.....

nufnang

nuffnang

Sunday, September 25, 2011

GMA NETWORK NOW READY FOR FULL DIGITIZATION!

Speaking before business leaders from the Philippines and Asia at the recently concluded 2011 MAP International CEO Conference, GMA Chairman and CEO Atty Felipe Gozon spelled out several ways by which the Kapuso Network is coping with the challenges of digitization: Development of versatile business models; re-purposing of content to accommodate various channels of delivery; and sustained commitment to develop innovative program content.According to Gozon, despite heightened use of the Internet as a channel to access media content, including entertainment and news, television will not be totally sidelined nor will be it relegated to the background. “Yes, the television set will continue to be an effective – if not the most pervasive – medium at least in the Philippines, for many years to come.”

Gozon says TV has already transformed itself into mainstream media across platforms as evidenced by the rate of TV consumption in the country, which increased to 98% in 2011, from 97% in 2007, according to the report of Synovate.

“However, fast-paced technological developments have caused media to evolve. Today, media players acknowledge that the rules of the game have changed. Actually, there are is no one prevailing rule. The trend is convergence, the vehicle is innovative technologies and the hook is social media. The race is no longer about reaching a large audience – it is connecting with them, 24/7.”

11 comments:

Anonymous said...

ano raw??.. ready ba talaga?

Anonymous said...

ano raw??... inovation?? asan?? eh...digital tv ang pinag uusapan?? parang iba ang topic...naku gozon wag ka nang magpalusot ehhh...parang natatakot na na maunahan...eh... aminin mo na nabigla kana kasi... di ka pinaboran sa proposal mo...

Anonymous said...

parang ang layo ng topic sa digital tv... anong pinag sasabi nitong gozon na parang iglot

Anonymous said...

Di lang pala ang mga nagko-comment ang naa-out of topic. Hehehe.

Anonymous said...

baka wrong title ni admin

Anonymous said...

Bakit ang GMA lang ang may malaking problema with the switch...
Kung at TV5 kinaya nilang magtest and get ready in less than a year, ba't di kaya ng GMA?

Anonymous said...

baka di alam ni Gozon ang Full Digitization...

yes said...

heheheh nkktawa nman tong BOSS nming s GMA heheheh...

hnde nya b kyang tanggapin n hnde nming kya un ehehheeheh..wawawawa

yes said...

heheheh nkktawa nman tong BOSS nming s GMA heheheh...

hnde nya b kyang tanggapin n hnde nming kya un ehehheeheh..wawawawa

Kato said...

haha BOBO talaga netong si GOZON! hindi na nga makaya ng noddles station ang magbayad sa NTC makikipagcompete pa sa DTV. kasing bobo ni penniswise at itLONG! haha:))

Anonymous said...

sus gozon sigurado ang pamumulubi mo kapag naganap ng ang DTV..dahl maganda ang reception ng mga channel ang labanan na kung anong programa tlga ang tunay na maganda ang pagkakagawa...ngayon mataas lang ang rating ng GME sa mega manila dahil talo sa reception ang DOS..partida nga ang laban ng ABS at GME pag naging DTV na sigurado bugbog sarado ang bolok na GME

KPOP

My Blog List

LinkWithin

Related Posts with Thumbnails