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Friday, February 4, 2011

DWARFINA! HIGHEST EARNING PRIME TIME PROGRAM FOR JANUARY!

In the realm of TV advertising GMA Network still has the upper hand particularly in the much contested Prime time block! Its banner fantasy-based series DWARFINA topped the list of highest earning (excluding evening newscast) weekday evening program! The Heart Evangelista starrer averaged a total of 16 ad minutes every episode amounting to an estimated P12.8 million every night.This is way far from its archival rival NOAH which averaged 10 ad minutes per episode and is estimated at P8.4 million.  Dwarfina's lead in the ratings race gravitated tons of local advertisers. Dwarfina got an average of  16% people ratings compared to Noah's 11% people ratings in TNS Mega Manila.

On the other hand ABS-CBN's Mara Clara leads the race among Kapamilya  programs totaling an average of 14 ad minutes costing around P11.7 million followed by Imortal with 13 ad minutes amounting to about P11 million. Beauty Queen is the least earning evening  series with only 7 ad minutes that costs P5.6 million. 

However its is noteworthy that ABS-CBN, being a member of the Kapisanan ng mga Broadkasters ng Pilipinas (KBP), is bound to limit its airtime for product advertisements to only 18 minutes per hour or approximately 30% of the airtime of every tv program. Hence for a prime time series running in 45 minutes its maximum ad load can only accomodate up to 14 ad minutes. The aggreement is effective between the members of  KBP. GMA Network detached it self from the organization to break away from this ruling.

27 comments:

Anonymous said...

Pakiwasto ang article... Ang airtime rates ng GMA ay mas mababa kumpara sa airtime rates ng ABS CBN.

utot said...

+++++
in your face mga ugok! saan na ngayon ang mga tampalasang kapamz na palaging pinagmamalaki ang ads kuno ng Dos na super bargain?? hahaha

paritda pa yan ha walang Palmolive at Colgate yan!!!! mahl pa ad rates ng GMA ha! Imagine P12M! san ka pa?!

network war said...

Yes, I'm aware of that, ABS-CBN's ad rate is around 5-10% more expensive than GMA's. Its already taken care of.

Anonymous said...

o eh ano ngayon utot??
eh bawi naman yung lamang ng dwarfina sa lugi ng beauty queen

utak utot ka kasi!

dwarfina is a 45min show, compared to Noah na 35min.. malamang sa 10min, makakapag place ka pa ng ads!

utak pera ka kasi, di ka marunong mag isip!

consistent ang earning ng dos, ganyan lang dapat kasi hindi pwede mag overload ng ads because of KBP..

Raymond said...

@ admin, you have to consider too the toatal airtime of dwarfina vs. other shows. Kasi ams mahaba ang dwarfina sa iba... Right?

JDC said...

Agree that there is a KBP time limit for advertising loads for its members. If you try to remember, GMA pulled away from KBP so many years back which had put them in a position to place as much ads as they wanted within their shows, something that ABS-CBN couldn't do because of their agreement with KBP. This pretty much gave the former (GMA) an advantage in terms of earnings.

That said, this article needs to be rewritten to reflect this fact. This is not really a matter of ratings only but a matter of the two companies' restrictions in terms of advertising.

JDC said...

For further information on the above info, visit this article:

http://www.newsflash.org/2003/05/sb/sb002986.htm

"...Highly placed sources who were privy to previous talks between GMA and KBP on the matter however informed this writer that the network may be attempting to preempt an upcoming decision of the KBP to suspend GMA for certain violations of the Television Code.

The first ground for suspension is obscenity, in particular certain ‘foul’ statements uttered by Starktalk host Rossana Roces in her show aired over GMA 7. The second one involves GMA news anchor Mike Enriquez who in several instances lambasted rival ABS-CBN on air, which is expressly prohibited in the Code. The third one is commercial overloading..."

Anonymous said...

ang abs nirerespecto ang KBP

ang Gmew, basta kumita yon na yon mukhang pera kasi....

Anonymous said...

Webster's Dictionary:

matter(n)-anything that occupies space and has mass.

utot's brain(n)-only occupies space but has no mass.

Anonymous said...

Correction:

utot's brain(n)- doesn't occupy space and has no mass. But who cares really? His words speak for that anyway.

Anonymous said...

mga anon sinasayang nyo lng oras nyo dyan sa kaka atake kay utot,eh halatang pikon naman kayo.utot is a kapuso fan then let him be,pag di nyo ma take atake nya e di wag pansinin.pag pinansin nyo kasi,iinit lng ulo ninyo.kaya sa iba dyan na may dictionary pa, UR JUST WASTING UR FUCKING TIME!

Anonymous said...

wala namang dapat e consider eh kasi it is dwarfina,the higest earning program.the higest rating telefantasya.i support dwarfina.i heart heart evangelista

Anonymous said...

I love Heart too and I admit highest rating ang show niya noong January. Pero this February, analaki ng nilamang ng Mara Clara at umaalagwa na si Mutya at Imortal kaya let's just wait and see what's gonna happen next. :)

Anonymous said...

That kind of ignorance can only
come from a one-celled amoeba.. -Sen.Miriam Santiago pertaining to utot's brain!

Anonymous said...

oo kaya ng widthraw ang gma sa kbp dahil pera at pera talaga ang gusto nila......

and mas mababa ang ad rate ng gma 7 no compare sa abs-cbn 2....

Anonymous said...

napansin ko nga din,,ang mga nagpapa advertise sa abs kadalasan yung mga kilala na nabrand..sa gma kasi ibat ibang produkto at brand ang pumapasok..

Anonymous said...

consistent ang earning ng dos, ganyan lang dapat kasi hindi pwede mag overload ng ads because of KBP..
_______________

ganyan ang sinasabi nila kung marami ang ads ng gma....pero kung maliit naman- super bagsak na ang gma......mga bitter...........at saka diba sometimes ang raming commercial ang abscbn- so sino ang nagcocontrol dun....eh kung gusto ng gma magkapera at sinabi niyong hindi sila member ng KBP, eh bakit hindi nila dagdagan pa ng maraming commercial ang mga other show nila diba sabi niyo sila naman ang nagpapatakbo......at saka yun word na "pera pera lang ang gusto nila"- everybody wants money okay kaya nasa kanila na yun kung gusto nilang magkapera.....at ang masama ay yung magnanakaw ka na pera na hindi sayo...

Anonymous said...

Anonymous Anonymous said...

consistent ang earning ng dos, ganyan lang dapat kasi hindi pwede mag overload ng ads because of KBP..
_______________

ganyan ang sinasabi nila kung marami ang ads ng gma....pero kung maliit naman- super bagsak na ang gma......mga bitter...........at saka diba sometimes ang raming commercial ang abscbn- so sino ang nagcocontrol dun....eh kung gusto ng gma magkapera at sinabi niyong hindi sila member ng KBP, eh bakit hindi nila dagdagan pa ng maraming commercial ang mga other show nila diba sabi niyo sila naman ang nagpapatakbo......at saka yun word na "pera pera lang ang gusto nila"- everybody wants money okay kaya nasa kanila na yun kung gusto nilang magkapera.....at ang masama ay yung magnanakaw ka na pera na hindi sayo...

---
you talk crap =)

Anonymous said...

hahahaha
eto cheap

555 Php 12.05
Lucky 7 Php 11.85
Young’s Town Php 12.50
Paradiso Php 11.50
Mega Sardines Php 11.75
Ligo Php 12.35
Master Php 11.80
Family Brand Php 11.70
GMA NETWORK Stock Php 6.98 (CHEAP!!!)

Anonymous said...

hahahaha
eto cheap

555 Php 12.05
Lucky 7 Php 11.85
Young’s Town Php 12.50
Paradiso Php 11.50
Mega Sardines Php 11.75
Ligo Php 12.35
Master Php 11.80
Family Brand Php 11.70
GMA NETWORK Stock Php 6.98 (CHEAP!!!)
-------
pano naging cheap.'hahaha.' wala talagang alam kahit minsan d talga nakatungtong ang GMA sa 10% sa PSE pero kumita parin cla,;right?

utot said...

Anonymous Anonymous said...

hahahaha
eto cheap

555 Php 12.05
Lucky 7 Php 11.85
Young’s Town Php 12.50
Paradiso Php 11.50
Mega Sardines Php 11.75
Ligo Php 12.35
Master Php 11.80
Family Brand Php 11.70
GMA NETWORK Stock Php 6.98 (CHEAP!!!)
+++++++++++++++++

wow naman! at ang lakas pa nang loob magkalat eh halatang wala kang alam sa palakaran ng PSE!

inday mag aral ka muna ng economics saka mo sabihin yang mga walang kwenta mong analogy ha!!


certified kapamilyucks ka nga!

Anonymous said...

o bakit ikaw utot? meexplain mo ba ang mababang stock price ng station mo?

utot said...

++++++++++
e2 bakla oh mag aral ka nlng muna ha!

Anonymous said...

wahahaha

SUPALPAL =)

Anonymous said...

ang nakakahiya kasi number 1 ang abscbn sa nationwide pero bat lumamang ang dwarfina sa ad airtime nla?di ba kagagaguhan yan,di kayo naniniwala sa agb pero trust pa rin ang mga advertisers sa gma,yun ang point dun mga kafamz di kayo maintindihan sa mga sinasabi nyong walang credibility ang agb at gma.

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