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Thursday, October 6, 2011

GMA'S NATIONWIDE LEADERSHIP FAILS TO TRANSLATE INTO BIGGER REVENUES!

The new nationwide leadership being bragged by GMA Network is not being translated into bigger share in the advertising pie.

According to report released by AGB Nielsen, GMA Network has already surpassed rival network ABS-CBN in the nationwide total day ratings --- mainly because of its formidable noontime show Eat Bulaga which registers double figures than ABS-CBN’s Happy Yipee Yehey, a strong afternoon drama line-up, and its morning anime block.
Of course, primetime is a different story.


But this new-found ratings leadership has failed to equate more advertising minutes and revenue for the network.

According to advertising count, GMA Network lagged behind its rival as of the current period.

One clear example is GMA’s newest primetime offering Iglot, starring Drama Queen Claudine Baretto. In a count, Iglot registers a meager 5 minutes of advertisements as opposed to ABS-CBN’s 100 Days to Heaven 16.5 advertising minute.

The only consolation the Kapuso network got is the increase of advertising minutes for Amaya and Munting Heredera, the latter performing strong even beating rival Nasaan Ka Elisa on several occasions  in the nationwide survey.

The decrease of advertising minutes is also very imminent on GMA’s weekend line-up.


In fact, it’s back-to-back movie offering on Sunday Evening got little or no support from the advertisers. SNBO’s 3-hour movie block got 8 product placements for 16 gaps, equaling 2.25 ad minutes.

How come that GMA’s high TV ratings do not reflect on its advertising minutes?


As far as the broadcast industry is concern, TV ratings measurement is still the best gauge of a show’s popularity, guiding advertisers which show to spend its money.


However, what we have failed to recognize here is that TV ratings being provided by AGB or Kantar Media are not only about the number of households viewing a particular channel, but also the demographics of the said viewers.

Perhaps, ABS-CBN is getting the bigger share of advertising money as advertisers are targeting affluent viewers --- a long known fact that the network is the preferred station among the upper and middle class sector, as validated by a survey conducted by AGB Nielsen.

Another reason could be the resurgence of TV5 which has already attracted advertisers especially on its primetime block.
SOURCE: PINOY CRITIC

16 comments:

Anonymous said...

matagal nang obvious ito..puro lang kasi dakdak imposible silang mag-number 1 nationwide kasi malakas ang signal sa abs sa visayas at mindanao at marami ang fans ng abs outside manila.

Anonymous said...

ksi sa kantar no.1 ang abs-cbn 2...at mas credible na ngayon ang kantar...

HINDI NAMAN KASI MALILILINLANG ANG SAMBAYANANG PILIPINO...ALAM NG LAHAT NA MAS PINAPANOOD ANG ABS-CBN2 COMPARE SA IBANG NETWORKS.

sus...kaya nga laging blockbuster ang movies ng abs-cbn 2 dun pa lang makikita na, na mas marami talagang followers ang abs-cbn 2 at ang mga talents nito...

TIGILAN NA KASI ANG PANLILINLANG!!!

Anonymous said...

GMA'S NATIONWIDE LEADERSHIP FAILS TO TRANSLATE INTO BIGGER REVENUES!"

eh kasi nga hindi totoo.
AHAHAHAHAHAHAHAHAHAH

Anonymous said...

AT KAYA PATULOY NA KINUKUHA NG MGA ADVERTISERS ANG TALENTS NG ABS-CBN 2 FOR TV COMMERCIALS AT LAGI NILA ITON NIRERENEW EH SA DAHILANG KUMIKITA TALAGA SILA KAPAG ABS-CBN2 STARS ANG NAGEENDORSE...

tigilan na ang panlilinlang...alam ng lahat na mas pinapanood talaga ang abs-cbn 2....

sus...hindi naman mangmang ang mga advertisers at televiewers no. matatalino na ngayon ang mga tao.

Anonymous said...

tigilan na kasi ang panlilinlang....

tigilan na kasi ang mga praise and press releases

EVERYONE KNOWS NA MAS PINAPANOOD ANG ABS-CBN2 SHOWS...

by the way,,,,ganda ng AVENGERS SA MORNING HA...KAHIT DI NA KO BATA NANUNUOD AKO.

yes said...

eh daTI p nman yan eh...pagdating sa nationwide sobrng mhihirapan n tlga un GMA...kya nga un TV5 panay kuha ng artesta s ABS imbes a GMA kc hnde kilala at hnde sikat...

ABS-CBN khit kailan kahit saan UR #1

cooldudeTWOFIVE said...

simple lang yan!

kanila na ang ratings.....

tapos sa DOS naman ang REVENUE!

yaan nyo na lang cla-cla ang maglokohan...


chos!

Anonymous said...

you right, the resurgence of TV5 which has already attracted advertisers especially on its primetime block. Not only GMA suffering on it but even ABS CBN already decreased its commercial load as evidence by nasaan ka elisa w/ 3mins lang ang total ads minutes.' not only that and also the commercial load of ABS CBN specially the afternoon block already decreased like banana split mostly makikita mo lang ay C&P..

ang makikita mo lang na maraming commercial ads sa primetime ay 100days,amaya,munting heredera,tvp and 24 oras.. Guys try to monitor even binondo girl already decrease its commercial. ang show ni Nora sa TV5 ay madaming commercial ads. try to check.. TV5 already enter network wars.

Anonymous said...

panalo pa rin sa adloads ang dos...ang mdyo malakas lang naman sa tv 5 eh yung kay willie at talentado...un lang...wala na....

LONG said...

SINO ANG SOURCE?

PINOY CRITIC? OR ISANG KAPALMELAI?

SINCE 2004 ANG PAGIGING NUMBER 1 SA MEGA MANILA AY NAGDALA NG LIMPAK LIMPAK NA PERA SA KOMPANYA KAYA ISA NA ANG GMA BILANG ISANG GIANT TV NETWORK SA BANSA.

MAMATAY KAYO SA INGGET!


BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Anonymous said...

LONG said... SINO ANG SOURCE? PINOY CRITIC? OR ISANG KAPALMELAI? SINCE 2004 ANG PAGIGING NUMBER 1 SA MEGA MANILA AY NAGDALA NG LIMPAK LIMPAK NA PERA SA KOMPANYA KAYA ISA NA ANG GMA BILANG ISANG GIANT TV NETWORK SA BANSA. MAMATAY KAYO SA INGGET! BWAHAHAHAHAHAHAHAHAHAHAHAHA HAHAHAHAHA!

______

ano ba ang hinahanap ng advertiser? mega manila or nationwide?

Anonymous said...

si Long, kahit ipinagkanulo na sya ng GMA buhay parin. Malinaw na sinabi ng isang Executive ng GMA na talo talaga sila ng ABS-CBN, pero nandyan pa rin si Long, parang walang narinig...

Anonymous said...

yan ang tinatawag na katangahan di ba utot? claim ng claim wala namang proof, by the way 24 oras soon will be axed na kasi nga na walan ng creibilidad ang mga newscaster nila.

Anonymous said...

MGA TALAGANG BITTER AT UMUUSOK ANG MGA ILONG SA GALIT AT INNGIT HE HE , DI KASALANAN NI AMAYA KUNG NILAGAY NYA SA KANGKUNGAN LAHAT NG MGA KALABAN, PANALO NA NAMN ANG GMA 7 SA RATING AT tv ADS SINCE 2004 -2011 AND BEYOND-AND COUNTING! SA eAT BULAGA PA LNG TALO TALO NA SILA SA tV ADS! SO TANGAPIN NIO KC ANG TRUTH! WAG NIO NAG LINLANGIN ANG MGA TAO AT MGA ADVERTISERS, SYEMPRE ANG MGA MATINONG ADVERTISERS PINIPILI ANG MGA SHOWS NA MAS MATAAS ANG RATING... SO GO GMA,, YUNG ILONG NG IBA JAN... HE HE CONGRTS GMA7

Anonymous said...

sa taas, kaw ang bitter, naka all caps kapa. lol. dimo talga matanggap taluna mga kapuso. hahaha. go kapamilya. halatang halata na kahit saan lugar kung sino nangunguna, puro pa kayo press release. move on kapuso, kumikita naman kayo pero ag nyo na pangarapin number 1 kayo dahil kahit kelan di nyo matalo abs.

Anonymous said...

with all the effort sa kakapress release and everything pero TALO pa rin? kahit sa movies, concerts, albums NAHIHIRAPAN matranslate ang mga KAPOKPOK!!!

CONGRATS MGA KAPAMILYA!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

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