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Wednesday, August 31, 2011

EXCLUDING EAT BULAGA GMA'S RECURRING AD MINUTES GREW 26%! ABS-CBN UP 39%

Excluding airtime minutes from Eat Bulaga and non-recurring items (e.g political ads, Pacman fight, etc) GMA's ad minutes for the first 6 months  of 2011 increased by 26% year-on-year! This was caused by the availability of airtime slots in the first half of 2011 as compared to the congested airtime slots during the first half of 2010 as Political advocacies limit the recurring commercial ads. Another factor which drove better load for channel 7 is  GMA's improved ratings in the NUTAM , capturing the lead since January this year. The increase came particularly from its daytime line-up as Temptation of Wife and Dramarama programs brought in tons of commercial advertisements. However, its total ad minutes in Prime time went flat year-on-year as ABS-CBN 's Primetime Bida continued its unchallenged dominance in NUTAM.


If the same items were also excluded ABS-CBN's ad loading would also increase by 39% driven mainly by  an income upswing in its prime time line-up. Revenues from Prime time programs grew significantly  in 2011 now constituting 70% of the total airtime income up from year ago's 60% composition. 

Total Ad minutes January - June
(Excluding EB, HYY/WWW, Pacman fights, and Political ads)

GMA-7 (2010) = 31,492
GMA-7 (2011) = 39,690
GMA-7 up 26%!

ABS-CBN (2010) = 31,955
ABS-CBN (2011) = 44,491
ABS-CBN up 39%!

15 comments:

stat 101 said...

Admin, marunong ka rin palang mag-compare ng tama, hindi yung free tv program i-compare ba naman sa cable tv program.

Anonymous said...

hala naman uusok na ang ilong ni long neto...:D peace long...long anu na ang masasabi mo d2....partida yan ah..dba sabi nyo panalo kau sa ratings anu nanyare!...:D

Anonymous said...

26 vs 39 para sa ABS.

Hindi na naman tugma sa sinasabing number 1 ang GMA. Malinaw na naman ang pangloloko sa pamamagitan ng mga praise releases at self-glorification...tsk...tsk...

Pero kahit lantaran na ang mga panloloko, marami pa rin ang naniniwala, kagaya ni Long at iba pang kapuso defender. Parang lumalabas na nasa payroll ang mga ito ng GMA eh.

Anonymous said...

Ano kayang mangyayari kung i-exclude pa natin yung canned Asian novelas, movies at cartoons, itira lang natin yung sariling produced na TV programs?

Paki-try nga Admin para malaman natin kung sino talaga ang nangunguna...

Anonymous said...

sabi ko naman kasi HINDI NALILINLANG NG MGA SELF-GLORIFICATION, PRAISE AND PRESS RELEASES AT NG FAKE NA RATINGS ANG MGA ADVERTISERS......

niloloko ninyo lang ang mga sarili nyo hahaha....

ALAM NG ADVERTISING WORLD NA ABS-CBN 2 SHOWS TALAGA ANG MAS PINAPANOOD...SA MEGAMANILA MAN O NATIONWIDE...

Anonymous said...

susme sino ba naman maniniwala na mas pinapanood ang futbolilits, at time of my life at amaya kaysa MINSAN LANG KITA IIBIGIN, MARIA LA DEL BARRIO, 100 DAYS AT GUNS AND ROSES....

KAYA NGA KABI-KABILA ANG TV COMMERCIALS NG primetime stars ng channel 2 EH....

Anonymous said...

stat 101 said...
Admin, marunong ka rin palang mag-compare ng tama, hindi yung free tv program i-compare ba naman sa cable tv program.
===================
i'm not against on your comment pero yong article po na about sa GMA NEWS TV & ANC ay binase lng po ng admin sa released statement ng GMA...

network war said...

@Stat101

Tama si Anon, the article about GMANEWS TV and ANC was based directly from the disclosure of GMA in their website.

stat 101 said...

Anonymous said...
stat 101 said...
Admin, marunong ka rin palang mag-compare ng tama, hindi yung free tv program i-compare ba naman sa cable tv program.
===================
i'm not against on your comment pero yong article po na about sa GMA NEWS TV & ANC ay binase lng po ng admin sa released statement ng GMA...

August 31, 2011 9:30 PM

network war said...
@Stat101

Tama si Anon, the article about GMANEWS TV and ANC was based directly from the disclosure of GMA in their website.

September 1, 2011 8:08 AM
______________________________

Salamat po sainyong dalawa. Ito lang naman ang gusto kong marinig sainyo, lalo na po sainyo Admin kung paano magdiskarte ang GMA para i-deceive ang mga nagpapalokong GMA fans/defender. Paano na lang kaya kung hindi alam ng iba na hindi dapat i-compare ang dalawang naturang program pagdating sa rating, iisipin nila na panalo na naman ang GMA...

MARAMING SALAMAT PO ULIT...

stat 101 said...

At salamat din po ulit dito sa TV NETWORK WAR dahil baka from yahoo (kung saan napag-usapan ang diskarte ng GMA tungkol sa pag-compare sa naturang news programs)ay mapag-usapan din dito kung paano maruming magdiskarte ang GMA...

stat 101 said...

sorry po, dito rin pala napag-usapan, hindi pala sa yahoo...soooooorrrrrrrrryyyyyyyyyy.......

Anonymous said...

so dumarami ng dumarami ang nakakakita ng maduming diskarte ng gma 7.....

sabi ko naman kasi, hindi mangmang ang televiewers and advertisers....

Anonymous said...

deception
-n.
-the action of deceiving.
-a thing that deceives.
-the art of making GMA7 number 1 by using (a) the data provided by AGB from controlled respondents, (b) self-glorification, (c) self-proclamation, (d) praise releases, and (e) other dirty tactics that Mike E., et. al. will provide.

Anonymous said...

KtmjKtmj

Anonymous said...

Actually unang pag kakita ko pa lang nag ad na un about double win ng gma7 napansin ko ung gma news tv (free channel) vs anc (cable channel) sabi ko d dapat i compare un kc obviously lamang ang free channel dahil nga free but otherwise kng sakali man free channel ang anc di ako magtataka na lamang ang gmanewstv kc maganda nmn tlga ang lineup ng shows at very interesting..

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