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nufnang

nuffnang

Tuesday, August 10, 2010

TV ADVERTISERS BELIEVES MORE ON ABS-CBN! REGISTERED 50% MORE ADS THAN GMA-7!

Recurring advertising revenues, mostly from regular advertisers, grew by 36 percent to P9.17 billion due to both a strong increase in total advertising minutes sold and the rate adjustments that took effect in August last year and in February this year.

Total advertising minutes sold by Channel 2 in the first six months of the year jumped 42 percent, boosted by strong regular advertising minutes growth, complemented by election-related advertising that contributed 11 percent of total minutes sold.

Advertising minutes sold to regular advertisers in the first semester rose 26 percent, driven by strong national ratings and high audience shares.

In a reversal of relative share in total minutes sold, Channel 2 enjoyed a 60 percent share against GMA7’s 40 percent share of the combined total minutes sold by the two channels beginning in May.

6 comments:

KapamilyaMiddleEast said...

kawawang GMA... yun lang masasabi ko.. kaya desperado na sila..

Anonymous said...

o ano ngayon....SINABI KO NAMAN NA. HINDI MANGMANG ANG MGA TELEVIEWERS AND ADVERTISERS....HINDI MALOLOKO NG MGA FAKE NA TV RATINGS....

mabuti na lang andyan ang PULSE ASIA AT KANTAR TNS, NA NAGSASABI LAGI NG TOTOO.

Anonymous said...

lobog na sa commercial ads ang PWnW compare sa EB ngayon.'

Anonymous said...

sa may lang pero ngayon august bumaba na ang ads ng dos.'

sikreto said...

maybe advertisers are more concerned on household ratings not either based on AGB or TNS.. look the the figures provided by AGB ..

AGB MEGA MANILA HH

August 09

Agua - 31.1%
TV Patrol - 30.0%
Noah - 28.3%
24 Oras - 28.0%
Magkaribal - 27.4%
Endless Love - 26.8%
Rubi - 24.7%
Pilyang Kerubin - 24.2%
Ilumina - 24.2%
Eat Bulaga - 21.3%

TAONG-TUBIG ntalo ang Darna, Panday,Pilyang Kerubin at ngaun ang Ilumina!

sikreto said...

even this quarter, ABS still leads in commercial advertisement..

UKG pa lng e 20 average commercials per GAP! beating Unang Hirit who only have 15 ave com per GAP!

watch first before u comment!

KPOP

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