"ISANG PAGKILALA SA PUSO NG PILIPINO NGAYONG PASKO" (GMA-7 STATION ID)
Isang Pagkilala sa Puso ng Pilipino Ngayong Pasko"
This Christmas, GMA Network recognizes the heart of the Filipino through a series of true-to-life inspiring stories.
Tagged, “Isang Pagkilala sa Puso ng Pilipino Ngayong Pasko," the stories tell the real-life tales of Filipinos who, by sharing what they can, have made a difference in the lives of many.
“When we came across these stories, we immediately knew that we had to share them with our audience," said Regie Bautista, Vice-President, GMA Program Support Department. “This Christmas campaign reaffirms what Filipinos should always be proud of – the inherent goodness of their hearts."
Starring in the vignettes are three of GMA’s biggest and most renowned Kapuso stars: Dingdong Dantes, Marian Rivera and Richard Gutierrez.
Richard plays Ed, a US immigrant based in Las Vegas, Nevada, whose heart remains very Filipino. With his wife, he personally packs balikbayan boxes with toys and school supplies and ships these at Christmas time to children in different provinces.
The GMA project team is composed of multi-awarded cinematographer Ding Achacoso (Director of Photography), Paul Ticzon (Director), Vince Gealogo (Co-Director), Ingrid Navarro (Producer) and cameramen Hanniel Aguilar, Javier Delgado and Paul Arrojado.
The whole campaign was spearheaded by the creative team of GMA's Program Support Department composed of Regie Bautista (Vice President), Armie Herrera (Associate Creative Director), Caca Ko, Weng Espiritu (Writers), Chris Roxas, Calvin Anchores, Donn Dacalanio (Artists), Hasmin Marable (Senior Project Manager), and Minette Lopez (Project Manager).
Catch GMA's 2010 Christmas plug series as it premieres on national TV this Monday, October 25 on 24 Oras. – GMANews.TV