Monday, August 15, 2011


ABS-CBN Corporation, the country’s largest multimedia conglomerate, ruled the national TV ratings in the viewer-rich primetime (6 pm to 12 nn) wherein advertisers invest 75% of their TV ad spending.

Kantar Media, which has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services, reported that ABS-CBN’s primetime offerings soared to an average audience share of 42%, an eleven-point lead against GMA’s 31%; thereby, giving advertisers more value to their investments on ABS-CBN's high-rating primetime shows.

Data show that most Filipinos prefer "100 Days to Heaven" for entertainment viewing on weeknights and "Maalaala Mo Kaya" on weekends, while they tune in to "TV Patrol" when it comes to news and information. These three topped all programs in July.

Twelve out of the top 15 most-watched programs nationwide in July were on ABS-CBN. The are “100 Days to Heaven” (32.5%), “Maalaala Mo Kaya” (30.2%), “TV Patrol” (28.5%), “Guns and Roses” (27.9%), “Pilipinas Got Talent” (27.5%), “Rated K” 26.2%), “Minsan Lang Kita Iibigin” (25%), “Wansapanataym” (24.8%), “You Got It 2” (24.2%), “Goin Bulilit” (22.2%), “Gandang Gabi Vice” (21.3%), and “Mula sa Puso” (21%).

ABS-CBN’s coverage of President Aquino’s State of the Nation Address had more viewers across the contry as its ratings hit 14.1% percent, higher than GMA’s 13.3%.
ABS-CBN’s Kapamilya Gold afternoon block, meanwhile, strengthened its performance with its front runner “I Dare You” (13.2%) beating its rival program “Gourmet” (10.1%) as well as GMA’s other afternoond offerings such as “Sisid” (12.7%) and “Blusang Itim” (12.5%).

ABS-CBN obtained a national TV audience share of 36% in July, higher than GMA's 34%.

Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

ABS-CBN registered a consolidated net income of P976 million in the first three months of 2011, while GMA Network reported a P534 million net income in the same period.

ABS-CBN’s earnings before interest, taxes, depreciation and amortization or EBITDA hit P2.1 billion in the first quarter of 2011 while GMA Network’s EBITDA was P926 million. ABS-CBN delivered consolidated revenues of P6.6 billion from advertising and consumer.

Courtesy: ABS-CBNNews.com, Kapamilyalogy.blogspot


Anonymous said...

He that tilleth his land shall be satisfied with bread: but he that followeth after vain persons is void of understanding. (Proverbs 12:11) He that tilleth his land shall have plenty of bread: but he that followeth after vain persons shall have poverty enough. (Proverbs 28:19)

Anonymous said...

nice..ganyan talaga ang KAPAMILYA keep it up...

Anonymous said...

Boring...walang kumukuntra...wala ng mai-post sila Long, et.al....wala ng tip na panguntra galing sa GMA Management, siguro accepted na nila na kahit kailan hindi nila naungusan ang ABS substantially. Nakakaungus lang sila dahil yun ang sabi nila...

Anonymous said...

AYAN ha!
maraming nagsasabing ABS lang daw ang SUBSCRIBER ng KANTAR!
hahahahaha mga BOBO!KAPUPU nga !

TV Patrol "Flagship newscast"!
SONA 2011#1
Hindi lang METRO MANILA nag BASIHAN kung sino ang mas PINAGKAKATIWALAAN!
dapat BUONG PILIPINAS! sino ba dapat ang makakapanood ng SONA ? kundi LAHAT ng pilipino sa BUONG MUNDO at BUONG PILIPINAS HINDI LANG sa METRO MANILA!

most important time na BASEHAN ng ADVERTISERS!

so mga KAPUPU anong MASASABI NYO?!!
baka sabihin nyong MARAMING UTANG na naman ang ABS!hahahahaha.

EH NAGBIGAY nga ng 1 MIL. for the philippine dragon boat team!

kung marami man silang utang hindi sila magbibigay ng pero kahit pa ISANG MILYON lang yan ...

pero ang LIIT lang ng ISANG MILYON for ABS! hahaha

INSECURE lang kasi ang mga KAPUPU!

Anonymous said...

Tapo nagbubunyi pa ang mga KAPUPU dahil sa nakaaraang AGB ratings GME SCORED SOME ALL-DAY OVERKILLS! (because of manipulated ratings daw kasi hindi pa tapos ang kasong ABS-CBN vs AGB NIELSEN)


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