ABS-CBN BECOMES THE 1ST BROADCAST COMPANY TO IMPLEMENT THE CPIRP PRICING MODEL IN PH!

Multimedia company ABS-CBN Corp. has rolled out a new pricing model for advertisers in an effort to make the media buying process more precise.

ABS-CBN chairman Eugenio Lopez III said the network is using the cost per individual rating point (CPIRP) pricing model, making it the first TV broadcaster in the country to explore such a pricing model.

COLGATE-PALMOLIVE RETURNS TO GMA 7!

GMA and Colgate-Palmolive are back together.

Commercials for Colgate and Palmolive quietly resurfaced on the Kapuso network last Sunday, April 5. This marked the first time since 2010 that the consumer products giant made its presence felt on the Kapuso side.

It can be recalled that Colgate and Palmolive products first aired on GMA after some disagreements with long-time partner ABS-CBN regarding ad rates. A few months later, however, CP’s products moved back to ABS-CBN after sales of their products declined during the company’s stint with GMA.

ABS-CBN PUSHING ADVERTISING COST PER TO PROGRAM RATINGS!

ABS-CBN chairman Eugenio Lopez III made a push for a new system of buying advertising spots in the country, at the Media Specialists Association of the Philippines (MSAP) Media Congress on Monday.

Lopez says the "Cost Per Individual Rating Point" (CPIRP) should be adopted in the Philippines, catching up with other countries like the United States.

Under CPIRP, advertisers would buy spots from TV programs based on the actual viewership or rating of the show.

ABS-CBN'S 2015 SUMMER STATION ID!