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Saturday, October 30, 2010

ATTY. GOZON ADMITS AD RATE ADJUSTMENTS & LOWER RATINGS CAUSED COLGATE-PALMOLIVE AND PROCTER & GAMBLE TO WITHDRAW!

Former GMA-7  President Atty. Felipe Gozon at last revealed the reason why top Advertisers Colgate-Palmolive Corp.and Procter and Gamble  left the Media giant early this year. In an interview Gozon admitted that higher ad rate adjustments and weaker ratings discouraged main advertisers early this year.


GMA jacked up its ad rates to make it on a par with rival ABS-CBN Corp.  Gozon said this was necessary. “Our effective prices last year were considerably lower than the actual prices charged by ABS-CBN….We should not have sold our airtime of high-rating programs at much lower prices than the lesser-rating programs of ABS-CBN last year. Having discovered that at the latter part of last year we have decided once and for all to stop that nonsense. So, we increased our actual prices at the same rate or level as that of ABS-CBN.”

As a consequence, there were two big advertising firms that pulled out from GMA. That plus poor ratings and the periodically weak third quarter brought GMA’s third-quarter performance down. Also, the third quarter of 2010 is a non-election campaign season, reported Gozon.


But with ratings improving at end-September, GMA’s advertising load is rising and a number of big advertisers have returned and made huge commitments with the television firm. “It took us less than a quarter to recover in the ratings contest and the trend of our ratings margin versus channel 2 is widening again,” said Gozon.

Sales as of yesterday already stood at P1.05 billion, Gozon said. It looks like GMA will exceed its P3.5-billion net income target for the year because of improved ratings. “It looks like we will not only meet our annual net income target but we may exceed it a little if this upswing trend will not stop. We expect things to go more smoothly this month all the way up to next year.”

Courtesy: Business mirror

27 comments:

GMEWWWWWWWWWW said...

hahahah ayan kasi trying hard mapantayan ang ABS-CBN!

alam talga ng advertisers na NO.2 lang kayo kaya um,alis sila kasi hindi tama na pantayan nyo ang price ng dos because you are far second!

second lang hahahah!!!

Anonymous said...

Ahhhhy!!! ang taas naman ng pangarap ni Lola Gozon!!! na mapantayan ang ABS???


ayon!! sufalfal tuloy..... Hahaaa

iamAPv said...

This article made me smile. haha !
Naalala ko ang meaning ng GMA.

G-ustong
M-aging
A-bs-cbn

LOL.

Anonymous said...

mangarap k GOZON "will exceed its P3.5-billion net income target "
libre mangarap, mga kapuso smhan nyo c gozon mgangarap sa 3.5 target nyo.

Lala. (byebye GOZON!) said...

asan ka na ewwwbscbn? anong masasabi mo? mga panglalait naman siguro ang mga comments mo ngayon!

Moron rivera said...

sige gozon palusot pa....daming satsat pero sablay!!!!

kahit kaylan patawa TALAGA ANG MGA KANGUSOOOOOOOOOOOOOOOOO

Anonymous said...

@lala
Kaw b ung lala dati s starmo?curious lng.

ilovenetworkwar said...

tama toing article na to kasi pagdating sa hapon (after eat bulaga) halos promote lang sila ng palabas nila sa prime time mga 3 ads lang ata nakikita ko...

----------
temptation of wife lang ata maganda sa hapon...

Moron rivera said...

28 October 2010 Comparative National Ratings Data:
ABS-CBN vs. GMA-7
Source: Kantar Media / TNS
Gising Pilipinas (0.9%) vs. Born To Be Wild (Replay) (1.0%)
Umagang Kay Ganda (5.0%) / Dora The Explorer (7.2%) vs. Unang Hirit (4.2%)
The Adventures of Jimmy Neutron (8.3%) vs. Doraemon (10.0%)
Spongebob Squarepants (7.9%) vs. Detective Conan (10.6%)
Banana Split Daily Servings (7.1%) vs. Shaman King (10.1%)
Panahon Ko 'To! (7.1%) vs. Shining Inheritance Revisited (6.8%)
Showtime (15.5%) vs. Love Ni Mister Love Ni Misis (6.1%) / Asar Talo Lahat Panalo! (8.5%)
Pilipinas Win Na Win! (13.2%) vs. Eat... Bulaga! (16.0%) / Ang Yaman Ni Lola (8.6%)
Juanita Banana (18.6%) vs. Little Star (8.2%)
Alyna (17.8%) / Kapamilya Blockbusters "Wag Kang Lilingon" (15.5%) vs. Koreana (11.3%)
Down With Love (15.7%) vs. Temptation Of Wife (11.0%)
Kokey @ Ako (22.7%) vs. Bantatay (16.0%)
TV Patrol (27.5%) vs. 24 Oras (19.0%)
Noah (29.1%) vs. Survivor Philippines Celebrity Showdown (19.4%)
Mara Clara (28.9%) / Imortal (29.5%) vs. Grazilda (18.3%)
Magkaribal (22.6%) vs. Ilumina (14.7%)
Kristine (17.4%) vs. Beauty Queen (12.2%)
SNN Showbiz News Ngayon (8.2%) vs. East Of Eden (7.1%)
Bandila (5.1%) vs. Saksi Liga Ng Katotohanan (3.4%)
I Survived (3.4%) vs. Rescue (2.4%)

Moron rivera said...

Juanita Banana (18.6%) vs. Little Star (8.2%)

Alyna (17.8%) / Kapamilya Blockbusters "Wag Kang Lilingon" (15.5%) vs. Koreana (11.3%)

Down With Love (15.7%) vs.Temptation Of Wife (11.0%)

hahhahaah lampaso ng 2do2do ang mga kangusoooooooooooooooo

Moron rivera said...

Pilipinas Win Na Win! (13.2%) vs. Eat... Bulaga! (16.0%) / Ang Yaman Ni Lola (8.6%)

hala humahabol na ang win na win 2.8 nalang ang lamang pag natalo ang eat bulaga!!! bagsak na talaga ang mga kangungu sa kamuning....hahahahhhhhhhhhhhhhhhhhhhha

ilovenetworkwar said...

@Moron Rivera
ate/kuya pede stop spamming ka po kasi, hirap magbasa ng tunay na comments eh, paki minimize na lang ung ratings na pinopost mo...

thanks... and peace be with you...

Moron rivera said...

ok.......basta panalo ang kapamilya yahoooooooooooooooooooooooo

Anonymous said...

haha bat wala si peniswise? ehehe

Anonymous said...

nagtatago ang mga chakang kapuso dahil lugmok ang gmeww stati0n nila hahaha

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

nagtatago ang mga chakang kapuso dahil lugmok ang gmeww stati0n nila hahaha

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

dati ang ads s anime s umaga s gmeww,mga 5-6 per gaps.ngaun maximum of 3 n,bwehehe!

ilovenetworkwar said...

sana may anime ulit na sa hapon, yoko ng replay ah....

sana same week o same day telecast...

Anonymous said...

it looks like daw. so d pa sya xure if makaka 3B sila widing end of yr wew.

Anonymous said...

ad rate adjustments??
eh di ba mas mataas pa ad rate ng abs-cbn? bakit sa dos, hindi umalis ang advertisers?


lower ratings??
gma7 has always claimed na nangunguna sila sa mega manila, na core daw ng consumers, bakit nag atrasan???


ALAM NA HA! ALAM NA KUNG SINO TALAGA ANG PINAGKAKATIWALAAN!
mapamababa man ang rating or mapa magkano man ang ad rate!

Anonymous said...

buking....

tigilan na kasi ang praise releases....mga kapuso

Anonymous said...

o asan na yung mga kapusong nagsasabi na mas mababa ang ad rates ng dos kaya lumipat sa dos ang colgate and palmolive...

supalpal kayo...mga kapuso...ad rates nyo pala ang dati eh mas mababa hahahaha

Chacha said...

wla po kasing pasok Kya wala po cla..hahahah..

Anonymous said...

Super Like it, sana gayahin pa sila ng ibang malalaking advertisers gaya ng Uniliver para tuluyan nang malugi sila, lol. Tsaka ang papangit naman talaga ng mga palabas nila, ewan ko ba minsan naglalabas sila ng ratings na sila ang number one, haleeerrrrr, lola Gozon, sana wag na kayong manloko para di kayo makarma. Isa pa yang TV5 na yan, ilusyunada rin,lol.

Wendell Rumaguera said...

bakit ang CHAKAMILYA AY LOOSER AHAH

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