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Tuesday, February 1, 2011

TNS NAGLABAS NA RIN NG MEGA MANILA AT NATIONAL PEOPLE RATINGS!

Its quite a shock that TNS Phlippines now decides to release PEOPLE RATINGS rather than the traditonal Household Ratings. It can be remembered that rival survey firm AGB Nielsen started releasing Individual Ratings for Mega Manila a year ago, while TNS continued the release of its traditonal Household National Urban Ratings. GMA Network, one of AGB's subscriber, explained that People Ratings brings more meaning and value to the advertisers, hence it is just to give it emphasis. And with TNS joining rival in support of the People Rating System  does this mean that advertisers really prefer Individual Ratings more than the Household Ratings? Is the People Meter System really more reliable than household ratings? Below is the statement released by TNS Phillippines.


As of January 2011, we will be making use of Individual Program ratings instead of household ratings.

Ratings for a particular day will only be up for 24 hours, after which it will be replaced with the next day's ratings.

Note that the daily program ratings are based on day-after ratings information and are subject to slight changes upon reprocessing for improved sample sizes and validation after every week.

For reference, unit used is INDIVIDUAL ratings. Ratings are defined as such: The audience in thousands of a period, divided by the universe of the target worked on. This is different from audience share, which is defined as: The proportion of average audience of a channel in percentage contrasted with the audience of total television in percentage. Please take care not to confuse the two, as they have very different calculations.

Daytime refers to shows that fall within the time band of 0500h to 1800h; primetime refers to shows within the 1801h to 2400h time band. In cases where a program breaches the borderline, it is considered to fall within the time band where the majority of the program minutes are located.

19 comments:

utot said...

+++++oh san na mga hunghang na kapamz na nilalait lait dati ang People ratings ng AGB? Ayon oh! gaya gaya na ang katarantaduhan sa people ratings!!!

hahaha supal pal kayo mga tanga!

utot said...

+++++oh san na mga hunghang na kapamz na nilalait lait dati ang People ratings ng AGB? Ayon oh! gaya gaya na ang katarantaduhan sa people ratings!!!

hahaha supal pal kayo mga tanga!

Anonymous said...

bakit kami masusupalpal?

mapa household or people's rating naman last year, ang laki ng kinita ng abs-cbn, dominated pa din nila ang movie industry, pati ang endorsements, dominated ng kapamilya stars...


why should we bother??

sino SUPALPAL ngayon UTOT??

ad watch said...

OMG biglang bagsak ang ads ng Mutya
...

1st Gap 3 mins

2nd GAp 3mins

3rd GAp 2 mins sec tsk tsk tsk


Dwarfina naman
4 mins 30 sec ang 1st to 3rd gap
4 mins naman ang 4th gap

Machete at Mara Clara same with
3 mins 30 sec sa 1st Gap...

lamang na ang GMA sa ADs

Anonymous said...

easy lang adwatch
pilot last night kaya halos 1hour ang episode

tonight, ibabalik ang Cinderella's sister.. :)
siksik na siksik

ang importante, hindi nawalan

utot said...

++++supalpal kayo kasi panay lait nyo sa people ratings! pano ngayon yan? People ratings na rin ang SINASAMBA NYONG KANTARANTADUHAN!

AT sa pinagmamalaki mong kita? ayan oh bagsak na ads ninyo! pati ang muta lagapak agad hahaha

bumaba lang ng konti ang ads ng gma last year kasi NAGAWAY SILA NG P &
AYAW KASI NG GMA NA MAGDISCOOUNT SAKNILA ...PERO KITA MO OH NUNG BUMALIK NA ANG P 7 G SOBRANG DAMI ULET NG ADS!!!

Anonymous said...

hahahahaha

eh di magbilang ka UTOT

nakakatuwa ba magbilang ng commercials na puro kapamilya ang endorser????


dapat lang bumawi kayo, NAKAKAHIYA kasi kung ang taas ng ratings pero BAGSAK NANAMAN net income nyo this year..

last year has proven na HIGH RATINGS DOESNT NECESSARILY TRANSLATE TO PROFIT

isaksak mo yan sa pwet mo =)

Anonymous said...

last year, nagbilang ng ads ang kapamilya

this year, ang mga kapuso, nakikibilang na din hahaha

darating ang panahon, magbibilang ng VIEW HITS sa internet ang kapamilya

habang ang mga kanguso, lunod pa din sa TV at sa ratings nila :P

so 90s..

Anonymous said...

GMA7 nga ang pahiya eh

nagwithdraw daw sa Kantar, pero ang PEP tuloy pa din sa pag post ng Kantar Ratings


:P

lolo said...

guzon o aka utot ikaw ba yan????hhahahah

Balthier said...

haha.. dmeng reklamo sa people ratings yun pla gagayahin den wahaha..

Anonymous said...

Congrats Mara Clara and Mutya

Congrats Imortal =)

Anonymous said...

mutya-mara clara-imortal

the best primetime block of all time

Anonymous said...

Bakit mahihiya? ikahihiya ba yan ng CNN ang Kantar????

Anonymous said...

ang taba ni jomari hahaha
nasobrahan ng dugo

HAHAHA


the best ang imortal!

Anonymous said...

Mga kapusos you might want to read this. This explains why AGB is a sham. Especially ikaw Utot.
http://splitsider.com/2011/01/why-nielsen-ratings-are-inaccurate-and-why-theyll-stay-that-way/

lala said...

@anon

mga american shows po ang tinutukoy ng author dyan at nielsen ratings na ang ginagamit sa america dahil digital na ang transmission ng mga tv shows kaya mas madali ang pagtukoy ng ratings. di na by percent, by millions na. kung mag didigital na rin tayo (2015 sa ng NTC, dapat naka-convert na tayo from antenna to digital) at para wala nang dayaan.

Anonymous said...

bat biglang nanahimik ang mga nanglait sa pindot ratings kuno??

now, ibabalik ko lang ang tanong, bakit kaya ang Kantar gumaya sa AGB gayong sabi nyo mas kapanipaniwala ang KAntar nyo??

ilovenetworkwar said...

pag didgital na kokonti na alng ang dayaan kasi millions ang manonood eh...

parang stock excahnge makikita mo what shows are up, and what shows are down.

AGB Nielsen is not credible ang tagal tagal ko ng sinsabi sa inyo, ayaw nyu maniwala, mas maganda ang ratings sa Japan alos fair lahat.

KPOP

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