With GMA7 ahead in 14 timeslots as against ABS-CBN2’s four, there’s indication that the Kapamilya network is losing grip of Kantar Media/TNS Comparative Ratings Data for February 17.
But despite this big difference, the Lopez-operated broadcasting giant maintained firm hold of the 6:30 to 10:00 primetime!
But it seems ABS-CBN2’s new shows are not doing as well as the GMA7’s new shows, perhaps because the Kapuso new shows were better publicized than the Kapamilya shows. ABS-CBN2 has been increasingly relying on its own media resources to publicize its new shows unlike GMA7 which has maintained its multi-media approach to publicity. The immediate effect is failure to inform non-ABS-CBN2 viewers. There were very few people who knew Happy Yipee Yehey and The Price Is Right on pilot days.
TV5 is also failing in the ratings game big time with Babaeng Hampaslupa unable to place in the top 20 shows except on pilot day.
Draw you own conclusions based on this comparative summary with title of shows in bold as the top rater:
Gising Pilipinas (1.1%)/Kape't Pandasal (2.2%) vs. Born To Be Wild (Replay) (1.5%)
Umagang Kay Ganda (5.0%) vs. Unang Hirit (5.2%)
Dora The Explorer (6.5%) vs. Doraemon (7.4%)/Jackie Chan Adventures (9.1%)
Spongebob Squarepants (7.2%) vs. Shaman King (9.6%)
Mr. Bean (5.9%) vs. One Piece (11.4%)
Banana Split Daily Servings (6.9%) vs. Love Ni Mister Love Ni Misis (6.3%)
Showtime (11.9%) vs. Kapuso Movie Festival 'Tunay Na Magkaibigan Walang Iwanan...Peksman!' (12.3%)
Happy Yipee Yehey! (11.7%) vs. Eat... Bulaga! (20.4%)
Agimat 'Kapitan Inggo' (12.2%) vs. Alakdana (12.9%)
Malparida (11.3%) vs. Nita Negrita (13.6%)
Juanita Banana (12.1%) vs. Koreana (18.0%)
I Love You So (10.9%)/Sabel (11.2%) vs. Temptation Of Wife (22.4%)
The Price Is Right (14.7%) vs. Bantatay (20.3%)
TV Patrol (26.8%) vs. 24 Oras (20.3%) vs. Willing Willie (10.8%)
Mutya (31.6%) vs. Dwarfina (17.7%)
Mara Clara (34.1%) vs. Machete (16.8%)
Imortal (26.0%) vs. I Heart You Pare (15.8%)
Green Rose (13.7%)/Cinderella's Sister (9.4%) vs. The Baker King (16.6%)
SNN Showbiz News Ngayon (5.6%) vs. Saksi Liga Ng Katotohanan (8.4%)
Bandila (4.0%) vs. Rescue (4.3%)