GMA-7 explains People's Ratings! Claims AGB Neilsen more credible than TNS!

In an interview GMA-7 TV Executive Atty. Felipe Gozon explained why they prefer AGB's People Ratings over the traditional Household ratings. Atty. Gozon explained that People's rating gives their clients, the advertisers, a better option in advertising as it measures the actual number of people watching a particular program. He also answered questions of credibility between Taylor Nelson Sofres and AGB Nielsen claiming that AGB has the better number of subscriber and has the larger number of metered households.

Here is GMA's statement:

"Ang basic distinction lang po nito, when we say Household Ratings, ang tinutukoy nito ay ang porsiyento ng households na nanonood. Pag sinabi nating People Ratings, it is the percentage of total people within the survey area that are watching. Kaya ho naging mas mahalaga na ang People Ratings ang maging basehan o pagbabasehan, it's simply because this is what the trade prefers when it makes advertising or buying decisions,"

"In practical terms, e, mas maraming People Meter na naka-deploy ang AGB kesa dito sa TNS. In fact, they have recently increased the deployment of meters. Kaya ngayon sa Mega Manila, ang weight that was given to Mega Manila is already 55 percent. It used to be 49-point something percent. And dinagdagan nila ng so many meters..."

Now that everything is clear, which do you think is more credible?