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Wednesday, March 2, 2011

BATTLE OF THE RADIO STATIONS! WHO'S ON THE LEAD?

THE DECLINE OF ROCK

Longtime FM radio icon NU 107 was just the latest in the growing list of radio stations that succumbed to a declining listeners’ base and falling revenues amid the continued onslaught of the Internet.

Last November, NU 107 -- popular among hordes of teenagers and yuppies since 1987 for its rock-oriented programming -- finally closed down.

Banker Atom Henares does not hide the fact that NU 107 suffered financial difficulties, admitting that he was forced to close down the station to cut back on his losses.


During its peak, , NU 107 emerged as the top station in the AB market among commercial radio stations in Metro Manila with a 32% audience share according to the Radio Research Council, Inc.

But as more listeners tuned in to mass-based radio stations, major advertisers soon jumped ship. Shortly before NU 107 closed, the station was languishing at the bottom of the ratings with a 0.30% audience share, ranking 16th out of 21 radio stations in Mega Manila (Metro Manila and suburbs), as surveyed by AC Nielsen.

NU 107 signed off on Nov. 8, 12:05 a.m, with the usual sign-off notice and the playing of the Philippine national anthem.

LOOKING FOR MORE LISTENERS

Listed GMA Network Inc. decided to reformat its flagship FM radio station, dwLS-FM, in February 2007. Originally known as "Campus Radio" with English-speaking disc jockeys, LS-FM renamed itself "Barangay LS," with Filipino-speaking on-air talents dominating the airwaves.

According to a Nielsen Media Research study in 2006, 45% of LS-FM’s radio listeners were 20-29 in age, the highest percentage for that age group among all FM stations.

GMA Network’s Metro Manila radio operations manager Fred Cortez told BusinessWorld that LS hoped to appeal to a wider audience with the change. "GMA’s Radio Group has re-branded its flagship FM station which is now known as Barangay LS.

Just last Sunday, Barangay LS launched on-air programming with a new catch phrase -- "TugStugan Na!"

"At present, we have a decent share of AB and C1 listeners, but the success story lies in the tremendous growth of C2 and DE listeners coming to our fold and staying. Our all-people (across eco-class, gender and age) performance is very good. We are well within the ‘top three’ among FM stations in Mega Manila," Mr. Allona said in a statement. (but on AC Nielsen's survey it ranks 4th)

FILIPINO MEANS MONEY

Based on various radio listener surveys, Elizalde-led 90.7 Love Radio continues to be the leading FM radio station in Metro Manila. Closely following are ABS-CBN Corp.’s FM station Tambayan 101.9, 101.1 Yes FM (another Elizalde-owned station), and Barangay LS.

MBC Radio stations (including its flagship AM station, dzRH, FM 90.7 Love radio and 101.1 Yes FM) achieved aggregate revenues of P585 million, driven mostly by advertising sales.

This is a great feat, considering there are more than 1,000 AM and FM radio broadcasting companies nationwide competing for radio advertising revenues which estimated to be about P10 billion, based on a Nielsen Media Research study.

"Day or night, 90.7 Love Radio has consistently beaten all other AM and FM stations on the Monday-Sunday, 12 midnight-12 midnight daily run. Surveys show that the station has, in effect, created three prime time slots for radio broadcasting, with listeners peaking at the 6-11 a.m. programs... rising again in the 3-6 p.m. slot..., and once more... during the 9 p.m. to 12 midnight slot," MBC said in its sales website.

ABS-CBN’s Tambayan 101.9 has been enjoying popularity by catering to the mass market, following its re-launch in November 2009.

Eli Capuyan, Tambayan 101.9 station manager said the reformat was part of their efforts to remain relevant to the market.

CHASING THE MASA

While the change to more mass-based programming could be seen as a good business strategy for 107.5 Win Radio and Barangay LS, it is not without its critics. An on-line petition against the format of Barangay LS read:  

"I truly believe that FM stations, aside from late night news, should be at the forefront of inculcating English proficiency in young adults... now, LS-FM joins GMA-TV News as a media for shallow Tagalog, Taglish (a mix of Tagalog and English) and Pinoy street colloquialism in mainstream broadcasting. .. really sad, that’s how I feel..."

Barangay LS takes the criticism with a grain of salt. "Mainstream or masa FM stations are performing very well in terms of ratings and audience share compared to niche stations. The comedy-talk format is alive and people these days congregate to this kind of programming," the radio station said.

The effort to appeal to a more mainstream market for FM radio took a different spin when Pangilinan-led TV5 late last year launched an FM radio station with news and commentary programming similar to what is heard on AM radio.

92.3 News FM, more popularly known as "Radyo 5" took over a frequency known for niche programming -- it was from Joey @ Rhythms 92.3 in 1998 to 2005, XFM on 2007-2008, and U92 in 2009 to 2010.

Luchi Cruz-Valdes, head of News 5, said the decision to come up with AM radio programming for their FM station is part of TV5’s efforts to provide an alternative to what is already available in the market.

While the long-standing dichotomy of AM radio stations using Filipino and FM radio stations exclusively using English is being challenged, popular FM radio DJ Mo Twister said there is no need to be alarmed.

Courtesy: JEFFREY O. VALISNO, Business World

17 comments:

Anonymous said...

praise release
praise release



love radio and tambayan pa din ako
yipeeeeeee

Anonymous said...

^ tanga yata tong nasa taas ko. paanong naging praise release ito? magbasa ka muna ugok.

Anonymous said...

^
^
^
ikaw ang tanga at magbasa ulit

self-proclaimed ang fm station ng kapuso!

"We are well within the ‘top three’ among FM stations in Mega Manila," Mr. Allona said in a statement. (but on AC Nielsen's survey it ranks 4th)"

Anonymous said...

Manloloko talga ang mga GMe-kapupu.
sabihin daw bang nasa top three sila e. pang fourth nga. mga manlolokong, mga mandarayang kapupu yan.

ilovenetworkwar said...

ilang beses na nagreformat ang radio station ng gma7, dati ata Campus radio tapos ang latest reformat nila Brgy. LS.

Di naman masama mangarap, sa tingin ko dapat talunin muna nila tong top 3 na tunay:

Love Radio
Yes FM
Energy fm

ang secret ng 3 station na yan lahat ng songs pine-play.

tingnan nyu ala ang Wrr 101.9 kasi nga nasa 4th spot sila , ang mali naman sa station nito ,di ata pi-play nito ung songs ng ibang station puro pang star records karamihan.

kung gusto talaga ng gma7 na magnumber one radio station nila dapat lahat ng songs pineplay nila.

eh hindi eh.

Anonymous said...

taga sang istasyon ba si kuya Jobert gusto ko ung station nayun.

Anonymous said...

Dapat ma-acquire din ng TV5 ang WOW FM in my own opinion para mas sumikat pa ang station na ito.

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Anonymous said...

Anonymous ilovenetworkwar said...

ilang beses na nagreformat ang radio station ng gma7, dati ata Campus radio tapos ang latest reformat nila Brgy. LS.

Di naman masama mangarap, sa tingin ko dapat talunin muna nila tong top 3 na tunay:

Love Radio
Yes FM
Energy fm

ang secret ng 3 station na yan lahat ng songs pine-play.

tingnan nyu ala ang Wrr 101.9 kasi nga nasa 4th spot sila , ang mali naman sa station nito ,di ata pi-play nito ung songs ng ibang station puro pang star records karamihan.

kung gusto talaga ng gma7 na magnumber one radio station nila dapat lahat ng songs pineplay nila.

eh hindi eh.

----

THEY CANNOT
you know why?

love radio, yes FM, energy FM will play STAR RECORDS songs..
but LS will not dahil direct competitor nila ang abs-cbn

asa sila, wala naman sila sariling mga kanta from GMA Records

Anonymous said...

ilovenetworkwar said...
ilang beses na nagreformat ang radio station ng gma7, dati ata Campus radio tapos ang latest reformat nila Brgy. LS.

Di naman masama mangarap, sa tingin ko dapat talunin muna nila tong top 3 na tunay:

Love Radio
Yes FM
Energy fm

ang secret ng 3 station na yan lahat ng songs pine-play.

tingnan nyu ala ang Wrr 101.9 kasi nga nasa 4th spot sila , ang mali naman sa station nito ,di ata pi-play nito ung songs ng ibang station puro pang star records karamihan.

kung gusto talaga ng gma7 na magnumber one radio station nila dapat lahat ng songs pineplay nila.

eh hindi eh.


^
^
^
isa pa eh2ng tanga nsa pang apat daw ang WRR d kba nag bbasa

(Based on various radio listener surveys, Elizalde-led 90.7 Love Radio continues to be the leading FM radio station in Metro Manila. Closely following are ABS-CBN Corp.’s FM station Tambayan 101.9, 101.1 Yes FM (another Elizalde-owned station), and Barangay LS.)


iha ang pang apat LS hindi WRR nsa 2nd spot po ang WRR tanga ung energy mo wla sa top 4. sabi mo pa.

(tingnan nyu ala ang Wrr 101.9 kasi nga nasa 4th spot sila , ang mali naman sa station nito ,di ata pi-play nito ung songs ng ibang station puro pang star records karamihan.)


tanga tlaga2 kahit sa love radio ka or energy at at yes ka makinig lagi mo mpapakinggan ung mga kantang gawa ng star records kc un ang sikat bobo mo tlaga. ano kba o kapupu or kafateed hahahaha tanga tangahan teh. alam nman natin lahat dba na mas sikat pa ung mga kanta ng kapamilya kaysa sa kapupu at kafatid. makinig ka sa love radio lagi na lang ung mga kanta ni jovit ng pilipinas got talent ang pina2tugtog. isip muna bago comment ng d supal pal okie kaw ata c pennywise eh tanga tanghan lang eh

Anonymous said...

Ok naba ang bangayan dito sa FM lets go sa AM na naman....

cooldudeTWOFIVE said...

AM ba kamo...naku alang kaduda-duda na DZMM ang NUMERO UNOOOOOOOO......

any comment?ask nyo pa sa dzbb?chos!

Anonymous said...

Shungaers si @ilovenetworkwar ...pang-apat daw ang wrr 101.9
ganyan na ba kababa ang mga kapupu.. hindi na marunong magbasa. makapag-comment lang. SHUNGAERS!!

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May share ba kau sa kita nila at nag aaway kau mga matatalinong tao?

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