ABS-CBN's Mana Po failed to beat rival programs from GMA-7 as it only scored 3.6% in Mega Manila, not even half of Nita Negrita's 8.5% people rating. Even on the natioanal scale, Mana Po still lags behind Nita Negrita as it only managed 10.7%, far from 14.1% scored by the kapuso rival. Happy Yeppe Yehey also shows no sign of improvement as even on the National Ratings its score didn't even reach half of Eat Bulaga's numbers.
GMA-7 has definitely established solid viewership in the afternoon block after consistently lording the daytime period since 2002.The afernoon slots constitute 33% of the total airtime period, while prime time only holds 23% of the over-all airtime. If this trend continues ABS-CBN will surely and completely lose the National Leadership even if its Prime time line-up remains solid, especially that in even on the National Scale, GMA-7 has almost doubled its audience share compared to ABS-CBN.
Nevertheless, 70% of the airtime revenues are sourced from the evening blocks.
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