The future seems to look brighter for ABS-CBN as its numbers improve in Kantar Media's National Urban Ratings.
The media titan has already regained dominance in the morning slot as its late morning line-up improved their respective audience shares.
GMA-7's trio Panalo has consistently lost big time against rivals from ABS-CBN. Its disadvantage has offset its winnings in the mid morning block mainly made up of trivial anime programs.
However its afternoon line-up continue to dominate over rivals as its FRAS stood 39.5% versus ABS-CBN's 27.5%.
Kantar Media's National Urban Household Survey
(On Fixed Relative Audience Share)
March 8-11, 2011
ABS-CBN 5.9 (31.6%)
GMA-7 7.1 (35.4%)
Difference -1.2 (-3.8%)
April 13, 2011
ABS-CBN 8.4 (34.2%)
GMA-7 8 (32.8%)
Difference 0.4 (1.4%)
April 14, 2011
ABS-CBN 8 (34.4%)
GMA-7 7.6 (32.6%)
Difference 0.4 (1.6%)