RATINGS SUMMARY: ABS-CBN STILL LEADS NUTAM!

ABS-CBN managed to maintain viewer leadership in NUTAM amidst weaker ratings in the last week of April! TV viewing saw a significant drop this week as the summer break (Holy Week) freenzy is still in the adjustment period. Kantar Media's TV survey indicates numbers in the prime time block to remain weak for both channels, with ABS-CBN's average Household ratings dropping by 1.7% and GMA-7 losing 1.2% from April 14 to April 27. On average, channel 2 cornered 40.6% versus channel 7's  26.4% on fixed relative audience share for the Prime time block.

Ups and downs

While ABS-CBN continues to enjoy a petty lead in TOTAL NUTAM, GMA-7 is crawling to regain market share in the trivial Morning slots. Its Early morning line-up composed of anime's and morning show (UH) continues increase its lead heance offsetting ABS-CBN's large margin in the late morning block. From April 14 to 27 GMA-7's Late Morning block (10am to 12 pm) dropped 1%, but its early morning block (6am to 10am) jumped 2.7% helping its overall morning numbers inch by 0.9%. ABS-CBN's 3-day average stood 33.8% versus GMA's 33.2%

KANTAR MEDIA NUTAM
Fixed Relative Audience Share

APRIL 25-27

Morning
ABS-CBN 32.3%
GMA-7 34.7%

Afternoon
ABS-CBN 26.6%
GMA-7 40.4%

Evening
ABS-CBN 39.3%
GMA-7 27.7%

Prime Time
ABS-CBN 40.6%
GMA-7 26.4%

Overall
ABS-CBN 33.9%
GMA-7 33.1%