Full July 2011 ratings data from the more widely recognized ratings service provider Nielsen TV Audience Measurement show industry leader GMA Network led TV networks nationwide while GMA News TV Channel 11 established itself as the leading news channel in the country.
“The double ratings victory for GMA-7 and GMA News TV inspires us to continue to work towards making a difference through quality programs and fair, balanced, responsible reporting," GMA Network Chairman and CEO Atty. Felipe L. Gozon said.
Televiewers gave GMA Network 34.2 share points versus the 31.4 of ABS-CBN. The breakdown shows the audience gap was widest in Mega Manila, where the Kapuso Network earned a 38.5 audience share compared to ABS-CBN’s 25.4, for a 13.1 difference.
There was also another double-digit disparity in Urban Luzon where GMA Network had a 37.9 share or a 11.3 edge over the 26.6 of ABS-CBN.
Total day (6 a.m.-12 m.n.) household audience share data from Aug. 1 to 25 (Aug. 21 to 25 based on overnight data), show GMA-7 keeping the no. 1 spot nationwide with 35 share points compared to ABS-CBN’s 31.2, which means 140,653 more households or 703,265 more TV viewers choosing the Kapuso Network over ABS.
GMA News TV Channel 11 had 2.9 share points in NUTAM (National Urban Television Audience Measurement), dwarfing the 0.1 share points of ABS-CBN News Channel (ANC) and 0.3 of Aksyon TV.
Translated to warm bodies, the share points mean that based on an estimated average of five viewers per TV household, GMA News TV had 103,370 more TV households or 516,850 more viewers than ANC, and 95,884 more households or 479,420 more viewers over Aksyon TV.
“We are proud that GMA News TV, after only five months on the air, has truly stepped up to the challenge and has become a ratings leader," Gozon said.
The Kapuso news and public affairs channel also topped Urban Luzon with 3.4 share points compared to ANC’s 0.1 and Aksyon TV's 0.4.
These figures translate to 94,619 more households or 473,095 more TV viewers for GMA News TV over ANC; and 85,951 more households or 429,755 more TV viewers choosing GMA News TV over Aksyon TV.
In Mega Manila, GMA News TV’s 3.8 share points is clearly ahead of ANC’s 0.1 and Aksyon TV’s 0.5. The margin means 81,336 more households or 406,680 more TV viewers tune in to GMA News TV over ANC; and 72,800 more households or 364,000 more TV viewers choose GMA News TV over Aksyon TV.
For the same period, GMA News TV also remained firmly at no. 1 nationwide among news channels with 2.8 share points compared to 0.1 for ANC and 0.3 for Aksyon TV.
GMA News TV’s lead translates to 102,984 more households or 514,920 more TV viewers choosing GMA News TV over ANC; and 93,631 more households or 468,155 more TV viewers tuning in to the Kapuso news and public affairs channel over Aksyon TV.
The first ever and only news and public affairs channel on Philippine VHF free TV, GMA News TV Channel 11 is powered by the only broadcast news organization in the Philippines that has won the prestigious Peabody Award and is bannered by the most respected names in broadcast journalism.
“We are doubly proud because the channel delivered and continues to deliver in terms of worthwhile content – credible and relevant news and information that enrich the lives of our viewers, help them become more socially aware, and provide them with the knowledge that may perhaps change their lives – and that of their families and communities – for the better," Gozon stressed. — ELR/LBG, GMA News