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Tuesday, May 17, 2011

GMA NETWORK'S Q1 AD REVENUES GREW 21%! BUT NET PROFITS DROPS 37.5%!

MANILA, Philippines—Broadcasting giant GMA Network posted a 37.5-percent decline in first-quarter net profit to P534 million compared with the same period last year, which had benefited from extraordinary political advertising ahead of the Presidential elections.


In a press statement on Monday, GMA-7 reported, however, that regular advertising and subscription accounts in the first quarter grew by 18 percent from a year ago. Consolidated gross revenues from regular advertising and subscription accounts in the first three months amounted to P3.138 billion from P2.652 billion a year ago, after stripping off P973 million worth of political ads.


Airtime revenues delivered by platforms television and radio from regular advertisers grew by 21 percent to P2.865 billion from a year ago. Flagship business unit Channel 7 and GMA Radio hiked regular advertising revenues by 25 percent and 19 percent, respectively.

Offshore unit GMA International made subscription and advertising revenues worth P230 million this first quarter, up by 3 percent in dollar terms but down by 2 percent in local currency terms due to the appreciation of the peso against the US dollar.

Offshore channels GMA Pinoy TV (GPTV) and GMA Life TV (GLTV) hiked subscriptions by 10 percent and 2 percent, respectively, this first quarter. GMA International is also preparing for the launch of GMA News TV (GNTV) international edition in July, the broadcasting firm said.

On the other hand, GMA’s syndication sales and acquisition arm, GMA Worldwide Inc. (GWI), sold P6.6 million worth of programs with new markets in Kenya , Tanzania , Vietnam , Malaysia and Brunei .

Newly launched GNTV made P12 million from its launch in February 28 till end-March. GNTV is the first and only free-to-air news and public affairs channel on VHF (Very High Frequency).

Despite the extraordinary revenues from political spending last year, GMA said it continued to thrive this non-election year with a modest increase in its total operating expenses by 3 percent to P1.99 billion compared with a year ago. General and administrative expenses increased by 14 percent to P914 million year on year due to the company’s promotional activities to expand nationwide presence. The amount invested on ads and promotions almost doubled to P113 million during the first three months from last year.

The quarter finished with cash flow as measured by earnings before income, taxes, depreciation, and amortization (Ebitda) of P926 million, 34 percent lower than the same period last year.

24 comments:

Anonymous said...

Nasaan na ang 7B worth of ad loads na sabi ni Gozon...hanggang kayabangan lang kasi ang mga kapupu....

Anonymous said...

Sabe na nga ba babawi GMA-7 eh.
Ang aga niyo namang magbunyi mga kafams. :D

Anonymous said...

ayan na naman satsat na naman ang mga kapupu...

patunayan muna bago satsat

✞RIP✞ said...

Nasaan na ang 7B worth of ad loads na sabi ni Gozon...hanggang kayabangan lang kasi ang mga kapupu....

^^^^^^^^^^^^^^^^^^^^
yeah i remember that!!!
may prepaid na adloads ang GMEEEW worth 7Billion...yan ang ipinag mamalaki yan ni Gozon.....

link please????

Anonymous said...

UTANG PATROLERS LABAS!!!!!!!

✞RIP✞ said...

GMA Network Inc. has booked over P7 billion worth of advertisement contracts this year and expects revenues to breach the P13-billion mark registered last year.

“By December of last year, we have already booked over P7 billion worth of ads for this year from 10 big advertisers. This is already more than half of our target revenues for 2011,” GMA Network chairman and chief executive Felipe Gozon told reporters at the sidelines of GMA News TV channel launch late Monday.


“For the first time, we started negotiating [for the following year’s ads] as early as November,” he said.

Ten advertisers with big volume accounts signed up with GMA in December last year, he said. He added that one major advertiser that boycotted the network went back and signed a bigger contract. He did not name the account.

Gozon said the network would again increase its advertising rates in March to make them at par with rival ABS-CBN Corp.

“I don’t want to sell any more ads below Channel 2’s price,” he said. “We are very optimistic with Channel 7. We have booked very good revenue figures for January and for the first few days of February,” he said.

Gozon said that Channel 7 had maintained a small lead in nationwide ratings and a comfortable lead in Mega Manila and Luzon.

GMA Network posted over P2.8 billion in net income last year, up 2 percent year-on-year but short of the company’s initial target of P3 billion. Revenues reached P13 billion in 2010.

✞RIP✞ said...

"We have booked very good revenue figures for January and for the first few days of February"

^^^^^^^^^^^^^^^^^^^^^^^
SAAN NA YUNG 7BILLION???BAKET NAWAWALA??????

Anonymous said...

ahahaha...buking ang mga press releases ng gma 7.

naku im sure nakarating na yang balita na yan sa mga televiewers and advertisers..

ano ba yan...

"WALANG KINIKILINGAN, WALANG PRINOPROTEKTAHAN....yan daw ang kapuso network........

Anonymous said...

asan na si utot....labas na...

asan na ang mga kangungu..na buking na buking sa pagiging "HOLOGRAM"...

sus.....buking na buking na naman...

parang 135m in 3 days lang din...yung sa valentine movie ni richard g...

Anonymous said...

Anonymous said...

Sabe na nga ba babawi GMA-7 eh.
Ang aga niyo namang magbunyi mga kafams. :D


_____________

Paano kami hindi magbubunyi eh ang ad revenues ng ABS CBN grew 10% compared to last year's wothout the political ads AND HINDI GANYAN KALAKI ANG BAGSAK NG NET INCOME NG ABS CBN....


Hahahahaahha....
Ang bobo mo umintindi.

NET PROFIT NG NET DOPS 37.5%....

OUCH, nakakahiya naman kasi nagyayabang kayo na mas malaki ang net income ng GMA.

Anonymous said...

Anonymous said...

Anonymous said...

Sabe na nga ba babawi GMA-7 eh.
Ang aga niyo namang magbunyi mga kafams. :D


_____________

Paano kami hindi magbubunyi eh ang ad revenues ng ABS CBN grew 10% compared to last year's wothout the political ads AND HINDI GANYAN KALAKI ANG BAGSAK NG NET INCOME NG ABS CBN....


Hahahahaahha....
Ang bobo mo umintindi.

NET PROFIT NG GMA DROPS 37.5%....

OUCH, nakakahiya naman kasi nagyayabang kayo na mas malaki ang net income ng GMA.

Anonymous said...

ang NET PROFITS NG GMA PA drop ng pa drop....

pano ba yan mga kapuso...eh di lalong mag da drop yan dahil winner na winner ang primetime ng abs-cbn 2 both megamanila and nationwide.

TIGILAN NINYO NA KASI ANG MGA PRAISE AND PRESS RELEASE MGA KAPUSO...hindi naman mangmang ang mga televiewers and advertisers para hindi makita ang maganda sa di-magandang palabas.

Anonymous said...

ibig sabihin lang mas pinapaniwalaan na talaga ng mga advertisers ang RATINGS NG KANTAR....KAYA and ad loads ng dos eh never ng drop ng 37.5%...

Anonymous said...

Ngayon ang daming ads na ang FAMILY FEUD.

Anonymous said...

K-A-R-M-A ang tawag mga kangungu

i'm sure umuusok na naman tumbong ni Gozon nyan

PRAISE release pa!!! AGB ratings pa!!! Nyahahahaha

Anonymous said...

Congrats ABS-CBN..truly number 1...

Go Kantar ikaw na ang ngayon ang pinagkakatiwalaan nang mga advertisers(subscribers)..

AGB wag magpadala sa kahibangan ni Gozon..yan tuloy nilalayasan na kayo nang mga subscribers...

Anonymous said...

*Hello guys! Just sharing an information! :)

*Nakita ko Twitter ni Mr. Eric John Salut.
MAY TWEET SIYA NA LAST THREE WEEKS NALANG DAW ANG MARA CLARA.
It means na, Guns and Roses ang ipapalit sa Mara Clara at makakatapatan nito ang Amaya ni Marian Rivera?
Well, Isang malaking goodluck sa Guns and Roses ni Robin Padilla sa totoo lang.

*Mara Clara ends on June 3.
Guns and Roses starts on June 6.
Amaya starts on May 30. (Final week na ng MARA CLARA noon.)

Anonymous said...

do the math mga kanguso:
Php4B versus Php3.1B
advertising revenues lang po ito

ABS-CBN’s advertising revenues declined 21% or P1.0 billion to reach P4.0 billion. Minus the revenues from political advocacies and advertisement in the first quarter of 2010, advertising revenues in the first quarter of 2011 increased by 10% year-on-year. This increase is attributable to the rise in total advertising minutes sold and programmed rate increase that took effect in February 2011.

vs.

In a press statement on Monday, GMA-7 reported, however, that regular advertising and subscription accounts in the first quarter grew by 18 percent from a year ago. Consolidated gross revenues from regular advertising and subscription accounts in the first three months amounted to P3.138 billion from P2.652 billion a year ago, after stripping off P973 million worth of political ads.

Anonymous said...

admin pls naman gawa kayo ng comparative analysis ng 1Q income ng ABS at GMA with matching bar graph ha..pls po..t.y

peepz said...

Minsan Lang Kitang Iibigin - 16.15 ad minutes
Munting Heredera - 11.10 ad minutes

Mara Clara - 16.45 ad minutes
I heart u pare - 7.15 ad minutes

Anonymous said...

enao of bilangan ng ads...kahit pa 20 mins ang load ng kapusho waley pa rin yan kasi mumurahin lang.,....cheap kaya!

Anonymous said...

dati pinagmamalaki ng mga kapuso ang i heart u pare....ngayon san na pupulutin ang show na to...walang kakwenta kwentang show...non-sense...

Anonymous said...

pa baba ng pa baba ang net income
tapos kiniclaim na tumataas, afaik
gozon na mandaraya

Anonymous said...

Hi, its good paгagraph геgarԁing meԁia print, ωe all be familiar
with media іs a great source of іnformation.


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