.....

nufnang

nuffnang

Tuesday, October 4, 2011

GMA TO TV5 : WE ARE WATCHING YOUR EVERY MOVE!

At the start of this year, for the first time since Martial Law, ABS-CBN was unseated as the country’s television king. Based on data from AGB Nielsen, GMA now has more viewers nationwide. Up until the end of last year, GMA’s lead was isolated only to the viewer-rich Metro Manila area.

“Now that we have the nationwide lead, advertisers no longer have any argument against us,” he says. He notes that in the past, advertisers have always cited ABS-CBN’s lead in nationwide ratings when negotiating with GMA for ad minute rates.

He says aside from investing heavily in its content and network, GMA’s success over the last decade can also be traced to ABS-CBN.


ABS-CBN never really considered us a threat,” Yalong says, noting that for a time, their rival was complacent with its position at the top of the industry. “But if that’s the way your executives view your competitors, maybe there’s something wrong with your company,” he says of his former employer.

He says this was one mistake that GMA is doing everything it can to avoid, especially with the entry of TV5. “We’re looking carefully at each of their moves. All rivals are threats to our existence,” he says.

He says the company is not only watching its back for its competitors, but also looking towards the future to ensure the growth of GMA—a traditional television network competing in an ever-changing market.

“We’re looking at other investments like online publishing, promotions and partnerships with foreign groups,” Yalong says. All of its ventures, of course, will be supported by GMA’s reach of news and entertainment content.

And at the end of the day, he says the goal for all this is simple: for everyone in the country to see the light and switch networks too.

BY: Paolo G. Montecillo

16 comments:

Anonymous said...

sus...sinong niloko ninyo heheh...

eh obviously hindi naniniwala ang mga advertisers...dahil mas marami pa ring commercials o ad loads ang dos...compare sa gma 7...

KANTAR NA ANG MAS PINAGKAKATIWALAANG SURVEY FIRM NGAYON...

AT ABS-CBN 2 REMAINS AS THE NO.1 NETWORK IN THE PHILIPPINES...

Anonymous said...

o diba madalas sabihin ng mga kapuso fans na mas importante ang megamanila...

eh maski pala sa mga advertisers importante talaga ang NATIONWIDE SURVEY...

SUS...BUKING NA NAMAN ANG MGA KAPUSO HAHAHAHAH!!!

NAHUHULI SA BIBIG ANG ISDA!!!

NA MAS IMPORTANTE TALAGA ANG NATIONWIDE SURVEY.......

AT EXCUSE ME HA....ABS-CBN 2 PARIN PO ANG TUNAY NA NO.1 NATIONWIDE....

kaya nga mas maraming ad loads ang dos...

yes said...

WOW...grabe..iba tlga un ABS...ASTIG.

Anonymous said...

"At the start of this year, for the first time since Martial Law, ABS-CBN was unseated as the country’s television king."

BUKING. Kung totoo man 'to, bakit pinabayaan nya na sabihin ng GMA na Number 1 sila noong mga nakaraang taon?

Anonymous said...

"Based on data from AGB Nielsen, GMA now has more viewers nationwide."

BUKING # 2. Ngayon lang at AGB pa? Paano naman yung sa Kantar?

Anonymous said...

"He notes that in the past, advertisers have always cited ABS-CBN’s lead in nationwide ratings when negotiating with GMA for ad minute rates."

BUKING NA BUKING TALAGA.

Anonymous said...

"He says aside from investing heavily in its content and network, GMA’s success over the last decade can also be traced to ABS-CBN."

ABS-CBN - The Company that others try to emulate.

Anonymous said...

suggestion lang sa kapuso network...

tigilan na po ang kabi-kabilang press and praise releases...nabubuking tuloy kung ano ang mas importante sa mga advertisers...

SANA MAINTINDIHAN NINYO NA HINDI NAMAN PO MANGMANG ANG MGA TELEVIEWERS PARA HINDI MALAMAN ANG KATOTOHANAN...

Anonymous said...

until now stone age pa den haha... nag number 1 n nga nung nawala sa ere ang abs pero wala pa den kwent ngaun, ano mga kanguso sa finance officer na nangaling na di sukatan ang mega manila, ang sukatan ay nationwide, kaya ang ginawa ng gma, ginapang ang rating sa nationwide at ngaun nagtagumpay sila haha .. pero di nila alam sisingaw pala ang baho nila, kaya mga advertiser mas pinipili na ang kantar haha... proof? mas mataas ang AIRTIME REVENUE ng abs kesa sa gmeww... Sa 1st and 2nd quarter ng taon.

Anonymous said...

Now that we have the nationwide lead, advertisers no longer have any argument against us,” he says. He notes that in the past, advertisers have always cited ABS-CBN’s lead in nationwide ratings when negotiating with GMA for ad minute rates.

_______________________________________________

ang linaw linaw oh mga kanguso, mas importante ang nationwide kesa sa meg manila... finance officer n ang nag sabi ah, kaya para ma kuha ang agb nutam ginapang nalang ang rating, kaya ano result? no. 1 na daw sila sa nationwide, pero bakit ganun sa press release nila na no.1 sila from january to june bakit ang baba ng airtime revenue nila? number one daw kuno sila, bakit ng abs na naungusan na daw nila sa nationwide eh mas mataas ang airtime revenue nila? kasi mas tinitignan na ng mga advertiser ung kantar kesa sa agn, bakit nga ba magtitiwala ang isang advertiser sa isang survey firm kung may bahid ng dayaan? sagot mga kanguso...

ano mahalaga nationwide or megamanila?
bakit mataas ang airtime rev ng abs kesa sa gmeww? eh number one daw kuno sa natiowide?

Anonymous said...

halata at buking ang gma 7 sa pagmamind condtioned nila sa mga tao....sa pagsasabing no.1 sila nuon sa megamanila...eh ngayon malinaw na malinaw na mas pinapahalagahan pa la talga ng mga advertisers ang NATIONWIDE SURVEY...

BUKING ANG KPUSO...

Panig sa Katotohanan said...

hala..... bakit lumabas ang artikulong ito.... jan magaling ang gma... sa pag ma mind condition sa tao.... kaya pala ndi nako nagtataka na ang mga endorsers today were mostly, if not all, are kapamilya stars....

tama ang advertisers, kung bumibili ng pancit canton sa manila, bumibili rin ang mga mga nasa visayas at mindanao... kung tutuusin nga, marami ring mayayaman outside mega manila... so why concentrate on that particular area db.

it just proves that gma stands for:

G-USTONG
M-AGING
A-BSCBN

Anonymous said...

ABS-CBN 2, TELEVIEWERS and ADVERTISERS TO tv 5, gma 7 and agb nielsen:

WE ARE WATCHING YOUR EVERY MOVE!!!!

ALAM NAMIN ANG KATOTOHANAN!!!

Anonymous said...

galing na mismo sa bibig ni gozon, na NEVER na INSECURE ang ABS-CBN sa station nyo kaya PLEASE lang never compare the two kasi LAMANG na LAMANG pa rin ang ABS-CBN sa maraming bagay aside from the fake AGB ratings, OK?!

Anonymous said...

we never hear these kind of remarks from other stations
nakakaumay na ang mga statements ng GMA7


if you are truly the nationwide leader, BAKIT TAMBAK KAYO SA AD REVENUE?????

Anonymous said...

gma is not a threat. wait..., what is GMA?? XD

KPOP

My Blog List

LinkWithin

Related Posts with Thumbnails