GMA Network was able to keep its lead in the National Urban Television Audience Measurement (NUTAM) over chief competitor ABS-CBN, as it ended the quarter with 32.4 points compared with the latter's 32.3 points.
"[This is] a strong performance given that for the same period in 2010, ABS-CBN was ahead of GMA by double digits," the company added.
In Luzon, which comprises 77 percent of all television households nationwide, GMA Network registered 36 points, or 8.4 share points ahead of ABS-CBN's 27.6 points.
In viewer-rich Mega Manila, GMA Network maintained its No. 1 ranking with a 10.5-gap in household shares (36.8 points) compared with ABS-CBN's 26.3 points and TV5's 17.4 points.
The Nielsen TV Audience Measurement — where household data comes from — translates one point in NUTAM to 90,890 households and 421,530 viewers.
For the partial figures in July, GMA Network further widened its lead over ABS-CBN by 2.9 points with 34.4 household share points.
Based on an estimated five viewers per household, the point difference translates to as much as 500,000 more viewers nationwide who watch GMA Network shows rather than those of ABS-CBN, and 3.5 million more viewers than TV5.
For Urban Luzon, GMA Network was able to capture 38.2 points compared with ABS-CBN's 26.7 points and TV5's 16.6 points.
In Mega Manila, meanwhile, GMA Network's lead was wider at 38.8 points or 13.3 points higher than ABS-CBN and 21.5 points more than TV5. — VS, GMA News