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Wednesday, February 16, 2011

AGB NIELSEN VS TNS MEDIA! WHO TO BELIEVE?

A few days ago TV networkwar first reported GMA's claim as the new no.1 TV Network on National TV  as per data revealed by AGB Nielsen. Recently rival firm Kantar Media Research disclosed ABS-CBN maintaining the lead in the Natioanal Urban. In Neilsen, from Jan.1-Feb.13, GMA Network scored 33.2% audience share as against 31.8% of ABS-CBN, while Kantar Media Ratings result indicate ABS-CBN imposing a 2% lead with 36% vs GMA's 34%.


The difference in data results from the 2 major survey firms is caused by the difference in the representation of sample household in the Urban Regions. In Nielsen, 58% of the total sample households for NUTAM comes from Mega Manila Region, composed of NCR, Cavite, Laguna, Batanggas and Rizal. While for Kantar Media Research, Mega Manila comprises only 50% of the total Urban Philippines. This seemingly minor defect has a large impact on the result of the Urban Ratings as for AGB Nielsen, the 58:42 ratio brings in 38% more weight on Mega Manila Ratings than the combined ratings of Balance Luzon , Visayas and Mindanao. This provides GMA Network the advantage as its overall national ratings is largely influenced by the numbers in Mega Manila. 

According to the National Statistics Office the Manila Agglomeration (NCR and its neighboring cities/regions) only accounts to less than 25% of the total Population of the country. But for  AGB the Mega Manila area constitutes 58% of the total Urban Philippines. Moreover, citing NSO data, the combined population of Luzon Area only makes up 56% of the Total Philippine Population, but Nielsen represents the Urban Luzon making up 77% of the total Urban Philippines.This representation was justified because accordingly Mega Manila and Luzon are the economic centers of the Philippines.


AGB Neilsen

National Urban Ratings
(Audience Share)
Jan. 1 - Feb. 13, 2011

GMA Network 33.2%
ABS-CBN 31.8%
TV5 14.9%

BREAKDOWN
1. Urban Luzon (77%)

GMA Network 36.5%
ABS-CBN 26.7%
TV5 16.9%

A. Mega Manila (58%)

GMA Network 37.7%
ABS-CBN 25.2%
TV5 17.7%

B. Balance Luzon

GMA Network 32.8%
ABS-CBN 31.3%
TV5 14.5%

2. Visayas and Mindanao

GMA Network 22.2%
ABS-CBN 48.9%
TV5 8.2%

27 comments:

Anonymous said...

I dnt think makakaapekto ang paglaki ng percentage sa Mega Manila.
Sa both website ng AGB NIELSEN at KANTAR/TNS. Separate ang ratings nila.

In National Ratings hindi kasali ang buong MEGAMANILA. They only include Metro Manila or NCR sa percentage ng Ratings nito.

Kahit na magiging 60% pa ang MegaManila. Hindi pa rin isasali ng AGB NIELSEN AT KANTAR RATINGS ang mga SUBURBANS sa National Ratings.

network war said...

I disagree. I think you had it wrong. Mega Manila is a large chunk of the National Urban ratings. To give you a picture, below is the Breakdown.

National Urban (100%)

1. Luzon (77%)

a. Mega Manila (58%)
i. Metro Manila
ii. Suburbs
b. Balance Luzon (19%)
i. North/Central Luzon
ii. South Luzon

2. Visayas and Mindanao (23%)

Anonymous said...

Of course, you do the expect the results will different. C'mon, different samples will obtain different results. Statistics 101. In fact, these statistics should not be treated seriously, there are a lot of biases, and poor sampling techniques. I doubt if both companies are fair, but the way it looks, it seems that Kantar is more fair than AGB, for one reason - they are consistent. GMA always claim that they are doing well in Mega Manila - both AGB and Kantar justified this. But when it comes to National, AGB also reported GMA leads over ABS - di ba, talagang BIAS ang AGB! Sorry, AGB any number one sa kalokohan, no wonder why GMA believes on them!

Anonymous said...

naintindihan ko ang system ng AGB..' nalilito lang ako sa TNS/kantar dahil di kasi cla nagbibigay ng percentage sa MEGA.,LUZON.,VIZMIN.'.. hala balik na naman sa househould ang TNS tignan nyo ang website.. d vah naglabas na cla ng individual rating...




The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local TV networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS.
------------------
and the fact masakit talaga ito sa kapamilya dahil pati radio station ng ABS sa AGB nagsubcribe.

network war said...

For computational purposes, we can see below what happens when Mega Manila is represented 50%, and 58%.

MEGA MANILA RATINGS AGB NIELSEN
GMA-7 37.7%
ABS-CBN 25.2%

Balance Luzon, Visayas and Mindanao
GMA-7 27%
ABS-CBN 40.9%

(MEGA MANILA 50%)
NATIONAL AUDIENCE SHARE
GMA-7 = 32.4%
ABS-CBN = 33.1%
Diff. = 0.9%

(MEGA MANILA 58%)
NATIONAL AUDIENCE SHARE
GMA-7 = 33.2%
ABS-CBN = 31.8%
Diff. (1.4%)

From there we can see that when MM is increased from 50% to 58%, the % change in the NATUM is 2.3%. It is noteworthy that GMA-7 and TV5 are good performers in MM. Both are subscribers of AGB Nielsen.

Anonymous said...

definitely, mas kapani-paniwala ang KANTAR/TNS

DAHIL UNA REGULAR ANG POSTINGS NILA, MATALO O MANALO CLIENT NILA..

ANG AGB BIGLANG NAWAWALA....MINSAN 2WEEKS HINDI MAGPOPOST...LALO NA LAST YEAR MADALAS SILANG MGPOST NG DATA'S NA INCOMPLETE...

ngayon ang sinasabi ng gma humina ang noontime ng dos kaya lumakas sila sa national, PERO LAST YEAR KAHIT NA WINNER ANG ABS-CBN 2 SA MEGAMANILA LALONG LALO NA SA NATIONWIDE DAHIL BAGSAK ANG MGA PALABAS NILA NOONTIME AND PRIMETIME...

KINICLAIM PA RIN NG GMA NA SILA ANG PANALO...HELLO MGA KAPUSO!!!

HINDI MANGMANG ANG MGA TELEVIEWERS.

Anonymous said...

I GUESS THE BEST GROUP TO ASK IS THE ADVERTISERS..

LAGING PANALO ANG ABS-CBN 2 SA KANTAR /TNS, AND ANG MGA ADVERTISERS AND MANUFACTURERS LAGING KINUKUHA ANG MGA KAPAMILYA STARS TO ENDORSE THEIR PRODUCTS AT KITANG KITA YAN SA TELEVISION...

SO NGAYON SINO ANG MAS LUMALABAS NA CREDIBLE SA DALAWANG SURVEY FIRMS.

EH ANG TV RATINGS GINAWA YAN PARA SA MGA ADVERTISERS AND MANUFACTURERS...YUN LANG YUN EH.

credibility ang pinaguusapan dito.
KUNG GUSTO NG MGA KUMPANYA NA PAGKATIWALAAN KA NG MGA TELEVIEWERS AND ADVERTISERS MAGPAKATINO DAPAT.

Anonymous said...

ANG SURVEY NG KANTAR/TNS

TUGMA SA SWS SURVEY...

SO I FIND KANTAR MORE CREDIBLE.

Anonymous said...

WHY NATIONWIDE RATINGS (NUTAM) are MORE important THAN MEGATAM?

1. Survey results nationwide are the main concern of the advertisers. Currently there are only two main sources of TV survey reports: AC Nielsen and Audits of Great Britain (AGB). Ratings are nationwide where the majority of consumers are situated. This includes all the provinces, cities, and municipalities of the country.

2. Of more than 80 million Filipinos, majority of the population live outside Metro Manila, Cavite, Rizal, Laguna, and Bulacan. They are 62 million or 78% of the total Philippine population. Metro Manila, Cavite, Rizal, Laguna, and Bulacan has a population of only 18 million. (Source:Population Census)

3. There are 13.8 million total households in the Philippines; Majority are in the provinces outside Metro Manila, Rizal, Laguna, Cavite and Bulacan. These provinces, cities, and municipalities would account to 10.05 million of the total household in the Philippine. While Metro Manila, Cavite, Rizal, Laguna, and Bulacan has 3.75 million household only. (Source:Population Census)

4. Of the 13.8 million total Philippine households, 9.8 million have TV sets. 3.5 million TV households are in Metro Manila, Laguna, Rizal, Cavite and Bulacan area or roughly 1/3 of the total TV households in the Philippines. While the majority in the provinces would account to 6.3 million or 2/3 of the total TV household in the Philippine. (Source:Philippine Media Factbook and AC Nielsen)

5. In the Philippines, Metro Manila has the television penetration rate (% of population with TV sets) at 96%. Cavite, Laguna, Rizal and Bulacan have a combined TV penetration rate of 93%. Luzon has an average TV penetration rate of 70%, Mindanao 63% and Visayas 60%. Metro Cebu and Metro Davao has a TV penetration rate more than the national average of 71%. Metro Cebu and Metro Davao has 90% TV penetration rate. TV penetration rate is higher in urban areas than in rural areas. (Source:Philippine Media Factbook)

6. In the Philippines’ tv network, ABS-CBN has a 99% TV households reached in Metro Manila. GMA has 97%, RPN 95%, NBN 91%, IBC 92%, ABC 92% and Studio 23 74%. Outside Metro Manila, TV reach gradually decreases. (Source:Philippine Media Factbook)

7. Nearly 100% of the upper class have TV sets, 94% of the middle class have TV sets and 46% of the lower class have TV sets in the country.

8. Generally, Filipinos watch about 200 minutes of television daily. This high level of viewing is only second to Japanese viewers. Peak viewing times are between noon and 1 pm and in the prime time from 7 to 10 pm. (Source:National Statistics Office and FUNCTIONAL LITERACY, EDUCATION AND MASS MEDIA SURVEY)

9. Metro Cebu, Metro Davao and Dagupan does not represent the viewing habits of the rest of Luzon, Visayas and Mindanao. Viewing habits vary considerably from city to city. Metro Cebu (where ABS-CBN leads) does not represent the viewing habit of the whole Visayas because it differs with the viewing habit of Iloilo (where GMA-7 leads), another large city in the Visayas. Dagupan does not represent the viewing habit of the rest of Luzon because it has a relatively high cable penetration of 50%; the national average cable penetration rate is only 11%. Metro Davao does not represent the viewing habit of the rest of Mindanao because of its small percentage of the total TV households in Mindanao.

Anonymous said...

syempre AGB ang CREDIBLE ABS lang ang subsciber ng TNS sa local network pati nga ABS CBN radio station AGB ang pinapaniwalaan..aminin?????

Anonymous said...

EVIDENCE NA NAGMAMATCH ANG TNS KANTARS SA PULSE ASIA, AT SWS SURVEY......

Pulse Asia: Filipinos Say ABS-CBN is the Most Credible TV Network
AUGUST 8, 2010

When it comes to providing balance and accurate news, most Filipinos say ABS-CBN is the most credible TV network in the country as seen in the latest opinion poll of Pulse Asia.
Results of the nationwide survey showed 72% of the Filipinos believe ABS-CBN gave the most credible TV news coverage of the May 2010 elections. ABS-CBN scored higher than GMA, which had only 63% believing in its credibility and TV 5’s 32%.

Anonymous said...

@network war

ang question ko lng po paano nila kinukuha ang ratings? are tv ratings conducted on antenna-based televiewers, cable-based or both? and then yung people ratings naman. sabi nila na iyun daw yung actual rating ng mga taong nanuuod. paano nila ito kinu-conduct kung ganun? so ibig bang sabihin na yung household ratings ay bukas lng yung mga tv ng tao at hindi sila nanonood? pls make an article about this para ma-enlighten kami.

Traveling SalesMan said...

correction di lang ABS CBN ang network nanagsubscribe sa TNS halos lahat ng cable tv channels nakasubscribe din sila, bulgar na bulgar pa nga nila siansabi sa mga commercials eh.

Example mo na lang, CNN, Star Movies, ESPN, Animax , AXN, etc...

at isa pa nagsubscribe din dati ang TV5 sa TNS umalis nga lang sila dahil di nila ma-afford eh.

meron din naman subscribers na companies ang TNS dito sa Pinas eh, pero di na nila ibubuko kung ano ang mga companies na yun.

Tandaan nyu na lang 3 beses na nagsara ang AGB na dating TAM. At ngaun 2 na nag nagfranchise sa kanila.

TV5 is claiming na nasa kanila ang credible AGB ratings w/c is franchised as Arianna. While GMA 7 claims din , which they franchise as Peoples' rating.

TNS ang mas credible kasi ang AGB in or outside the country ang damin ng demanda nyan eh.

Anonymous said...

1.para sa akin mas credible ang tns,i am a professor in statistics, the sampling design used by Kantar is correct which the same sa sws and pulse survey firms, sa katunayan yun survey conducted by sws and pulse during the presidential election ay tama
2. d lng abs ang nagsusubrscribe sa tns maraming pang iba nga lng pinoprotektan lng nila ang kanilang client.

Anonymous said...

1.para sa akin mas credible ang tns,i am a professor in statistics, the sampling design used by Kantar is correct which the same sa sws and pulse survey firms, sa katunayan yun survey conducted by sws and pulse during the presidential election ay tama
2. d lng abs ang nagsusubrscribe sa tns maraming pang iba nga lng pinoprotektan lng nila ang kanilang client.

Zee said...

May difference sa ratings dahil may margin of error ang mga survey and other statistical methods of research and data gathering. Parang ganito. Naka 15% si Mara. Kung 3% ang margin of error (kunwari lang, pwede kasing 1% or 5%), ibig sabihin ang totoong rating ng Mara ay plus or minus 3. Ibig sabihin ang rating niya ay naglalaro between 12% and 18%. At theoretically, kung uulitin ang pagsurvey ng isa pang grupo using the same sample on the same period, dapat pareho ang lumabas. So kung sa unang survey (agb survey group 1) lumabas ang 15 (margin of error of 3), at sa kabilang survey (agb survey group 2) ang lumabas ay 13, pwedeng sabihin na tama pareho kasi both figures are within the margin of error. Kaya nga hindi dapat sinasabi na tinalo ni show a si show b kung within the margin of error lang naman ang difference nila. .1% lang difference sa ratings, panalo na agad? Ano ba yun? E statistically tied sila. Pero syempre for press release purposes, yun ang sasabihin ng marketing department ng istasyon o ng show. Pero para kanino ba ang ratings? Para sa mga advertisers. Saan nila ibubuhos ang pera nila. I'm pretty sure hindi sila basta basta magtatapon ng pera dahil nanalo ang show na ito by .1%. They know better. Yang mga panalo panalo na yan, gimik lang yan at panghatak sa mga viewers. Baka may maniwala. Obviously nagwowork sa mga clueless diehards ng mga stations. Pero sa totoo iba syempre ang pitch nila sa mga advertisers.

Zee said...

ratings can be obtained in different ways. YUng iba diary (na mejo unreliable). Ngayon, people meter. Device na kinakabit sa TV. Bawat lipat ng channel, narerecord ng meter. Households na lalagyan ng people meter should be properly and randomly selected. Sila ang sample na kung tama ang sampling method ay representative ng population. Dapat din walang makakaalam na may meter sila para walang undue influences.

Zee said...

I forgot the confidence level. Pero dagdag na yun a sa margin of error. basahin niyo ito. Mejo madaling intindihin ang pagkakaexplain. Go to number 2. http://www.entrepreneur.com/tradejournals/article/121714335.html

Zee said...

http://www.entrepreneur.com/
tradejournals/article/
121714335.html

Anonymous said...

mas credible ang tns, dahil kahit saang sulok ka man maglakad dito abs lang pina panood!!! sa too lang . seguro gawa-gawa lang ang ibang resulsts ng agd nag hihiganti kasi dinimanda ng abs. one more sws and pulse asia confirmed abs ang no.1

Anonymous said...

mas credible ang tns, dahil kahit saang sulok ka man maglakad dito abs lang pina panood!!! sa too lang . seguro gawa-gawa lang ang ibang resulsts ng agd nag hihiganti kasi dinimanda ng abs. one more sws and pulse asia confirmed abs ang no.1

Anonymous said...

I absolutely agree that TNS is more reliabe, I worked in a top company and we got the service of TNS because they are more trusted. Futhermore, aminin na natin kahit saan ka pumunta ABS talaga ang pinapanood at and mga artist nila ang TUNAY na sikat. Its just so unfair kasi laging pinanalabas ng AGB na GMA ang number one, they are making people stupid for giving false ratings!!!

elmer teodoro said...

as far as i concern,abs is still d best among others,kahit cla ang no 1,hindi nla ito pinangangalandakan.unlike gma.

Anonymous said...

Lagi pingangalandakang no.1 ang gma khit kulilat cla

Anonymous said...

Cge nga.. Sobrang taas ng ratings ng KmJS and the host jessica soho is multi awarded.. Pero bakit wala syang commercial?? Bobelya mo .. Ang ABS kase naka subscribe sa mga advertising companies unlike ng GmA na they let the adv. companies come to them..

Anonymous said...

Dba gumawa ang Pulse Asia ng surveydto sa philippines kung What network is the best and the result is 6 filipinos find GMA more likeable than ABS CBN who got 4 .. which makes 60% to GMA and 40% to ABS

Must credible and Pulse Asia i must say..

Anonymous said...

Mas "bobelya" ka, bakit Journalist in-example mo? Sa tingin mo kahit sikat si Noli Decastro ay kukunin siyang model ng kahit anong brand?

I-IMAGINE MO NGA SI JESSICA NA NAG-AADVERTISE NG SHAMPOO O NAPKIN? KABOBOHAN. "BOBELYA". ������

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