Strong ad minutes was registered last July, while ad minutes in August and September where relatively modest. In a separate related article (Click Here) the kapsuo Executive admitted a down turn in its airtime revenues for September as US and EU economic turmoil sets a cut in ad spending by multi-national companies. "These multinationals are our biggest spenders,” he said. “But there has been a resurgence in spending in September. So far, our third quarter [ad revenue is] up by 20 percent from last year.”“These are the likes of Unilever, Proctor & Gamble, Johnson & Johnson and Nestlé,” Gozon said. “Their spending is affected by their parent companies overseas.”
GMA earlier reported that profits dropped by over 37 percent in the first half of the year, reflecting the absence of political advertisements that drove earnings in the first five months of 2010.
Research firm AGB Nielsen showed GMA to be ahead in nationwide ratings, unseating the Lopez family’s ABS-CBN which, until then, appeared to be unbeatable in the wider ratings race.
Credits: TV NETWORK WAR