ATTY. GOZON ADMITS GMA IS WORRIED WITH MORE CHANNELS IN THE DIGITAL SHIFT!

The question amidst the existing global paradigms and local realities is, “Is GMA ready for the digital future?”

The answer is YES. But, of course, the reality comes with challenges that we in the media business need to address and overcome. Among them is the proliferation of choices. How do you dominate when the array of offerings for the audience is practically limitless?

Getting paid for what we provide is another grey area, as of now. Definitely, new business models should and will be developed. The problem with delivering content through multi-platforms is how we can monetize such activities....

Again, let me summarize the most salient points I have shared with you today:

1. Yes, GMA is ready for the digital future.

2. The media industry, on the whole, needs to embrace change and strategize accordingly, if it is to survive the changes being brought about by digitization.

3. Content is king and platform delivery is what it is all about.

Following us will be a generation that will not be awed when a hologram, instead of a real, in-the-flesh guest officer, similar to that at an airport in France, welcomes them. The next generation will not be as excited as we are about 3D or 4D technology because it may already be the norm then.

They may not get excited about having a high-powered but smaller data storage unit or USB which they can use with the latest satellite technology because by then, it may be what everybody else has.

But there are things that I know, in my heart of hearts, that will keep them excited -- yes, it all boils down to the basics... breakthrough content that can run across all media platforms and new ideas that are creatively executed like never before-be it a new gadget, a new program, or new and better technology....

That is as advanced as I can get.

SOURCE: BUSINESS WORLD