In an interview with one of GMA's top executives, the Broadcasting giant flagged large amount the network is pouring for entertainment programs. Atty. Gozon stressed how much dedication they put to entertain viewers and gain significant ratings advantage.
He was very vocal about the show, previously titled “SOP,” having needed a makeover: “This kind of production costs the network from up to P6 million per show. With that budget, there’s no reason for anyone in it, or anything about it, not to look good. We have the most expensive equipment in a P1-billion studio. I’m disappointed when the production team does not take full advantage of it.”
Now, Gozon reiterated, he had become a lot more “technical” about entertainment: “Watching [our Sunday noontime show] ‘Party Pilipinas,’ for example, I would notice if the lighting is too dim, or if the atmosphere is not happy. These things are important. Pati costume, alam ko kung ano ang modern at ano ang losyang.”
He wouldn’t mince words: “It has definitely improved, but I will be happy only if I see the ratings go up. We used to rate 5 to 10 points higher than Channel 2 in the same slot. Now, we’re happy with one point—that’s unacceptable!”
The TV executive further explained that the network will continue to invest for quality programs and world class entertainment for the Filipino viewers, locally and globally.
Another irritant: Lack of discipline among the talents. “Imagine the damage that an artist who didn’t rehearse (for ‘Party Pilipinas’) could do to a production number,” he said. “They are told to report for rehearsals at 7 a.m. but some show up at 4 p.m. That’s our fault; pinapayagan kasi.”