How can a television network boost ratings without even touching its existing programming?
One way may be to simply saturate the airwaves with its programs and flood the competition out of the way.
Word on the street is that ABS-CBN Broadcasting Corp. is exploring the idea of entering into a “blocktime” agreement with the management of IBC-13 for the latter to mimic the former’s programs.
The idea is for ABS-CBN to take advantage of the sequestered station’s “superior channel positioning” to overcome frequent viewers’ complaints about the broadcast giant’s weak signal in some key areas in the crucial “Mega Manila” area.
Both ABS-CBN chairman Gabby lopez and president Charo Santos-Concio are supposedly convinced that the station’s signal woes are capping its ratings (giving even loyal viewers little choice but to watch other channels). - Daxim L. Lucas