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Friday, April 8, 2011

UNILEVER TO PULL OUT ADS FROM WILLING WILLIE AND ALL OTHER LIVE GAME SHOWS!

Here is the press release of Unilever regarding their pulling out sponsorship from Willie Revillame's show and other live game shows.

This is to make public a set of actions taken by Unilever Philippines after an incident in a popular TV show a few weeks ago. The incident featured a 6-year old boy doing a dance number as part of a reality game show.

We recognised that this incident has drawn mixed reactions from different sectors in the society.

In Unilever Philippine’s view, it was a serious incident and as a result, we acted by immediately engaging the network authorities, expressing our serious concern and demanded assurance that similar incidents would not happen again.


TV5, the network, has apologized to us and committed to a series of “self-regulation” measures including the appointment of an internal ombudsman to supervise stricter program guidelines and impose a moratorium on the presence of kids in their live reality shows until a complete investigation is finished. This seems to have been validated by MTRCB as per article published in the Philippine Daily Inquirer on April 6, 2011, Page F3.

We see all these actions as positive steps, but we also look forward with great interest to the prospect of MTRCB strengthening regulations on content across all live game shows and making clear the potential sanctions for erring programs.

In support of the above, Unilever Philippines has decided;

1. To temporarily suspend effective Monday, April 11, 2011, our participation in ALL reality-based live game shows across all networks. This measure will be in place until we observe stricter and objective self regulatory guidelines across networks and proper enforcement by the relevant government agencies of existing content regulations.

2. We will actively seek for PANA’s (Philippine Association of National Advertisers) involvement and leadership to help the networks develop a strict and consistent self-regulatory framework. We expect this to be in place no later than one month.

3. In all these, Unilever Philippines actions are oriented to:

a. protect the rights of contestants (especially women and children),
b. provide responsible content for TV viewers, and
c. ensure a safe communications environment for sponsors and brands.

With these actions, we expect something good will come out of this incident.

Unilever Philippines will continue to positively influence the media landscape and work on strengthening our long-standing partnership with all TV networks.


Chito Macapagal
VP for Corporate Affairs

Liz Vengco
External Communications Manager

10 comments:

network war said...

This means we won't be able to see UNILEVER ADS on Showtime, Family Feud, Eat Bulaga, HYY, WW and The Price is Right starting Monday.

Anonymous said...

i assume only showtime, price is right and willing willie are done live?

alam ko taped ang EB, HHY at family feud...

isa pa, EB and HHY are not games shows, are they? variety show ata sila

Anonymous said...

Mas nakakatakot talaga pag mawala ang UNILIEVER. Sila kasi ang number 1 sa lahat ng advertisers pumapangalawa lang ang P&G.

Both of their products may sponsorship sa EB,HYY,SHOWTIME at WILING WILLIE.

Anonymous said...

tadtad pa naman ng surf at sunsilk commercials ang EB, HHY at Showtime..

network war said...

Sa April 11 pa effective ang pullout. WW is also a variety show like HYY and EB. Let's just see on Monday.

Anonymous said...

GALING TALAGA NI WILLIE SA KANYANG STATEMENT KANINA. BINUNYAG ANG KASAMAAN NG ABS CBN.

BOOOOOOOOH ABS CBN

TRY NYO DIN KASUHAN ANG GOING BULILIT.
UNG MGA BATANG NAKA BIKINI HABANG SUMASAYAW AT MGA BATANG LALAKI NA NAKA LAMPIN. PARA PATAS. UNG MGA BATANG CONTESTANT NA NAKA LAMPIN LANG ANG DAMIT SA SHOWTIME.

IALALABAS UN NG TV 5. PARA PATAS TALAGA

Anonymous said...

LIVE BA ANG FAMILY FLOP???

Anonymous said...

@ April 8, 2011 10:14 PM

GOING BULILIT is a gag show, TANGA! they're kids pero they're acting like ADULTS kasi GAG show nga!

with regard to SHOWTIME, it's a TALENT SHOW at wala kang makikitang contestants na NAPIPILITANG SUMAYAW habang UMIIYAK, TANGA!

palusot lang yong ginawa ni willie kasi wala na syang masisi sa kagaguhan nya at nag-aalisan na isa-isa ang advertisers, wala nang nagawa ang mga bayarang writers like cristy fermin! bwahahahahaha!

Anonymous said...

ok lang, kung mag pull out ang unilever kasi for sure BABABA rin ang sales nila!

hindi naman iikot ang mundo sa unilever lang!

Amanda Gingerich said...

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