Perci Intalan, TV5 head of creative and entertainment production said they decided to rely on AGB Nielsen ratings reports because it is what the advertisers are used to. GMA Network subscribes to Nielsen because it has a bigger panel of TV households nationwide compared with Kantar Media., and we share the same conviction, Intalan continued. It is also the more widely recognized TV ratings data supplier in the country and provides TV ratings data to at least 24 local companies including GMA Network , Top media agencies plus six regional clients subscribe to AGB Nielsen.
"We have to know what most advertisers want, so we chose AGB Nielsen," Mr. Intalan told BusinessWorld in an interview.
While ABS-CBN and GMA Network were at each other’s throats, TV5 slipped into the skirmish. Last September, for two consecutive Saturdays, TV5 managed to snag the No. 2 ratings slot.
According to Ray C. Espinosa, TV5 president and chief executive, AGB Nielsen said that on Sept. 18, among Mega Manila households, TV5 received an audience share of 24.6% from 6 p.m. to 2 a.m. That same day, GMA Network remained the dominant local channel with 34% of the audience, while ABS-CBN finished third with 21.3%. Mr. Espinosa said the same scenario happened the following Saturday, Sept. 25, when TV5 again finished second in the ratings game.
Mssrs. Espinosa and Barreiro are part of the new management team led by Mr. Pangilinan which took over TV5 late last year. TV5 is currently under Mediaquest, the investee company of the beneficial trust fund of Philippine Long Distance Telephone Co. (PLDT). Mediaquest has a minority stake in BusinessWorld.
Mr. Intalan said TV5 has continued to dominate the weekend ratings as it launched new shows last month like Vic Sotto’s comedy game show Laugh or Lose and the much hyped return of host Willie Revillame on Willing Willie.
"We may still lag behind the two giant networks, but we are happy just to hear people knowing that there are already three TV stations fighting it out in the ratings race, unlike before where all the public know are the rifts between ABS-CBN and GMA," Mr. Intalan said
GMA Network downplayed TV5’s claims.
Credits: Business World
"We have to know what most advertisers want, so we chose AGB Nielsen," Mr. Intalan told BusinessWorld in an interview.
While ABS-CBN and GMA Network were at each other’s throats, TV5 slipped into the skirmish. Last September, for two consecutive Saturdays, TV5 managed to snag the No. 2 ratings slot.
According to Ray C. Espinosa, TV5 president and chief executive, AGB Nielsen said that on Sept. 18, among Mega Manila households, TV5 received an audience share of 24.6% from 6 p.m. to 2 a.m. That same day, GMA Network remained the dominant local channel with 34% of the audience, while ABS-CBN finished third with 21.3%. Mr. Espinosa said the same scenario happened the following Saturday, Sept. 25, when TV5 again finished second in the ratings game.
Mssrs. Espinosa and Barreiro are part of the new management team led by Mr. Pangilinan which took over TV5 late last year. TV5 is currently under Mediaquest, the investee company of the beneficial trust fund of Philippine Long Distance Telephone Co. (PLDT). Mediaquest has a minority stake in BusinessWorld.
Mr. Intalan said TV5 has continued to dominate the weekend ratings as it launched new shows last month like Vic Sotto’s comedy game show Laugh or Lose and the much hyped return of host Willie Revillame on Willing Willie.
"We may still lag behind the two giant networks, but we are happy just to hear people knowing that there are already three TV stations fighting it out in the ratings race, unlike before where all the public know are the rifts between ABS-CBN and GMA," Mr. Intalan said
GMA Network downplayed TV5’s claims.
Credits: Business World
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12 comments:
LAGOT ANG KANGUSO NITO..
MAS MALAKI MAGBAYAD ANG TV5 SA AGB..
AHAHAHA..
GRATZ AGB MAY BAGO NA KAYONG MAPAGKIKITAAN SA RATINGS NA MADAYA..
:P
pano nmn magsubscribe ang gma and tv5 sa kantar?? Ehh hndi nman cla pnapanood ng buong bansa hahahah.. ngsubscribe n pla sla sa tns ehh..kaso di nla mtanggap n talo cla sa buong bansa...pang squatters area LNG kc eh heheh..pang grade 1 ang mga plabas.. Kaya nga ung mga game show nla dba pang bobo LNG hahaha.. unlike tv5 atleast may who wants to be a millionaire cla,.eh sa gma??? pang tanga LNG haha..
pinagkikitaan lang ng survey firm ang GMA at TV5 kahit 1-2m nagbabayad ang company subscribe ng survey pinagkikitaan lang kayo ng mga nyan.
agb household... tv5
agb people... gma
buking panloloko ng gma7
akala ko ba aalis na tv5 sa agb? kakapublish lang nun sa mga tabloids ah?
if agb is a more reliable survey firm and gma7 has been winning in the agb ratings as the figures show and as gma7 claims, WHY DOES ABSCBN HAVE MORE AD MINUTES AND HIGHER PROFIT???? Can they explain that???? Si percy intalan, not any better than wilma galvante, both undeserving of their position..... Isama na natin si cory vidanes, mga mukhang pera kayong tatlo...
oh ito link para makita nyo ang totoo.
http://www.facebook.com/album.php?aid=5454&id=100001403724452
kawawang tns nag-iisang subcriber lang.'at ang abs yon.hahaha.' pati nga radio station ng abs sa agb nagsubscribe d vah DZMM.' its only show how agb is crebible.'
mas maraming tao na ngayon ang naniniwala sa KANTAR...DHIL LAGING ON TIME, at laging complete.
unlike agb...madalas late, tapos dati...laging incomplete...and nakakapagtaka yung from household ratings eh biglang ginawang peoples ratings
mga kapams die-hard, wala naman pumipilit sa inyo na paniwalaan ang Kantar over AGB...
However, I think that GMA must retain their shows' name in the Kantar ratings reports, and TV5's shows must also be included in the said reports, for the fairness of all.
alam nyo sa totoo lang wla nman ako pinapanigan na station pero kung quality ang pag uusapan at realism at acting lng mas maganda panoorin ang mga drama sa channel 2 ang palabas sa 7 paulit ulit ex. fantaserye;negra(protagonist) sno ba naman gaganahan manood sa ganyan ang boring title at plot pa lng lagpak na
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