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Wednesday, August 24, 2011

GMA-7 CAPTURES 40% SHARE OF TV AD SPENDING!

MANILA, Philippines - GMA ups its ratings and programming ante, now running ahead of competition in national TV ratings. This value won for the network 40 percent of advertisers’ TV ad spending (based on ratecards) from July until this month.

GMA 7 won over other mainstream TV channels in terms of audience share from all over the Philippines, according to the recent household data of the ratings service provider Nielsen TV Audience Measurement.


From a 2.8-point margin over chief rival ABS-CBN in total day average household audience share in National Urban Television Audience Management (NUTAM) last month, GMA stretched the gap by 3.2 points in partial August (until Aug. 16; Aug. 7 to 16 based on overnight data), garnering a total of 34.6 points. The lead this month translates to 119,973 households or almost 600,000 more viewers.

According to Nielsen, the Kapuso channel is ahead in the key markets of Urban Luzon and Mega Manila, respectively, comprising 77 percent and 58 percent of total TV households nationwide.

GMA’s primetime block was ahead by 1.7 points in Urban Luzon while in Mega Manila, GMA had a gap of 4.5 points with 35.2 points as against competition’s 30.7.

The lead of GMA in Urban Luzon translates to 63,061 households or 315,305 more viewers during primetime. Meanwhile, the Kapuso Network’s 4.5 lead in viewer-rich Mega Manila translates to 134,646 households or 673,230 more viewers using an average of five viewers per TV household.

For July, GMA was dominant in the Top 30 programs in Urban Luzon and Mega Manila with 20 entries. Amaya and Munting Heredera were the top two programs in the areas, while TV’s longest-running noontime variety show Eat Bulaga ranked third.

Meanwhile, GMA’s afternoon block (from 12 nn to 6 p.m.) remains a showcase of programs with storylines friendly to both viewers and advertisers - the company’s key stakeholders.

GMA had six entries in the overall Top 10 weekday afternoon programs in NUTAM, including Blusang Itim, Sinner or Saint and Sisid. From a 13.1-point lead in NUTAM in the afternoon block last month, the gap grew to 15.9 household share points in partial August with GMA scoring 41.1 points.

In terms of number of televiewers, the lead of 15.9 points equaled to 600,265 households or over three million more viewers nationwide were attuned to GMA’s afternoon block this partial August.

Still in the afternoon block, GMA Network garnered 45.9 household audience share points in Urban Luzon this partial August, a 26-point lead that translates to 759,282 households or almost 3.8 million more viewers. In Mega Manila, GMA gathered 47 points, a 28.7-point lead that translates to 647,938 households or over 3.2 million viewers in the afternoon block.

The Nielsen TV Audience Measurement is used by 21 companies including two other local networks, namely, TV5 and Solar Entertainment.

Source: The Philippine Star

36 comments:

Anonymous said...

Hindi nyo ba napapansin na yung mga praises para sa GMA ay nangagagaling lang sa kanila ng partner nyang AGB (self-glorification) at galing sa self-nominated awards?

Ang praises naman para sa ABS ay galing sa third party, tulad ng Academe (90% na awards ay nakuha ng ABS at ito ay hindi self-nominated), sa Advertisers (dahil sa halos lahat ng endorsers ay galing sa ABS), sa mga negosyante dito sa Asya (ASIA's BEST EMPLOYER BRAND AWARDS 2011), sa mga mambabatas (halos lahat kasi ng malalaking expose ay nanggaling kay Anthony T.), at sa iba pang institutions.

Anonymous said...

wala na halos naniniwala sa praise and press release na ito...

tanong lang po...kung totoong no. 1 kayo....bakit hindi mga talents ng gma ang kinukuha to endorse a product.....

puro kapamilya stars ang nasa tv commercials....

by bokobo!!!

Anonymous said...

FROM CHANNEL 7 LUMILIPAT NA NAMAN SA DOS ANG IBA NILANG STARS HAHAHAH...

ALAM KASI NILA NA ABS-CBN 2 ANG TUNAY NA NO.1

LONG said...

AGB-GME tandem naman yan..wala na yang credibility dvah lugmok ang NET INCOME NG GME/..hahahah

GME FIRST HALF NET INCOME- 1billion php.

ABS-CBN first half net income- 1.7billion php. SInong pinaniniwalaan ng advertisers??hahhahahaa

AGB-GME TANDEm SINO pa naniniwala nyan? c marian laosyang wala ng NEW TVC pow kasi laos na dvah FLOPTATION ISLAND -60MILLION php. 5 pa bida nyan ....hahahahaha


panalo pow sa NATIONAL RATINGS ANG MY BINONDO GIRL..may AGB NUTAM pow..ask nyo na lang mga kasuso..dvah wilma kupitera??

mga kanguso starlet wlang commercial sa tv kasi unknown at starlet..sikat lang ang kangungu talents sa MEGA SQUATTERS AREA...

Anonymous said...

AGB-GME tandem naman yan..wala na yang credibility dvah lugmok ang NET INCOME NG GME/..hahahah

GME FIRST HALF NET INCOME- 1billion php.

ABS-CBN first half net income- 1.7billion php. SInong pinaniniwalaan ng advertisers??hahhahahaa

AGB-GME TANDEm SINO pa naniniwala nyan? c marian laosyang wala ng NEW TVC pow kasi laos na dvah FLOPTATION ISLAND -60MILLION php. 5 pa bida nyan ....hahahahaha


panalo pow sa NATIONAL RATINGS ANG MY BINONDO GIRL..may AGB NUTAM pow..ask nyo na lang mga kasuso..dvah wilma kupitera??

mga kanguso starlet wlang commercial sa tv kasi unknown at starlet..sikat lang ang kangungu talents sa MEGA SQUATTERS AREA..


AGB-GME luvteam of the year yan..

no.1 pa rin ang ABS-CBN sa NATIONWIDE RATINGS sa mas credible na KANTAR...

Anonymous said...

hahaha! very funny naman to???? lol!!! where's the proof?? MEGA MANILA RATINGS?? hahaha!! saan ang SINASABING NUTAM ratings ng AGB??? NUTAM na talaga ngayon ang MEGA MANILA...lol!! based naman sa mga nilabas na NUTAM ratings ng AGB panalong panalo ang ABS-CBN..tapos sa entirety of NUTAM RATINGS panalo na ang GMA..lol!!! maglabas daw ng NUTAM RATINGS ang AGB na nagpapakita na panalo ang GMA...

for GMA fans..please give us some links on AGB NUTAM RATINGS! yong PANAO ang GMA ha...lol! para may proweba naman hindi lng puro assumptions. lol!!

kurimaw awwwwwww said...

yan ang tinatawag napower2x at magic2x rating in kamuning area By GMEWWWWWW-AGBEWWWWWWWWW hahahahaha lol sige pa patoloy nyong bobohin ang mga obob na kangungu hahahaha in yur dreaaaaaaaaaamssssssssss hahaha

Utot said...

+++++++++++++++++

ang daming bitter ah? this just proves kung papaano ka tiwala ang mga advertisers sa GMA! the True NO.1 NATIONWIDE!!!!!!!!!!!!!!!!!

Anonymous said...

Halata naman sa mga nandito ang pagkakaroon ng CRAB MENTALITY ng mga Pilipino... hahaha tanggapin nyo nalang kasi ang masakit na katotohanan.. kung talagang "No. 1" kayo? bakit di nyo makuha ang MEGA MANILA??? May nationwide bang di makuha ang MEGA MANILA?? And kung manipulation ba kamo?? Sino kayang mas credible? KANTAR na ang ABS lang ang subscriber? O ang AGB na napakaraming subscribers??? Isip isip mga chupams :) nakakita lang kayo ng article ng success ng GMA namumula na agad mga tumbong nyo sa galit :)

P.S. - puro ba mga kapamilya ang advertisers?? I doubt it. COLGATE - PALMOLIVE lang naman kasi halos lahat ng nakikita mong advertisements sa station nyo eh hahah :) Pathetic :)

Anonymous said...

Halata naman sa mga nandito ang pagkakaroon ng CRAB MENTALITY ng mga Pilipino... hahaha tanggapin nyo nalang kasi ang masakit na katotohanan.. kung talagang "No. 1" kayo? bakit di nyo makuha ang MEGA MANILA??? May nationwide bang di makuha ang MEGA MANILA?? And kung manipulation ba kamo?? Sino kayang mas credible? KANTAR na ang ABS lang ang subscriber? O ang AGB na napakaraming subscribers??? Isip isip mga chupams :) nakakita lang kayo ng article ng success ng GMA namumula na agad mga tumbong nyo sa galit :)

P.S. - puro ba mga kapamilya ang advertisers?? I doubt it. COLGATE - PALMOLIVE lang naman kasi halos lahat ng nakikita mong advertisements sa station nyo eh hahah :) Pathetic :)
=================================

may pa crab crab mentality kapa ha..hahaha!! halata namang panig ka sa GMA..lol!! you got i right..walang nationwide kung wala ang MEGA MANILA or vise versa ..walang nationwide kung MEGA MANILA lng. ahahahha!! so WHERE ARE THE RATINGS on the other areas of this country???? WHERE's the NUTAM ratings?? PROOF please!! nasaan ang ratings from other parts of LUZON,VISAYAS and MINDANAO??? is that NATIONWIDE??

para naman sa subscriber thing..hehehe!! are you reading?? please try to search for the subscribers of KANTANAR.. very credible..di ba credible ang MTV?FOX CHANNEL? DISCOVERY CHANNEL and UNIVERSAL MCCANN <-(UM is the top advertising agency lng naman..at alam mo ba clients or napapa conceptualize sa UNIVERSAL MACCANN...COCA-COLA,LOREAL,MICROSOFT,SONY,JOHNSON&JOHNSON,MASTER CARD,CATHAY PACIFIC<-{best airline in the world} and etc.) di ba yan credible..madami pang subscribers ang KANTANAR i-search mo nalang

by the way sa sinabi mong

""P.S. - puro ba mga kapamilya ang advertisers?? I doubt it. COLGATE - PALMOLIVE lang naman kasi halos lahat ng nakikita mong advertisements sa station nyo eh hahah :) Pathetic :)""

hahha! are you watching TV talaga?anong tawag mo sa jollibee;chowking;Mcdo;Unilever products like cream silk,sunsilk,rexona,knorr,selecta and etc;P&G products like pantene,ariel,olay,downy,whisper,head&shoulders,rejoice and etc; johnson&johnson products...fake ba yan sila??? ahhaha


P.S din(magaya lng..hehe)di po advertisers tawag sa mga kapamilya..endorser po tawag jan. ang advertisers po ay yong companies na nagpapa advertise tulad ng COLGATE-PALMOLIVE,COCA-COLA,P&G,UNILEVER etc...

Anonymous said...

^
^
^
^
^
TAMA


mga kapuso kasi FEELING ! haha

kahit ano nalang kunucomment wla namang basehan!

Anonymous said...

Anonymous said...
^
^
^
^
^
TAMA


mga kapuso kasi FEELING ! haha

kahit ano nalang kunucomment wla namang basehan!

August 24, 2011 5:12 PM
___________________________

Meron pong basehan, AGB at GMA Management.

Anonymous said...

CLOSE MINDED TALAGA ANG MGA KANGUNGU!

wla atang KURYENTE hindi cguroo nakakanood ng TV!

COLGATE PALMOLIVE LANG DAW ANG ADVERTISEMENTS NG ABS!? BOBO!

at saan galing ang mga artistang MARAMI ang ADVERTISEMENTS?

hindi kuna SASAGUTIN dahil OBVIOUS na OBVIOUS na ang sagot!

Anonymous said...

BAKA NAMAN...

"GMA-7 CAPTURES 100% OF KAMUNING SHARE IN MEGA SQUATTER!"

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

LONG said...

ANG DAMING ENDORSEMENT NI KRIS HA PERO SA KANTARANTADUHAN SEMPLANG ANG SHOW NYA.

ANG DAMING ENDORSEMENT NI SARAH HA PERO ANG IDOL NA FLOP OF ALL TIME NATIONWIDE.

PWEDE BA, GUMISING KAYO MGA BOBONG URIPON KAPALMELAI.

SA COMMERCIAL NG ARTISTA NILA BINABATAY KUNG SINO DAW MAS PINAPANOOD.

MGA HUNGHANG!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Anonymous said...

HAHAHA NAGPAPATAWA TALAGA SI BOBONG LONG!!!

SAMANTALANG ANG MGA KAPOKPOK KABALIGTARAN, ANG TATAAS NANG RATINGS PERO WALANG MGA COMMERCIAL! SINO NGAYON ANG PINAPABORAN NANG ADVERTISERS? KAYA NGA SILA KINIKUHANG ENDORSERS KASI MALAKAS SILA SA MGA MAY PURCHASING POWERS KASI MALAKAS SILA SA MANONOOD!

TANGA KA TALAGA LONG, MAG ISIP-ISIP KA MUNA BAGO KA MAG MESSAGE KASI SUPALPAL KA NA NAMAN!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Anonymous said...

TANUNGIN KITA BOBONG LONG, HALIMBAWA IKAW ANG MAY ARI NANG PRODUCTO KUKUHA KA BANG ENDORSERS NA WALA NAMAN NANONOOD SA TV?

KUNG TANGA KA, EH KUKUHA KA NGA NANG WALANG NANONOOD SA TV. KAYA NGA KADUDA DUDA ANG AGB-MEGA SQUATTERS RATINGS NYO, KASI ANG TATAAS NANG RATINGS PERO WALANG ADVERTISERS NA KUMUKUHANG ENDORSERS! KUNG HINDI MO PA MA-FIGURE OUT KUNG BAKIT, EH SAKSAKAN KA NA TALAGA NANG KABOBOHAN LONG, DID YOU UNDERSTAND?!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Anonymous said...

NEWS FLASH!!!

"TWEEN FREAKS ACADEMY INILIBING NA... KASAMA NANG ANDRES DE LAOS AT MINDSUCKER!"

DI BA BOBONG LONG?!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

LONG said...

WALA DAW COMMERCIAL ANG GMA ARTISTS.

MANNY
MICHAEL V.
CARMINA
VIC
JOEY
REGINE
OGIE
MARIAN
DENNIS
CARLA
RHIAN
DINGDONG
RICHARD
IZA
CLAUDINE
ALJUR
SOLENN
SAM

MALAKAS DAW SILA SA MANONOOD. BAKIT TIGOK AGAD ANG IDOL?

GUINNESS RECORD. FLOP OF ALL TIME.

GUINNESS NA RIN SANA ANG MULA SA PUSO YUN PALA WALA LANG KALABAN NOON. SINIPA LANG NG FUTBOLILITS.

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Anonymous said...

BAKA NAMAN HINDI PA YAN KALAHATI SA MGA KAPAMILYA STARS NA MERON MGA "BAGONG" COMMERCIALS!!!

KUMUSTA NAMAN ANG CAPTAIN BILBIL, MACHETE, ANG BABAENG TINADYAKAN, ENDLESS FLOP, GRABRUHILDA AT MARAMI PANG IBANG FORGETTABLE CHEAP TELESERYES ONLY FROM KAPOKPOK NETWORK, DI BA BOBONG LONG?!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Anonymous said...

KUNG COMMERCIAL LANG NAMAN PAG UUSAPAN, BASAHIN MO YONG YES MAGAZINE ABOUT KUNG SINONG MGA HIGHEST PAID ENDORSERS NA BTW, MGA KAPAMILYA LANG NAMAN ANG NAG DOMINATE SA LIST!


YAN AY KUNG MARUNONG MAGBASA NANG ENGLISH AT MAY PAMBILI SI BOBONG LONG NANG YES MAGAZINE!

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

Anonymous said...

baka HINDI ALAM NI LONG ang YES MAGAZINE!

hahahahaha

TABLOID lang kasi ang kaya!
baka nakikibasa lang sa nagtitinda!
hhahahahaha

Anonymous said...

commercials?? let's talk 'bout commercials...ABS-CBN has 18mins. ad regulation imposed by KBP while GMA don't have that RULE!!


PERO!!

http://www.facebook.com/NETWORKWAR

http://www.facebook.com/PNTVROfficialPage

Adnews: For the first half of 2011 GMA-7's regular ad minutes grew by 9% year-on-year to 46,049. ABS-CBN's recurring ad minutes also increased by 2% to 49, 078.

Although ABS-CBN's growth was a little short than that of GMA, the kapamilya network still edged out the latter by 3, 029 minutes or 7% more
============================
AdnEws: Auggust 22, 2011

Maria la del Barrio- 11.75 mins
TV Patrol- 18.5 mins
100 Days- 17.5 mins
My Binondo Girl- 16 mins
Guns and Roses- 15 mins
TOTAL = 78.75 mins

Futbolilits- 7.5 mins
24 0ras- 23 mins
Amaya- 20.5 mins
Munting Heredera- 13.75 mins
Time of My Life- 10mins
TOTAL = 74.75 mins

Anonymous said...

GREEDY GMA!

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