With the surge of Alden's popularity courtesy of the ALDUB phenomenon, Alden Richards suddenly becomes one of the highest paid celebrity in Philippine entertainment. In an article by the Philippine Entertainment Portal (PEP), an entertainment website jointly owned by GMA Network and Yes Magazine, it was revealed that Alden's services to perform in Araneta will cost north of P10 million! The amount according to Joed Serrano was 4X the talent fee of Vice Ganda when the same producer hosted the comedian's concert.