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Friday, February 18, 2011

GMA-7 BOOKED P7B AD COMMITMENTS FOR 2011! EX[PECTS REVENUES TO EXCEED P13B!

GMA Network Inc. has booked over P7 billion worth of advertisement contracts this year and expects revenues to breach the P13-billion mark registered last year.

“By December of last year, we have already booked over P7 billion worth of ads for this year from 10 big advertisers. This is already more than half of our target revenues for 2011,” GMA Network chairman and chief executive Felipe Gozon told reporters at the sidelines of GMA News TV channel launch late Monday.


“For the first time, we started negotiating [for the following year’s ads] as early as November,” he said.

Ten advertisers with big volume accounts signed up with GMA in December last year, he said. He added that one major advertiser that boycotted the network went back and signed a bigger contract. He did not name the account.

Gozon said the network would again increase its advertising rates in March to make them at par with rival ABS-CBN Corp.

“I don’t want to sell any more ads below Channel 2’s price,” he said. “We are very optimistic with Channel 7. We have booked very good revenue figures for January and for the first few days of February,” he said.

Gozon said that Channel 7 had maintained a small lead in nationwide ratings and a comfortable lead in Mega Manila and Luzon.

GMA Network posted over P2.8 billion in net income last year, up 2 percent year-on-year but short of the company’s initial target of P3 billion. Revenues reached P13 billion in 2010.

30 comments:

Anonymous said...

hahaha

Sasayaw bukas (sabado) sa
Happy Yipee Yehey si
Rochelle Pangilinan,

IKAW ANG BIDAAAAA!!!

Anonymous said...

ano ba totoo??? sabi bagsak netincome for january 2011 by 20 or 30 plus percent ...ngayon nakapag book na last november pa ng ilang billion ano ba talaga??? nagpa book lang pero any moment pwede i-cancel ganun ba yun? nag tatanong lang po. thankyou sana may sumagaot

Anonymous said...

eh! bat ngaun lang nilabas 2? last year p pla nagpabook. ano ba ang rason ng praise release na2, nagyayabang? haist!!!

Anonymous said...

matagal na ito ngayon lang nilabas ni admin.'...wala palang alam ang iba..hmmmm

Anonymous said...

Gozon said the network would again increase its advertising rates in March to make them at par with rival ABS-CBN Corp.

Tanong ko lang po..Mas maliit ba ang ad rates nang GMA kaysa ABS?

So kung ganun pala kahit 10 ads ang sa GMA at 5 lang sa ABS..halos magkapantay lang pala ang kita nila? Pano na ngayon eh tambak nang ads ang ABS..

Please explain naman...Sayang di makahabol ang GMA sa ABS..Love both network..

utot said...

+++++++++++++++++++++
@no.1

saang impyerno mo naman nakuha yang 20-30% na bagsak ang income ng GMA? hello? eh naging no.1 na kaya ang GMA sa national tapos ngayon pa babagsak? patawa ka?

Anonymous said...

NETWORKWAR magkano po ba ang ad rate nang ABS at GMA per minute? To the readers....Any IDEA?

Para kung magkabilangan man nang ads ma compare natin kung sino ang kumikita na tv program sa dalawang network..

Sabi kasi ni Attorney Gozon may mga shows sa GMa na mababa ang rating pero marami naman ang ad..at meron mataas ang ratings pero konti lang ang ad..kaya hindi nila basta bastang tinatangal ang programa..

Anonymous said...

mataas ng ad rates ng dos pero dikit lang cla.'

Anonymous said...

mataas ang ad rates ng dos pero dikit lang cla.'in short kunti lang ang lamang ng dos....

network war said...

@ anon

Ad rates depends on the time slots and kinds of programs.

For example, morning programs are 60-80% cheaper than evening programs.

In daytime Animated or Cartoon related programs are also cheaper than morning talk shows.

The highest ad rates are for programs aired during prime time. A 30 second ad costs around P450,000.

ABS-CBN is 5-10% more expensive than GMA-7.

Both Networks, however give discounts for large advertisers. These are package deals aimed at boosting ad volume.

Search this blog for GMA's ad rate. Then for ABS-CBN just increase GMA's ad rate by 5-10%.

network war said...

Here is a portion of the Article:

_____________________________
Figures courtesy of Mindanoan:

Weekdays

Unang Hirit = P105, 600

Shaman King, Doreamon, Etc, = P89, 430

Love ni Mr/Mrs. = P124, 300

Asar Talo/ Afternoon Programs = P137,170

Korean Afternoon Dramas = P131, 560

Bantatay (6:30 pm to 7pm) = P274, 450

Primetime Progams = P475, 200

Saksi = P 303, 600

Iwitness/Reporters Notebook = P161,920

Noteworthy these rates are for a 30 sec. advertisement. For a 15 sec. advertisement the amount is multiplied by 0.6 or 60% of the standard rate, while for a 45 sec and a 60 sec ad the rate is multiplied by 1.5 and 2.0 respectively.

Anonymous said...

may hibang na utot..
tsk tsk tsk..

being #1 nationwide doesnt mean na aangat na ang net profit

buong taon nyo nga pinangalandakan ang rating nyo last year eh!
ungas ka ba?


mali ang article na to, hindi 13B!

dapat isama na nila yung 17.5M na kinita ng My Valentine Girls!

WAHAHAHAHAHAHAHA

Anonymous said...

Anonymous Anonymous said...

Gozon said the network would again increase its advertising rates in March to make them at par with rival ABS-CBN Corp.

Tanong ko lang po..Mas maliit ba ang ad rates nang GMA kaysa ABS?

So kung ganun pala kahit 10 ads ang sa GMA at 5 lang sa ABS..halos magkapantay lang pala ang kita nila? Pano na ngayon eh tambak nang ads ang ABS..

Please explain naman...Sayang di makahabol ang GMA sa ABS..Love both network..


---
ate, kelan naging tambak???
=)
early morning pa nga lang nangunguna sa ads ang dora at spongebob =)

Anonymous said...

GMA Network posted over P2.8 billion in net income last year, up 2 percent year-on-year but short of the company’s initial target of P3 billion. Revenues reached P13 billion in 2010.

---
"GMA-7 BOOKED P7B AD COMMITMENTS FOR 2011! EX[PECTS REVENUES TO EXCEED P13B!"

----
of course mag eexceed
lugi kayo last year eh!
nakakahiya naman kung mababa or pantay di ba?
LUGI pa din kayo kung ganun..
so kahit 13.1B pa yan, sasabihin nila UMANGAT PA DIN..

mga bagay na ganito hindi dapat pinapaulit-ulit na ibroadcast, kasi ginagawa nilang tanga mga manonood..

Anonymous said...

yung utot na yan eh nabaliw na kaka-kain ng sardinas galing ng kamuning..kayo lang naman ang nagsasabing No,1 kayo pero di nag-rerflect sa INCOME ng NETWORK nyo..Si Gozgosin na mismo ang nagsabi na last year eh bagsak ang income ng gmeew

Anonymous said...

halos ganyan din ang tono ni gozgosin last year..pero nabigo silang maabot yung target income,,kinapos ika nga..

nauuna kasi ang dakdak at kayabangan,,tsk..tsk..si FLG ay isang NAPAKASAMANG IMPLUWENSYA..

Using Media to MISLEAD the public

Using Media to delay DIGITALIZATION

Using Media to down the competitor


ISA SYANG SALOT SA MUNDO NG BROADCASTING

ilovenetworkwar said...

hmmmm....
Book palang eh, ibig sabihin nito reserve pa lang ang fee na binigay sa gMA7, di pa totally bayad,

Pede pa ring umatras ang mga advertisers depende sa maaring mangyari.

Ganun talaga maaga nagpapabook ang isang company pra MAKAMURA.

Anonymous said...

para sa mga nagmamarunong sa loan, salpak nyo sa mga mukha nyo:

Globe Telecom signs P7-b loan agreement with BDO

by Jeremiah F. de Guzman

Globe Telecom Inc., a unit of conglomerate Ayala Corp., has signed a P7-billion loan agreement with BDO Unibank Inc. to fund the phone company’s capital expenditures and pre-pay debt.

“We intend to use the BDO facility to fund our capital expenditure requirements this year and pre-pay up to P3 billion in loans that originally mature in 2012,” Albert de Larrazabal, Globe’s chief financial officer, told the Philippine Stock Exchange Monday.

The seven-year, P7-billion term facility with BDO Unibank is the first loan agreement signed by Globe Telecom this year.

Anonymous said...

and another one from GMA News

Jollibee secures loan for expansion in China
Manila : Philippines | Sep 08, 2008
Source: GMA News
0 0
Views: 0

The Philippines’ largest owner and operator of fastfood restaurants disclosed on Monday that it has secured a loan from a number of lenders for its further expansion in China. Jollibee Foods Corp. (JFC) raised $100 million from Metropolitan Bank & Trust Co., Banco de Oro Unibank Inc., Rizal Commercial Banking Corp. and The Bank of Tokyo-Mitsubishi UFJ LTD (Manila branch), the company said in a statement to the Philippine Stock Exchange (PSE). Read full News at GMA News

Anonymous said...

kahelera talaga ng ABS-CBN ang other top companies in the country

=)

yung iba nagpapanggap lang..

ad watch said...

February 18, 2011


GMA-7

Dwarina
1st gap = 5 mins
2nd gap = 5 mins
3rd gap = 5 mins
total = 15 mins

Machete
1st gap = 5 mins
2nd gap = 5 mins
3rd gap = 5 mins
total = 15 mins


I Heart U Pare
1st gap = 3 mins
2nd gap = 3 mins 30 secs
3rd gap = 3 mins
total = 9 mins 30 secs

Baker king

1st gap = 1 min 30 sec

ABS-CBN

Mara Clara
1st gap = 3 mins 30 secs
2nd gap = 3 mins 45 secs
3rd gap = 3 mins 30 secs
4th gap = 3 mins 30 secs
total = 14 mins 15 secs

Imortal
1st gap = 5 mins
2nd gap = 4 mins 45 secs
3rd gap = 4 mins 45 secs
total = 14 mins 30 secs

Remarks: I can't believe it, lamang parin ang Dwarfina sa Ads kahit talo na sya ng Mutya. Samantalang halos pareho lang ang ad load ng Mara Clara at Machete kahit tambak na ang Machete ng MC.... Bakit?

Anonymous said...

ad watch
simple..

mas mahaba ang air time ng dwarfina at machete =)

iobserve mo, 35min lang ang Mutya..

ang mara-clara i believe 4-45min lang ata.. di pwede mag overtime, di pwede mag overload ng ads =)

but if you check CONSISTENCY, pansinin mo, hindi bumababa ang ad loads..

sa kabila biglang bagsak pagdating ng show ni Regine V.

Anonymous said...

Another praise release of Mr Gozon!!! GMA trying to set the mind of madlang people especially the stock holder of GMA that the station is improving in terms of income!!!

From your article - "GMA Network Inc. has booked over P7 billion worth from advertisers", booked means just part of the projectons and it can be pulled out kung hindi mag-click ang inyong shows and the quality of shows are not improving.

I don't think that GMA will have a positive income this year because of the transition of QTV to GMA News Channel, the station will spend atleast certain amount as capital to start new shows.

The Status of GMA right now is crucial, they need to produce shows na hindi magpa-flop, pero nag u-umpisa na. Ang Machete ay hindi maganda ang rating kaya natataranta ang GMA magproduce na ipapalit.

Just my opinion.......

Anonymous said...

Star magic Talents Soar High As Endorsers!!!!

Have you noticed? Star Magic talents are now the dominant endorsers of major fast-food chains/restaurants in the country: Kim for Chowking, Gerald for McDonald's, Enchong and Sam Concepcion for Jollibee, Piolo Pascual for Max's, Diether Ocampo for Pizza Hut and John Lloyd Cruz for Greenwhich.

Anonymous said...

press release, praise release?

hanngi?

yabang?

iba ang nakikita ng mata sa tv?

O BIR....ALERTO KAYO SA GMA HAHAHAH

Anonymous said...

im sure mas malaki dito ang naibook ng ABS-CBN 2....

MAHANGIN LANG KASI ANG GMA.

Anonymous said...

hologram? hologram effect lang pala


richard g movie? 135M for ist 3days...
17.5m lang pala...

tapos ito?

SUS TANTANAN!!!! wag linlangin ang mga tao...

DAPAT MAY AKSYON NA ANG MTRCB SA HOLOGRAM PA LANG AT SA PRAISE RELEASE NA KITA...

ano ba yan.....mali maling information

YAN BA ANG SANDIGAN NG KATOTOHANAN!!!!

Anonymous said...

ang abs-cbn ay umutang para pambayad din daw ng utang! unlike sa jollibee at globe na umutang para lang sa expansion at upgrading. kaya nga sinasabi nila na umutang ang abs para pambayad din nila ng utang but for a lower interest.

Anonymous said...

korek...abscbn fans lubog na istasyon nyo.kahit ano gawin nyo taon taon uutang at uutang pa rin yan hanggang 3010.

Anonymous said...

Hihirit pa juskooooo

Ang tatanga

The loan will be used to pay existing debt of bayantel and not abs-cbn..

Additionally, abs-cbn will use part of the amount for upgrade and expansion..

Putak nanaman ng putak..

Simple, pauutangin mo ba ang taong baon na sa utang? Mag isip nga yung iba dyan.. Wag nyo pairalin katangahan nyo..

Tataas ba stock price ng abs-cbn kung lubog sa utang??

One thing is for sure, at barado kayo, having a loan doesn't mean lugi ang kumpanya, but rather, shows ur dominance in the business..

KPOP

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