAYO AT SA PAMILYA MO! PERO BAGO BUMANAT, POWER-UP MUNA... KAIN NA MUNA NG NOODLES AT SARDINES GALING KAY SIR MIKE ENRIQUEZ!!!

Anonymous said...

BREAKING NEWS!!!!

GMA PINOY TV NAGSHUTDOWN NA SA JAPAN!!!
AS USUAL D NA NAMAN NAKAPAGBAYAD!!!
TSK!TSK!TSK!

yes said...

IBA TLAGA KPAG KAPAMILYA

October 30, 2011 (Sunday)

Daytime:

Kabuhayang Swak Na Swak (3.8%) vs. Pinoy MD Mga Doktor Ng Bayan (3.8%)
Salamat Dok (3.3%) vs. Tom And Jerry Tales (8.0%)
Ironman (4.0%) vs. Master Hamsters (9.1%)
Power Rangers Jungle Fury (4.6%) vs. Dragon Ball (10.0%)
Matanglawin (9.9%) vs. Aha (8.6%)
Kapamilya Sunday Blockbusters (10.4%) vs. Kapuso Movie Sunday Festival (14.4%)
ASAP Rocks (12.7%) vs. Party Pilipinas (11.0%)
Growing Up (10.3%) vs. Reel Love Presents Tween Hearts (8.9%)
The Buzz (11.9%) vs. Showbiz Central (8.1%)

Primetime:

TV Patrol Weekend (19.9%) vs. 24 Oras Weekend (12.6%) vs. TV 5 Pidol’s Wonderland (7.1%)
Goin’ Bulilit (20.2%) vs. Pepito Manaloto Reality Sitcom (17.2%) vs. TV 5 Pinoy Explorer (7.7%)
Junior Master Chef Pinoy Edition (21.4%) / Rated K Handa Na Ba Kayo? (25.8%) vs. Kap’s Amazing Stories (15.9%)
Pinoy Big Brother Unlimited Weekend (22.4%) vs. Protege The Battle For The Big Break (15.4%) vs. TV 5 Who Wants To Be A Millionaire (8.0%)
Gandang Gabi Vice (18.6%) vs. Sanib Puwersa (11.9%) / Battle For The Big Break (11.4%) vs. TV 5 Talentadong Pinoy (7.0%) / Wow Mali (4.5%)
Sunday’s Best (8.1%) vs. Sunday Night Box Office (8.8%) vs. TV 5 Under Special Investigation (2.1%) / Aksyon Linggo (0.4%)

Source: Kantar Media

Anonymous said...

well obviously mas pinapaniwalaan na ng mga advertisers ang kantar ngayon..

sayang naman yung agb...parang nahila pababa ng gma.

Anonymous said...

well kung may mapupulot na aral sa budoy at 100 days...

lalo na siguro yung bagong teleserye ng dos about a teenage dad..

WELL IBA TALAGA ANG GAWANG KAPAMILYA.

ilovenetworkwar said...

ayoko sana mag bad mouth sa agb pero yun ang totoo eh...

sabi nga ng TNS kantar Philippines sa cable the number 1 show ngaun sa cable history is the walking dead aired in fox.

Lahat ng nakikita kong Cable channel isa lang ang ginagamit nila sa mga commercial nila where they get their ratings

TNS.

Anonymous said...

^

totoo, ganda ng the walking dead, kainis lng kasi once a week lng. :(

Anonymous said...

100 days to heaven

may napupulot...well go lang go ...gawa muna kayo ng bads, magnakaw, pumatay, etc tapos pag namatay kayo for sure ibabalik ang buhay niyo sa pagiging bata para itama ang mga mali niyo.....har har....paulit ulit-sa simula hanggang ngaun ganun pa rin ang story..tapos ang raming naglabasan na guest sa show....parang may bukas ka -
____

nasaan ka elisa


wow, puro nawawala..its kinda boring kasi hanggang doon na lang yun, ni hindi mahanap hanap si elisa...wth,, iniikot lang nila ang story...its kinda boring na...in real life, kahit poor walang pera eh madaling mahanap..yung pa kayang mayaman..as the story, yung mga bida eh mayayaman and how come hindi nila mahahanap ito..they can pay people, ransom money etc...kaya hanggang dun lang yun, gusto nilang pahabahin ng story...


_____

my binondo girl

omg this is kinda boring show....what the hell is this show about....panag tanga lang....wala akong masasabi kasi talagang pangit..ano ang story nito...hanggang busniess lang ba..boring


____

budoy

no comment, its kinda good because of special people...but the show is kinda over react mashdo..


____

iglot

this is kinda pathetic show, i dun know why..

_____
amaya

nice, i kinda like it right now. but sometimes its kinda boring, parang mabagal ang story...

_____

munting heredera

hmm..paulit ulit rin...kinda boring...walang plot walang theme....

____

time of my life

nice music lmao...but trying ard show...btter luck next time....i like ung show ni regine na DIVA- its so funny that this one....boring


______

sa ngalan ng isang ina

wow i kinda like this show. but i thought Nora can act good but in this show, para lang siyang nagsasalita....at walang bago...okay matatapus na ito kasi parang tanga lang ang mga tao dito..

______

thats its..i watched kapuso, kapamilya, kapatid show kaya fair lang ako..unlike ng iba diyan, naglalabas ng statement kahit hindi naman pinapanood ang mismong show....kaya bitter ang tawag dun...if u dont even see the show, wag ,mong sabihing pangit ito or not....

Anonymous said...

^^^ ba't di ka na lang magpakamatay. Lahat sa'yo pangit? Gawa ka ng sarili mong show.

Anonymous said...

sa 100 Days, yung mga extrang bata na kasama ni Ana sa DSWD mas magaling pang mag-arte kesa sa mga star ng MH...

BWAHAHAHAHAHAHAHAHAHAHAHAHA...

Anonymous said...

^
^
TAMA

Anonymous said...

"Kuha mo?", "Be happy! Be Budoy!", at marami pang iba. Ito ang mga chants, phrases at salitang tumatatak sa kaisipan ng mga Pilipino.

Kailan din kaya magkakaroon ng ganito na galing sa GMA7?

newsph said...
This comment has been removed by the author.
Anonymous said...

view nio nmn ang http://newsonph.blogspot.com/. thanks

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