Wednesday, May 16, 2012


The emergence of TV5 as a strong third player is already sending shock waves to industry leaders GMA-7 and ABS-CBN  as the latter's shares in the advertising market continuously shrink. One solid proof are the latest financial disclosures of both GMA and ABS-CBN noting a significant drop in advertising revenues since 2011.

 Manuel V. Pangilinan-led television network Associated Broadcasting Corp. (ABC), operator of TV5, saw its market share grow substantially in 2011, establishing itself as a serious player in the broadcast sector.

From a negligible footprint of 2.3 percent in 2010, TV5 said it ended 2011 with an 18-percent share in television industry advertising revenues for Metro Manila.

For nationwide rankings, TV5 grew its share to 15.6 percent from 2.7 percent of industry revenues.

GMA-7 responded to this dilemma by forging an early booking scheme for its large advertisers in able to secure its share.   In this way it is able to protect itself from the growing competition in the advertising industry.

ABS-CBN for its part reacted by further diversifying its portfolio and going away from its dependence on advertising revenues. The company strengthened its consumer sales business by producing more films, expanding its broadband business, consolidating its publishing outfits and investing more on growing its Pay TV/ Cable business.  

For the first quarter of the year alone ABS-CBN Productions Inc. produced five films, three of which surpassed the P100-M mark in the local box office. ABS-CBN Publishing also recently announced it will absorb Culinary Publications, Inc. to solidify its Print and Publishing Business.  It's Cable TV subsidiary Sky Cable also announced it will acquire rival Destiny Cable and its broadband business to expand its cable business and prepare for the Digital shift which is also seen as another revenue opportunity.

TV5 is a unit of MediaQuest Holdings, a wholly owned subsidiary of the PLDT employee Beneficial Trust Fund.

Earlier this month, PLDT announced that it would invest P6 billion in MediaQuest, through the purchase of the latter’s Philippine Depository Receipts—a form of security that carries no voting rights.

In a statement on Monday, officials said the investment in MediaQuest, which will be used for the expansion of TV5 and affiliate satellite TV provider Cignal, would help transform the PLDT group from a telecommunications company into a multimedia conglomerate.

Cignal, for its part, is the country’s largest direct-to-home satellite TV provider with over 250,000 subscribers.



mOST wanTED said...

sabe n nga..heheheh kung totoo ito..at bumaba un 1ST QTR ng ABS..mas bumagsak p pla un GMA...go TV5 eheheehh...ibeg sabihen lng poh nito n khit m apektuhan un ABS..mas mlki ang mwala s GMA...wawa nman.

Anonymous said...

The more the merrier. Who wants to buy and strengthen RPN and IBC?

Anonymous said...

papalubog na ang gma 7 hahaha, kaya nga daw ibinebenta na...

mOST wanTED said...

latest NEWS..ABS 1 percent down..GMA7 27 PERCENT down WAWA lage luge ibenta n nga huhuhuhu..

mOST wanTED said...


Anonymous said...

latest NEWS..ABS 69 percent down..GMA7 27 PERCENT down


yan ang tama..bobong most wanted....tignan mo ang kinita ng ebs last year compared the first quarter this year...nang dahil sa skycable haha bobang kapamilyucks...

whorunthismotha?! said...

MVP knows how to play. Pailalim kung tumira. Hindi na ako magugulat kung biglang mag-second na siya at maging third na lang ang GMA. Well, kung magiging maayos ang programs niya. Ang problema kasi sa TV5 programs, yung mga artista. Tapos tatapalan pa ng gasgas na storyline na ipinalabas na ng ABSCBN at GMA mga ilang taon na. They really need to bring something new to the public para mapansin sila.

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