ABS-CBN NO.1 ULIT NATIONWIDE!

After losing the NUTAM leadership to GMA-7 last March, ABS-CBN quickly recovered in the Ratings game regaining the top spot in National Urban! ABS-CBN managed to inch up its numbers in the late morning, late afternoon and early prime time slots giving it the edge to lead the numbers game once more!

Late Morning Time Slot

The Kapamilya Channel's audience share in the late morning slot (10am -12:00) grew from last month's 31% to a whooping 40% in April 12, 2011! This success is complemented by a decrease in GMA-7's viewer share by as much as 9% from 36% to 27%! However channel 7's good performing animes offsets this advantage making the total Morning share  a 33% vs 34% in favor of the Kapuso Network. 

Late Afternoon  and Early Prime time Slots

ABS-CBN also managed to improve its numbers in the Late Afternoon and Pre-prime time slots as Summer Movies, My Princess and Mula Sa Puso continue to challenge rivals in their respective time slots. Summer Movies is slowly gaining foothold in the post noontime block as it wins over rivals in some parts of the week. My Princess is also putting up a good fight against afternoon titan Temptation of Wife, while Mula sa Puso already captured the lead in its time slot in just a matter of two weeks!

 In totality, ABS-CBN registered  a 2% increase in audience share while GMA-7 suffered a relative decrease of viewer share from 35% to 33%. ABS-CBN now holds the lead with 34% versus GMA-7's 33% household audience share.

Kantar National Househod Ratings
April 12, 2011


Morning
ABS-CBN 8.0 (33%)
GMA-7 8.3 (34%)

Early Morning
ABS-CBN 6.2 (28%)
GMA-7 8.5 (39%)

Late Morning
ABS-CBN 11.8 (40%)
GMA-7 8.1 (27%)


Afternoon
ABS-CBN 11.3 (27%)
GMA-7 16.5 (40%)


 Evening
ABS-CBN 22.2 (39%)
GMA-7 16.4 (28%)

 Primetime

ABS-CBN 28.7 (40%)
GMA-7 18.9 (27%)


 TOTAL
ABS-CBN 13.8 (34%)
GMA-7 13.7 (33%)