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Monday, April 4, 2011

ABS-CBN TO LAUNCH 5 FREE-TO-AIR CHANNELS VIA DTV!

The future of television looks bright and clear as ABS-CBN is ready to launch five new premium channels on free-to-air TV via Digital Television (DTV), a high-tech standard that uses digital signals for broadcast.

DTV occupies lesser space in the frequency so that a single TV station can broadcast on more than one channel, giving viewers more programs options. The new channels that ABS-CBN will unveil will cater to different audiences. The new channels to be made available include 2 channels for kids, a channel for the youth, a channel for dads and a channel for moms.


DTV also produces better picture and sound compared to the prevailing analog system. The digital TV viewing experience is comparable to seeing a movie on DVD. This spells more excitement for the viewers. Thus, climatic moments like the bus explosion in “Mula Sa Puso” or the kidnap scene in “Mara Clara” become more heart-pounding when seen on DTV. Musical numbers on “ASAP XV” are captured in more colorful detail. News on “TV Patrol” is delivered in crisper sound.

According to Miguel Mercado, ABS-CBN DTV Head of Marketing, viewers need not wait long because ABS-CBN is ready to launch DTV operations within the year. He said the company is just waiting for the final go-signal from the National Telecommunications Commission (NTC).

“With Philippine broadcasting companies going digital, the viewing public will be able to enjoy digital quality viewing in any TV as DTV addresses the issues of poor reception, grainy pictures and choppy audio,” says Mercado.

Upon the purchase of an affordably priced DTV Digibox to be connected to the television set, viewers will be able to enjoy the five new channels for free, in addition to all existing channels broadcasting in digital. By time ABS-CBN DTV is launched, this list will include Channel 2, Studio 23, GEM TV and NBN.

ABS-CBN expects other broadcasters to follow suit since the NTC has directed the local television industry to make a complete transition to digital by 2015. NTC’s mandate will certainly benefit the general public as it puts the Philippines at par with the international standard. DTV is the system followed in the U.S., Japan, Australia, South Korea and most of Europe.

ABS-CBN has been preparing for the switchover since 2007. Recently, the network conducted DTV trials in more than 1,000 households all over the Philippines. Participants responded very positively. A 37-year old dad said, “Mas malinaw at maraming pagpipiliang channels. Mas masaya kaming manonood ng pamilya ko.” A 26-year old female employee said, “Mas malinaw ang picture at sound,” while a 67-year old grandmother replied, “Mas maraming channels na puwedeng panooran na siguradong ikatutuwa ng buong pamilya.”

Moreover, the viewers expressed willingness to buy the DTV Digibox (which costs only as much as a DVD player) so that they could get the new channels for free. As one mother cited, “Wala ng monthly fee. One time ang pagbabayad. Magugustuhan ng anak ko.”

18 comments:

Ken said...

sana hero channel i-free na nila.

Anonymous said...

May I repeat myself.
A certain heart is hurting... again. XD

Anonymous said...

Yay. Yan ang bidabest. Always thinking ahead.
Buti naman at in-announce na nila khit di pa available. At baka mmya me umepal na naman jan at i-claim na nauna cla.

Anonymous said...

wow..excited na kami dito sa naga city...tiyak na kahit manila ay tataas ang ratings ng abs dhil s pgupgrade nila....kudos kapamilya!!!!

Anonymous said...

Sana magkaroon ng sariling channel ang ABS-CBN Sports at dun ilagay ang Azkals, PBA, and NBA. Sa Studio 23 na lang ang NCAA at UAAP

charismavenue said...

...this is exciting!!! for sure the free-to-air channels would include: Hero & Knowledge Channel (for kids), MYX (for the youth), Balls (for Dads) and (either) Lifestyle (for Moms as Velvet will defeat Studio 23 in ratings)...

Anonymous said...

...this is exciting!!! for sure the free-to-air channels would include: Hero & Knowledge Channel (for kids), MYX (for the youth), Balls (for Dads) and (either) Lifestyle (for Moms as Velvet will defeat Studio 23 in ratings)...
------
different channels sila from what you see in cable. Pero it would be cool kung itong mga to nga ang included.

KAPAMS said...

"By time ABS-CBN DTV is launched, this list will include Channel 2, Studio 23, GEM TV and NBN."

----ganun? asan ang Gmeew... nasa pansitan na naman. naghihintay na namn ng magagaya.

Anonymous said...

oi mga gmewww!!

asa na ung ratings nyo!!

puro kayo ratings!!

ahahaha...

bidabest sa tag araw..

ty kapamilya..

Anonymous said...

mga kapams fans mga uto2x talaga kayo noh? sobra nyong saya di nyo man lang nakita ang inconsistencies at panglilinlang ng ABS...tsk...ang galing talaga mag PR ng ABS, ang mga bobo maniniwala talaga sa kanila...ahahaha

Anonymous said...

mga kapams fans mga uto2x talaga kayo noh? sobra nyong saya di nyo man lang nakita ang inconsistencies at panglilinlang ng ABS...tsk...ang galing talaga mag PR ng ABS, ang mga bobo maniniwala talaga sa kanila...ahahaha
------
okay, show us the inconsistencies then...

Anonymous said...

Now that ABS-CBN has officially announced their DTV plans, hintayin natin naman ang delaying tactics ng GMA para madelay ulit ang IRR. XD

Anonymous said...

Anonymous said...

mga kapams fans mga uto2x talaga kayo noh? sobra nyong saya di nyo man lang nakita ang inconsistencies at panglilinlang ng ABS...tsk...ang galing talaga mag PR ng ABS, ang mga bobo maniniwala talaga sa kanila...ahahaha

_________________

Puro ingay, wala ka namang laman...
Back up your claims please...

Hahahahahaha...

Kami, kaya naming sabihn at patunayan na puno ng INCONSISTENCIES at PANLOLOKO ang GMA mo.
Paramihan tayo...

Simulan mo at sasagot kami...

KAPAMS said...

@ Anonymous said...
mga kapams fans mga uto2x talaga kayo noh? sobra nyong saya di nyo man lang nakita ang inconsistencies at panglilinlang ng ABS...tsk...ang galing talaga mag PR ng ABS, ang mga bobo maniniwala talaga sa kanila...ahahaha

----WOW!!! nagsalita ang matalino. OO nga naman. kapanipaniwala ang GMEEW. Mapa hologram man yan o 135M na kita ng MVG, at iba iba pang consistent na panloloko.

Anonymous said...

Anonymous Anonymous said...

mga kapams fans mga uto2x talaga kayo noh? sobra nyong saya di nyo man lang nakita ang inconsistencies at panglilinlang ng ABS...tsk...ang galing talaga mag PR ng ABS, ang mga bobo maniniwala talaga sa kanila...ahahaha

----
shoooo!

the article is not meant for you poorita, cant afford ng cable..

Anonymous said...

Tigilan niyo na nga ang away na yan! Huwag na kasi kayong manood diyan sa dalawang istasyon na yan kung magsisiraan lang kayo! Mas maganda pa kung sa NBN-4 na lang kayo manood, mas makabuluhan pa ang mga programa doon kaysa sa dalawang istasyon na yan na sobra-sobra naman ang advertisement at BIAS ang pagbabalita lalo na yun ABIAS-CBN niyo! Mas advance nga ang ABIAS-CBN sa teknolohiya pero pagdating sa pagbabalita ay NAPAKAINACCURATE at BIAS lalo na pag eleksyon! Magbasa kasi kayo bago magsiraan ah!
http://en.wikipedia.org/wiki/National_Broadcasting_Network#History
http://en.wikipedia.org/wiki/DWDB-TV#GMA_DZBB-TV_Channel_7_Digital_Television_Test_Broadcast

Maghintay kasi kayo! Magdidigital din ang GMA na yan! Hanggang 2015 pa naman ang deadline para gawing Digital TV ang Analog TV ah! Akala ninyo kasi, katapusan na ng mundo kaya kayong panatiko ng ABS at GMA ay nagsisiraan na! Hindi tama yan!

Anonymous said...

yung coment no.16 nangarangaral na wag mag siraan eh siya nga naninira din..Naku sabihin mo galit ka lang sa news department ng ABS siguro dhil na feature kana sa balita nila at 4sure negative ang balita nila tungkol sayo..hahaha...

alam q din na 2015 pa ang katapozan ng analog TV peo siypre iba pa din yung ikaw ang nauna....(im refering btwn ABS and GMA) so still lagi nalang huli ang bulok na GMEwww..hehehe

Anonymous said...

I Hope ABS-CBN launched the channel as the BBC/ITV did in the UK

e.g.
ABS-CBN will be rename as ABS-CBN one
Studio 23 " " " as ABS-CBN Two
A Channel For Dads will be name as ABS-CBN Three
A Channel For Moms Will Be name as ABS-CBN Four
A Channel For Kids Will Be Name as ABS-CBN Kids


Also, They Need an on demand service.. like The US and UK Channels did!

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