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Monday, August 23, 2010

GMA-7 AT ABS-CBN DIKIT NA SA NATIONAL RATINGS! SIETE LAMANG NA LAMANG SA PEOPLE/INDIVIDUAL RATINGS!

Report from AGB Nielsen cited GMA-7 as the most watched TV Network in Mega Manila, both on household and individual ratings. The result was attributed to the wilted ratings of Showtime and Wowowee /Pilipinas Win na Win  that makes up roughly 25% of the weekday overall ratings, plus the lifted ratings of TAPE Produced noontime titan Eat Bulaga. The Kapamilya Network also experienced down fall on weekends, but Primetime battle remains to be a tight for both channels. On Urban Luzon GMA regained a slight lead over ABS-CBN which last June was at a big margin against the Kapuso Network. However it is worth noting that GMA had an advantage in the People ratings than the Household ratings in all areas as cited by AGB Neilsen, which now results in a tight competition between GMA and ABS-CBN in National People's Ratings. 

Below is the disclosure from AGB Nielsen/GMA-7.

GMA Network has successfully regained momentum in the numbers game versus the Kapamilya in July.

Nielsen TV Audience Measurement’s Mega Manila people data for July show GMA posting a commanding 5.6 percent advantage over ABS-CBN in audience shares, "37.5 versus 31.9 percent. Among households, GMA still leads ABS-CBN, 35.3 versus 32.8 percent."

GMA has also taken the lead in Urban Luzon, which makes up 77 percent of television households nationwide. Here, GMA led ABS by 0.4 percent in people audience shares with 35.8 as against the latter’s 35.4 percent. GMA7’s margin was a result of a noticeable decline in ABS’ share performance in the said area, where they led GMA by 5.4 points last June.

ABS-CBN, however, is still ahead in the national ratings, but there’s also no denying that the Kapuso Network is surely catching up. July people ratings show GMA trailing ABS-CBN by just 1.5 percent, 6.0 versus 7.5. And with its new launches and upcoming shows, GMA is in a very good position to further eat up on ABS’ lead in national ratings.

GMA’s news programs and specials, meanwhile, remain as viewers’ most preferred source of information. And TV ratings, with figures derived from actual number of viewers watching, is still the ultimate test of credibility.

The Nielsen TV Audience Measurement used by GMA Network is also used by at least 22 other local companies including another TV channel (not ABS-CBN). Top media agencies plus 3 regional clients likewise subscribe to Nielsen TV Audience Measurement. On the other hand, only a handful, including ABS-CBN, reportedly subscribe to Kantar Media, formerly known as TNS Philippines.

by Bong de Leon

44 comments:

ImBitch!! said...

HeyHeyHey! Im first mothaf**kers!!!

Anonymous said...

galing naman pala ke bong de leon ang article na e2, huwag ng magtaka at isang bayarang reporter ito ng gma7. magbasa kayo sa people's journal at mababasa ninyo na puro magagandang balita sa kapuso talents ang ibinabalita niyan at puro naman kasiraan sa kapamilya!

PISO said...

hey mr. admin.. wag naman ganyan! boring na kasi yung blog mo! hindi na gaya ng dati...


_______________

really??
SHOWTIME and PILIPINAS Win na WIN conquered PILIPINAS...

SHOWTIME DEVOURED EAT BULAGA last SATURDAY....

Anonymous said...

i dont believe agb nielsen, paibaiba, ng pagconduct ng ratings, minsan incomplete pa....

for me agb is not credible.

Happy said...

Sa agb pipols ratings panal0ng panalo ang gma7 pero sa agb household ratings panal0ng panalo nman ang abscbn kh8 sa kantar household ratings. mga advertizers mas naniniwala p rn sa household ratings dhl ang dmi ng ads ng abscbn2

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